Digital Marketing Associate

Name: Digital Marketing Associate
Brand: Skillfloor
SKU: 40
Rating: 4.9 (486 reviews)

SF-DM-DMA-1011

(486 Reviews)

Career potential: Soft skills enhance career potential by improving interpersonal communication, teamwork, and leadership abilities, making individuals more valuable in the workplace.
Skills Acquired: Developing soft skills cultivates emotional intelligence, adaptability, and problem-solving capabilities, equipping individuals with a versatile skill set.
Demand: The demand for employees with strong soft skills continues to rise as employers recognize their crucial role in fostering a productive and harmonious work environment.

Certifications

Brochure

Course Enquiry

Overview

The Digital Marketing Associate course by SkillFloor is designed to provide a comprehensive foundation in digital marketing strategies and tools. This course is ideal for beginners who wish to build a career in digital marketing or enhance their current skill set. Covering essential topics like SEO, SEM, social media marketing, content creation, and email marketing, the program offers hands-on training with practical applications. Students will also get the opportunity to work on live projects, enabling them to apply their learning in real-world scenarios.

Upon completion of the Digital Marketing Associate course, participants will have a strong understanding of digital marketing channels and techniques, allowing them to execute campaigns and drive results. The course includes modules on analytics, keyword research, and conversion optimization, ensuring students are well-equipped to meet industry demands. With dedicated mentorship and industry-recognized certification, SkillFloor’s program helps students gain the confidence and knowledge needed to excel in a growing field.

~~₹20,000~~

₹4,900

Skill Level

Beginner

Internship

No

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

No

Expiry Period

Lifetime

Enrol Now

Course Highlights

Introduction to Digital Marketing: The course begins by laying the foundation of digital marketing, explaining what it is, how it differs from traditional marketing, and its significance in today's business landscape. Participants are introduced to the basic concepts and terminology.
Website Optimization: Learners are taught the importance of a well-structured website for digital marketing success. This includes lessons on website design, user experience (UX), search engine optimization (SEO), and how to make websites more engaging and searchable.
Content Marketing Fundamentals: This section focuses on how to create, distribute, and manage engaging content. It covers the strategies for identifying target audiences, content planning, and measuring the effectiveness of content marketing efforts.
Search Engine Optimization (SEO): Students dive into the techniques and tools necessary for improving website visibility in search engine results pages (SERPs). This includes keyword research, link building, and understanding Google's algorithms.
Pay-Per-Click (PPC) Advertising: The course covers the basics of PPC advertising campaigns, including how to use Google Ads and social media advertising platforms. It explains how to set up campaigns, budget effectively, and analyze campaign performance.
Social Media Marketing: This part explores the strategies for using social media platforms to market a business. It includes creating content for social media, engaging with the audience, and leveraging social media for brand awareness and lead generation.
Email Marketing: Participants learn how to use email marketing as an effective tool for communication with prospects and customers. The course covers building an email list, creating compelling emails, and analyzing email campaign success.
Analytics and Measurement: Here, the course introduces the basics of using analytics tools to track the performance of digital marketing campaigns. Students learn how to interpret data, make data-driven decisions, and measure the return on investment (ROI) of their digital marketing efforts.
Digital Marketing Strategy: This section focuses on how to develop a comprehensive digital marketing strategy, integrating all the tools and channels discussed in the course. It includes setting goals, choosing the right channels, budgeting, and performance measurement.
Emerging Trends and Technologies: The course concludes by looking ahead to the future of digital marketing. It discusses emerging trends, such as artificial intelligence (AI) and machine learning, and how they might impact digital marketing strategies.

Certification

The Digital Marketing Foundation Certificate equips learners with core concepts in online marketing. Covering SEO, social media, and analytics, it provides a solid base for navigating the digital landscape. Ideal for beginners, this course demystifies key strategies, fostering a practical understanding of campaign planning and audience engagement. A valuable credential for those entering the dynamic field of digital marketing.

Internship Certificate

Your Internship Experience Letter proves your hands-on experience in digital marketing, making your resume stand out to employers and increasing your chances of getting hired.

This letter from EFLOT shows that you have completed a professional training program and applied your skills in real projects, boosting your credibility and confidence in job interviews.

Top 10 reasons

Career Advancement: Soft skills are highly sought after by employers and can significantly boost your career prospects, making you a valuable asset in any industry.
Effective Communication: Improve your ability to convey ideas clearly, listen actively, and build rapport with colleagues, clients, and superiors.
Conflict Resolution: Learn techniques to resolve conflicts peacefully and constructively, fostering a harmonious work environment.
Teamwork and Collaboration: Enhance your capacity to work effectively in teams, contribute positively to group dynamics, and lead or follow with ease.
Leadership Development: Develop leadership qualities that inspire and motivate others, driving your potential for advancement into management positions.
Adaptability: Build resilience and the ability to embrace change, ensuring you can thrive in dynamic work environments.
Emotional Intelligence: Improve your understanding of emotions, both in yourself and others, leading to more empathetic and productive interactions.
Problem-Solving: Develop critical thinking skills to identify and address challenges creatively, making you a valuable problem solver.
Customer Service Excellence: Enhance your customer service skills to provide exceptional experiences, fostering customer loyalty and brand reputation.
Personal Growth: Soft skills training can lead to personal growth, boosting confidence, self-awareness, and overall well-being, both inside and outside the workplace.

Curriculum

Syllabus

Overview of Digital Marketing: Understanding the digital landscape and its importance in the modern business environment.

Key Channels in Digital Marketing: Explore channels like SEO, SEM, social media, email marketing, and content marketing.

Audience Targeting: Identifying your target audience and understanding customer personas.

Digital Marketing Tools: Introduction to essential tools like Google Analytics, SEMrush, and social media platforms.

Introduction to SEO: Understanding search engines and the importance of optimizing your website.

Keyword Research and Analysis: Learning to research and select the best keywords for your business.

On-Page and Off-Page SEO: Best practices for optimizing web pages and building authority with backlinks.

Introduction to SEM: Basics of paid advertising on search engines (Google Ads, Bing Ads).

Introduction to Social Media Marketing: Understanding key social platforms and how to use them for brand awareness and engagement.

Creating Effective Social Media Campaigns: Strategy, planning, and execution of social media ads on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Content Marketing Basics: Crafting engaging and valuable content that drives customer engagement.

Content Creation Tools: Introduction to tools like Canva and Buffer for designing and scheduling social media content.

Introduction to Email Marketing: Building email lists and creating effective email marketing campaigns.

Email Automation: Understanding how to set up automated email workflows for lead nurturing and engagement.

Digital Marketing Analytics: Monitoring and measuring the performance of digital marketing campaigns using tools like Google Analytics.

Reporting and Optimization: Analyzing results and making data-driven decisions to optimize future campaigns.

FAQ

Digital marketing refers to the strategic promotion of brands through various online channels to connect with potential customers. It encompasses a range of practices including search engine optimization (SEO), social media marketing, email marketing, and content marketing. By leveraging digital platforms, businesses can enhance visibility, engage audiences, and drive conversions. Effective digital marketing combines data analytics and creative content to tailor strategies that resonate with target demographics. This approach allows for real-time feedback and adjustments, making it a dynamic component of modern marketing strategies.

The Digital Marketing Foundation Course is designed for individuals eager to understand the basics of digital marketing, with no prerequisites required. It is ideal for beginners, small business owners, marketing professionals looking to update their skills, and students interested in pursuing a career in digital marketing. This course provides a comprehensive introduction to key digital marketing disciplines, offering insights into SEO, social media, content marketing, and more. Whether you're looking to enhance your professional portfolio or start a new career path, this course is accessible to anyone with a keen interest in digital marketing strategies.

The Digital Marketing Foundation Course is tailored for individuals with little to no prior experience in marketing. Therefore, there are no specific prerequisites to enroll. This course is suitable for anyone interested in gaining a foundational understanding of digital marketing strategies, including SEO, content marketing, social media, and email marketing. It is perfect for entrepreneurs, marketing newcomers, and those looking to shift careers into digital marketing. A basic familiarity with the internet and a desire to learn are all you need to begin your journey in digital marketing with this course.

Upon enrollment in this digital marketing foundation course, you'll have access to comprehensive course materials, including video lectures, reading materials, quizzes, assignments, and case studies.

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TESTIMONIALS

What Learners Say About Us

shahrukh shahid

The training sessions at Skillfloor were well-structured and facilitated effective knowledge retention.

vaibhav yalmar

I gained valuable networking opportunities and connected with like-minded professionals at skillfloor

Shristi Prajapati

I appreciate Skillfloor's emphasis on continuous learning and professional development

Farina Fayyaz

Thanks to Skillfloor, I acquired the necessary digital marketing skills to stay competitive in my industry

binita sudayan

Skillfloor trainers are top-notch professionals who made the learning experience engaging and enjoyable

ayeshaimtiaz

The training program at Skillfloor provided practical insights that I could immediately apply to my job

Digital Marketing Associate

Overview

₹4,900

Skill Level

Beginner

Internship

No

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

No

Expiry Period

Lifetime

Course Highlights

Certification

Internship Certificate

Tools Covered

Top 10 reasons

Why SKILLFLOOR ?

Curriculum

Pre-Study Material 48 Lessons 05:05:15 Hours

15-jul-24-skf-cdmp-bun-450-wde20-onl 56 Lessons 112:52:50 Hours

02-sep-24-skf-cdmp-bun-450-wde20-onl 28 Lessons 52:04:47 Hours

Syllabus

Module 1: Introduction to Digital Marketing

Module 2: Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Module 3: Social Media Marketing & Content Marketing

Module 4: Email Marketing & Analytics

FAQ

What is Digital Marketing?

Who are eligible for Digital Marketing Foundation Course?

What are the prerequisites of the digital marketing foundation course?

What learning materials are provided in this digital marketing foundation course?

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