ANALYTICS TRAINING IN COCHIN

- Overview of data analysis and its importance in business

- Types of analytics: Descriptive, Predictive, Prescriptive

- Role of data in decision-making processes

- Introduction to common tools: Tableau, PowerBI, Excel

- Ethical considerations in data collection and analysis

- Data sources: Primary and secondary data

- Data collection methods (surveys, web scraping, databases)

- Data cleaning techniques (handling missing values, outliers)

- Data transformation and feature engineering

- Data storage concepts (structured vs. unstructured data)

- Descriptive statistics: Mean, median, mode

- Data visualization basics (histograms, scatter plots)

- Identifying data patterns and trends

- Outlier detection and handling methods

- Correlation and causation analysis

- Inferential statistics and probability theory

- Hypothesis testing (t-tests, chi-square tests, ANOVA)

- Measures of central tendency and variability

- Confidence intervals and margin of error

- Regression analysis: Linear and logistic regression

- Principles of effective data visualization

- Types of charts and their uses (bar, line, pie, heatmaps)

- Designing dashboards for different audiences

- Interactive visualization techniques

- Data storytelling for impactful presentations

- Time series analysis and forecasting methods

- Clustering and segmentation analysis

- Decision trees and classification techniques

- Introduction to machine learning in business analytics

- Model evaluation and selection

- Basics of SQL for data manipulation

- Creating databases and relationships

- Aggregating data with SQL (GROUP BY, JOIN)

- Data modeling for business intelligence (star and snowflake schemas)

- Case study: Building a business model with SQL

- Connecting and preparing data in Tableau

- Creating basic visualizations (charts, maps)

- Advanced Tableau functions (LOD calculations, table calculations)

- Building interactive dashboards and stories

- Publishing and sharing visualizations on Tableau Server/Online

- Introduction to PowerBI workspace and components

- Data import and transformation with Power Query

- Data modeling and relationships in PowerBI

- Creating and customizing visualizations

- Publishing and collaborating on PowerBI Service

- Selecting a real-world dataset for analysis

- Defining business questions and objectives

- Conducting data analysis and visualization

- Presenting findings in a comprehensive dashboard

- Peer review and feedback on project