Certified Performance Marketing Professional

Name: Certified Performance Marketing Professional
Brand: Skillfloor
SKU: 40
Rating: 4.9 (395 reviews)

SF-DM-CPMP-1013

(395 Reviews)

In-Demand Skills: Learn essential performance marketing strategies, including SEO, PPC, email marketing, and analytics, to excel in digital marketing.
Career Advancement: explore exciting career opportunities in the dynamic field of digital marketing, with roles ranging from Digital Marketing Specialist to Performance Marketing Analyst.
Internship Opportunities: Access hands-on experience through 1-Month internships with leading companies, applying your newly acquired skills in real-world scenarios.

Certifications

Brochure

Course Enquiry

Overview

The Performance Marketing Course offered by Skillfloor delves into the intricacies of leveraging digital platforms for optimized marketing outcomes. This course is a prime choice for individuals seeking to enhance their expertise in the realm of digital marketing. Through a comprehensive curriculum, participants are equipped with the latest strategies and tools necessary to excel in performance-driven marketing campaigns. Covering a spectrum of topics relevant to today's dynamic digital environment, this course ensures learners grasp essential concepts such as data analysis, campaign optimization, and ROI measurement. With a focus on practical application, students gain hands-on experience in crafting and executing effective marketing campaigns tailored to achieve tangible results.

Skillfloor's best Performance Marketing Course stands out among the myriad of digital marketing courses available, offering a specialized focus on driving measurable outcomes. Designed to empower professionals with the skills needed to navigate the competitive digital marketing environment, this course provides a deep dive into the principles and tactics of performance marketing. Participants learn how to harness data insights to refine targeting strategies, optimize ad placements, and maximize returns on advertising spend. By honing their proficiency in key platforms and tools, graduates emerge ready to spearhead impactful digital marketing initiatives that drive business growth and success.

~~₹60,000~~

₹14,900

Skill Level

Advanced

Internship

2-month Unpaid

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

Yes

Expiry Period

Lifetime

Enrol Now

Course Highlights

Introduction to Performance Marketing: Offers a basic understanding of performance marketing principles, including the pay-for-performance model.
Digital Marketing Channels: Explores various digital marketing channels such as search engines, social media, and email, explaining their roles and importance.
Setting Up Campaigns: Guides on how to set up marketing campaigns from start to finish, covering planning, execution, and optimization.
Target Audience Identification: Teaches methods to identify and segment the target audience effectively for more personalized marketing efforts.
Keyword Research: Provides insights into conducting keyword research to improve SEO and PPC campaign performance.
Ad Creation and Testing: Focuses on creating compelling ads and testing them to determine what works best in engaging the target audience.
Budgeting and Bidding Strategies: Offers knowledge on how to allocate budget and employ bidding strategies for optimal campaign performance.
Analytics and Measurement: Introduces tools and techniques for measuring the effectiveness of marketing campaigns and making data-driven decisions.
Conversion Optimization: Discuss strategies for optimizing landing pages and ads to improve conversion rates.
Ethical Practices and Compliance: Emphasizes the importance of adhering to ethical practices and compliance with digital advertising standards.

Certification

The Certified Performance Marketing Associate course from SkillFloor offers an in-depth understanding of performance marketing strategies. This program covers a range of topics, including affiliate marketing, influencer marketing, performance analytics, and campaign management. By the end of the course, you'll be proficient in designing, executing, and optimizing performance-based marketing campaigns that drive measurable results. Earning this certification demonstrates your proficiency in managing various performance marketing channels and using data to make informed decisions. This credential is ideal for those looking to excel in performance-driven marketing roles and is recognized by employers seeking skilled professionals.

Top 10 reasons

Professional Development: Advance your digital marketing career by earning certification as a performance marketing associate. This will provide you the know-how to implement data-driven strategies that will spur corporate expansion.
Industry Demand: As businesses increasingly rely on quantifiable results and ROI-driven initiatives, meet the growing demand for experts skilled in performance marketing.
Strategic insights: Develop your knowledge of performance marketing techniques including affiliate marketing, PPC, and SEM by optimising campaigns to meet particular KPIs and corporate goals.
Analytics Proficiency: Develop your ability to evaluate campaign metrics and use data insights to guide decisions that will increase campaign ROI and performance.
Targeted Advertising: Improve your segmentation and targeting abilities to efficiently reach relevant people and increase the effectiveness of your marketing campaigns.
Conversion Optimisation: Gain insight into the fundamentals of conversion rate optimization (CRO) to improve website functionality and increase marketing-driven conversions.
Return on investment: Learn how to effectively distribute marketing budgets across campaigns and platforms to maximize return on investment and reduce waste.
Data-driven insights: Learn the art of A/B testing to test out various campaign components and maximize results based on data-driven insights.
Conversions: Discover tips for improving landing pages and ad creatives to increase interaction and increase conversions.
Constant Learning: Through industry networking and continued professional development, stay current on changing trends and best practices in performance marketing.

Syllabus

Overview of Digital Marketing & Performance Marketing

Understanding Key Metrics (CPC, CPA, CPL, ROI, etc.)

The Customer Journey and Funnel Optimization

Importance of Data-Driven Marketing

Introduction to Performance Marketing Channels (Paid Search, Social, etc.)

Tools and Platforms Used in Performance Marketing (Google Ads, Facebook Ads, etc.)

Understanding Google Ads and the Auction Model

Keyword Research and Selection for SEM

Writing High-Converting Ad Copies

Setting Up and Optimizing Search Campaigns

Quality Score and Ad Ranking Factors

Measuring Success: Performance Metrics and Reporting

Overview of Paid Social Platforms (Facebook, Instagram, LinkedIn)

Audience Targeting and Custom Audiences

Crafting Effective Social Media Ads

Budgeting and Bidding Strategies for Social Media

A/B Testing and Ad Optimization Techniques

Tracking and Measuring Social Media Campaign Performance

Understanding Display Advertising and Ad Networks

Designing Effective Display Ads (Banners, Videos, etc.)

Retargeting Strategies to Recapture Leads

Programmatic Advertising Overview

Optimizing Display Ad Campaigns for Conversions

Key Metrics for Evaluating Display Ad Success

Basics of Affiliate Marketing and How It Works

Selecting the Right Affiliate Partners

Setting Up Affiliate Campaigns for Success

Managing Affiliate Relationships and Payments

Introduction to Influencer Marketing and Its Role in Performance Marketing

Influencer Collaboration Strategies for Maximum ROI

Introduction to Web Analytics (Google Analytics, etc.)

Conversion Rate Optimization (CRO) Techniques

Setting Up Goals, Tracking, and Conversion Pixels

Data-Driven Decision Making: Analyzing Campaign Performance

Reporting and Dashboards: Best Practices

Ongoing Campaign Optimization and Scaling Strategies

FAQ

Learn the Basics of Digital Marketing
Specialize in Performance Marketing Techniques
Gain Practical Experience
Stay Updated with Industry Trends
Get Certified and Continuously Learn

A performance marketing course teaches strategies for optimizing marketing campaigns based on measurable results and ROI. It covers techniques like PPC advertising, affiliate marketing, and conversion rate optimization to drive specific marketing goals efficiently.

Yes, SEO is a key aspect of performance marketing as it focuses on optimizing website visibility and organic traffic. It contributes to achieving marketing goals by improving search engine rankings and attracting targeted visitors.

KPIs (Key Performance Indicators) in performance marketing are specific metrics used to measure campaign success. They include conversion rate, CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend), helping marketers track and optimize performance.

Anyone looking to advance their career in digital marketing, whether you're a beginner seeking foundational knowledge or an experienced marketer wanting to specialize in performance-based strategies.

Yes, upon successful completion of our performance marketing course, you will receive a certification that attests to your proficiency in the subject matter. This certification can enhance your credibility as a digital marketer and open doors to exciting career opportunities.

Investing in a performance marketing course can provide a significant return on investment (ROI) by equipping you with valuable skills that are in high demand in today's digital economy.

TESTIMONIALS

What Learners Say About Us

shahrukh shahid

The training sessions at Skillfloor were well-structured and facilitated effective knowledge retention.

vaibhav yalmar

I gained valuable networking opportunities and connected with like-minded professionals at skillfloor

Shristi Prajapati

I appreciate Skillfloor's emphasis on continuous learning and professional development

Farina Fayyaz

Thanks to Skillfloor, I acquired the necessary digital marketing skills to stay competitive in my industry

binita sudayan

Skillfloor trainers are top-notch professionals who made the learning experience engaging and enjoyable

ayeshaimtiaz

The training program at Skillfloor provided practical insights that I could immediately apply to my job

Certified Performance Marketing Professional

Overview

₹14,900

Skill Level

Advanced

Internship

2-month Unpaid

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

Yes

Expiry Period

Lifetime

Course Highlights

Certification

Internship Certificate

Tools Covered

Top 10 reasons

Why SKILLFLOOR ?

Syllabus

Module 1: Introduction to Performance Marketing

Module 2: Search Engine Marketing (SEM) & PPC Advertising

Module 3: Social Media Advertising

Module 4: Display Advertising & Retargeting

Module 5: Affiliate Marketing & Influencer Collaborations

Module 6: Analytics, Reporting & Optimization

FAQ

How do you become a performance marketer?

What is a performance marketing course?

Is SEO part of performance marketing?

What is the KPI in performance marketing?

Who can benefit from a performance marketing course?

Will I receive a certification upon completing the course?

Is performance marketing profitable?

Listen from Learners

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