Digital Marketing Training: Learn The Basics

Name: Digital Marketing Associate
Brand: Skillfloor
SKU: 40
Rating: 5 (486 reviews)

Overview

The Digital Marketing Associate course by SkillFloor is designed to provide a comprehensive foundation in digital marketing strategies and tools. This course is ideal for beginners who wish to build a career in digital marketing or enhance their current skill set. Covering essential topics like SEO, SEM, social media marketing, content creation, and email marketing, the program offers hands-on training with practical applications. Students will also get the opportunity to work on live projects, enabling them to apply their learning in real-world scenarios.

Upon completion of the Digital Marketing Associate course, participants will have a strong understanding of digital marketing channels and techniques, allowing them to execute campaigns and drive results. The course includes modules on analytics, keyword research, and conversion optimization, ensuring students are well-equipped to meet industry demands. With dedicated mentorship and industry-recognized certification, SkillFloor’s program helps students gain the confidence and knowledge needed to excel in a growing field.

~~₹20,000~~

₹4,900

Skill Level

Intermediate

Internship

No

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

No

Expiry Period

Lifetime

Enrol Now

Course Highlights

Introduction to Digital Marketing: The course begins by laying the foundation of digital marketing, explaining what it is, how it differs from traditional marketing, and its significance in today's business landscape. Participants are introduced to the basic concepts and terminology.
Website Optimization: Learners are taught the importance of a well-structured website for digital marketing success. This includes lessons on website design, user experience (UX), search engine optimization (SEO), and how to make websites more engaging and searchable.
Content Marketing Fundamentals: This section focuses on how to create, distribute, and manage engaging content. It covers the strategies for identifying target audiences, content planning, and measuring the effectiveness of content marketing efforts.
Search Engine Optimization (SEO): Students dive into the techniques and tools necessary for improving website visibility in search engine results pages (SERPs). This includes keyword research, link building, and understanding Google's algorithms.
Pay-Per-Click (PPC) Advertising: The course covers the basics of PPC advertising campaigns, including how to use Google Ads and social media advertising platforms. It explains how to set up campaigns, budget effectively, and analyze campaign performance.
Social Media Marketing: This part explores the strategies for using social media platforms to market a business. It includes creating content for social media, engaging with the audience, and leveraging social media for brand awareness and lead generation.
Email Marketing: Participants learn how to use email marketing as an effective tool for communication with prospects and customers. The course covers building an email list, creating compelling emails, and analyzing email campaign success.
Analytics and Measurement: Here, the course introduces the basics of using analytics tools to track the performance of digital marketing campaigns. Students learn how to interpret data, make data-driven decisions, and measure the return on investment (ROI) of their digital marketing efforts.
Digital Marketing Strategy: This section focuses on how to develop a comprehensive digital marketing strategy, integrating all the tools and channels discussed in the course. It includes setting goals, choosing the right channels, budgeting, and performance measurement.
Emerging Trends and Technologies: The course concludes by looking ahead to the future of digital marketing. It discusses emerging trends, such as artificial intelligence (AI) and machine learning, and how they might impact digital marketing strategies.

Top 10 reasons

Career Advancement: Soft skills are highly sought after by employers and can significantly boost your career prospects, making you a valuable asset in any industry.
Effective Communication: Improve your ability to convey ideas clearly, listen actively, and build rapport with colleagues, clients, and superiors.
Conflict Resolution: Learn techniques to resolve conflicts peacefully and constructively, fostering a harmonious work environment.
Teamwork and Collaboration: Enhance your capacity to work effectively in teams, contribute positively to group dynamics, and lead or follow with ease.
Leadership Development: Develop leadership qualities that inspire and motivate others, driving your potential for advancement into management positions.
Adaptability: Build resilience and the ability to embrace change, ensuring you can thrive in dynamic work environments.
Emotional Intelligence: Improve your understanding of emotions, both in yourself and others, leading to more empathetic and productive interactions.
Problem-Solving: Develop critical thinking skills to identify and address challenges creatively, making you a valuable problem solver.
Customer Service Excellence: Enhance your customer service skills to provide exceptional experiences, fostering customer loyalty and brand reputation.
Personal Growth: Soft skills training can lead to personal growth, boosting confidence, self-awareness, and overall well-being, both inside and outside the workplace.

Syllabus

Overview of Digital Marketing
Evolution of Digital Marketing
Digital Marketing vs. Traditional Marketing
Key Digital Marketing Channels
Understanding the Digital Marketing Ecosystem
Career Opportunities in Digital Marketing

Basics of Web Development
Domain Registration and Hosting
Website Structure and Navigation
User Experience (UX) and User Interface (UI) Design
Website Content Strategy
Search Engine Optimization (SEO) Basics for Web Design
Analytics and Website Performance Monitoring Tools

Understanding Search Engines
Keyword Research and Planning
On-Page SEO Techniques
Off-Page SEO Techniques
Technical SEO
Local SEO
SEO Tools and Best Practices
Measuring SEO Success

Introduction to Content Marketing
Crafting a Content Marketing Strategy
Content Creation, Curation, and Promotion
Content Types: Blogging, Videos, Infographics, Ebooks, Webinars
Content SEO
Measuring Content Marketing Success

Overview of Social Media Platforms
Developing a Social Media Strategy
Content Planning for Social Media
Social Media Advertising
Building and Engaging a Social Media Community
Influencer Marketing
Metrics and Analytics for Social Media

Introduction to PPC
Google Ads: Search, Display, and Video
Campaign Setup and Structure
Keyword Research for PPC
Ad Copywriting and Creative
Landing Page Optimization
Bidding Strategies and Budget Management
Performance Measurement and Analytics

Basics of Email Marketing
Email Marketing Strategy
Creating Effective Email Campaigns
Email Automation
Segmentation and Personalization
Measuring Email Marketing Success

Introduction to Analytics
Setting Up Google Analytics
Understanding Metrics and Dimensions
Goal Setting and Conversion Tracking
Audience Analysis
Reporting and Dashboards
Introduction to Data Visualization

Creating a Digital Marketing Plan
Integrated Marketing Campaigns
Branding and Online Reputation Management
Performance Measurement and KPIs
Future Trends and Innovations in Digital Marketing

FAQ

Digital marketing refers to the strategic promotion of brands through various online channels to connect with potential customers. It encompasses a range of practices including search engine optimization (SEO), social media marketing, email marketing, and content marketing. By leveraging digital platforms, businesses can enhance visibility, engage audiences, and drive conversions. Effective digital marketing combines data analytics and creative content to tailor strategies that resonate with target demographics. This approach allows for real-time feedback and adjustments, making it a dynamic component of modern marketing strategies.

The Digital Marketing Foundation Course is designed for individuals eager to understand the basics of digital marketing, with no prerequisites required. It is ideal for beginners, small business owners, marketing professionals looking to update their skills, and students interested in pursuing a career in digital marketing. This course provides a comprehensive introduction to key digital marketing disciplines, offering insights into SEO, social media, content marketing, and more. Whether you're looking to enhance your professional portfolio or start a new career path, this course is accessible to anyone with a keen interest in digital marketing strategies.

The Digital Marketing Foundation Course is tailored for individuals with little to no prior experience in marketing. Therefore, there are no specific prerequisites to enroll. This course is suitable for anyone interested in gaining a foundational understanding of digital marketing strategies, including SEO, content marketing, social media, and email marketing. It is perfect for entrepreneurs, marketing newcomers, and those looking to shift careers into digital marketing. A basic familiarity with the internet and a desire to learn are all you need to begin your journey in digital marketing with this course.

Upon enrollment in this digital marketing foundation course, you'll have access to comprehensive course materials, including video lectures, reading materials, quizzes, assignments, and case studies.