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Overview

The Digital Marketing Bundle Course by Skillfloor covers various aspects of digital marketing. With a focus on practical applications and real-world scenarios, this course equips learners with skills to excel in a competitive environment. From foundational concepts to advanced strategies, participants delve into the intricacies of digital marketing, gaining insights into platforms, tools, and techniques. Skillfloor ensures that learners grasp the fundamentals of digital marketing courses, enabling them to navigate through the complexities of the digital realm with confidence. This digital marketing course provides a holistic learning experience, offering resources and expert guidance.

 

Participants can expect a complete learning journey designed to enhance their proficiency in digital marketing. Through lectures, hands-on exercises, and case studies, this digital marketing training empowers individuals to develop strategic approaches tailored to objectives and target audiences. Covering topics such as SEO, social media marketing, email marketing, Search Engine Marketing, content marketing and marketing data analytics, the course equips learners with the tools and knowledge needed to succeed in digital marketing. Whether you're a beginner or a seasoned professional, the Digital Marketing Course delivers comprehensive training in digital marketing, ensuring that participants emerge well-equipped to tackle challenges in digital marketing.

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Course Highlights

  • Comprehensive Coverage: Dive into the world of digital marketing with a course that spans from foundational concepts to expert-level strategies.

  • Foundational Principles: Build a strong understanding of the fundamental aspects of digital marketing, including SEO, content marketing, and social media.

  • Strategic Planning: Learn how to develop effective digital marketing strategies tailored to different business goals and target audiences.

  • Cutting-Edge Techniques: Stay ahead of the curve with insights into the latest tools and techniques used in the ever-evolving landscape of digital marketing.

  • Hands-On Experience: Gain practical experience through interactive exercises and real-world case studies, applying theoretical knowledge to practical scenarios.

  • Analytics and Optimization: Master the art of tracking and analyzing digital marketing metrics to optimize campaigns for maximum effectiveness and ROI.

  • Content Creation: Explore the art of crafting compelling content that engages and converts audiences across various digital platforms.

  • Paid Advertising: Explore the potential of paid advertising channels such as Google Ads and Facebook Ads, learning how to create and manage effective campaigns.

  • Advanced Strategies: Elevate your skills with advanced tactics such as marketing automation, conversion rate optimization, and influencer marketing.

  • Certification: Upon completion, earn a certification that validates your expertise in digital marketing, empowering you to pursue exciting career opportunities or excel in your current role.

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Certification

Upon completing our  Digital Marketing Professional course, you'll receive a certification recognized by leading industry authorities such as Google and IIDMC through SkillFloor. This certification signifies your proficiency in the latest digital marketing strategies, equipping you with the skills necessary to excel in competitive digital marketing. With hands-on training and comprehensive curriculum, you'll gain practical insights and expertise that are highly valued in the industry, empowering you to advance your career and achieve your professional goals. Join us today to unlock a world of opportunities in the field of digital marketing.

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Tools Covered

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Top 10 Reasons

  1. Internship Opportunities: Gain real-world experience through internship placements with top digital marketing companies.

  2. Demo Classes: Try out demo classes to see if the course suits your learning style before committing.

  3. Affordable Pricing: SkillFloor's digital marketing course offers excellent value for money, providing high-quality education at an affordable price point accessible to all aspiring marketers.

  4. Career Guidance: Receive assistance with resume building, interview preparation, and job hunting post-course.

  5. Industry Connections: Expand your professional network by connecting with industry experts and alumni.

  6. International Certifications: Earn a recognized certification like IIDMC, or Google upon course completion to boost your credibility with employers.

  7. Continuous Support: Access ongoing assistance from the support team for any questions or concerns.

  8. Practical Projects: Work on 2 hands-on projects to apply your learning in real-world scenarios and build your portfolio.

  9. Industry-Relevant Curriculum: Learn up-to-date skills and strategies directly applicable to the digital marketing job market.

  10. Lifetime Access to Resources: Enjoy lifetime access to course materials and updates to stay current in the field.

Why SKILLFLOOR ?

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Limited Seats Call us now for Amazing Discounts on Digital Marketing Course .

Syllabus

Module 1: Introduction to Digital Marketing
- Overview of Digital Marketing
- Evolution of Digital Marketing
- Digital Marketing vs. Traditional Marketing
- Key Digital Marketing Channels
- Understanding the Digital Marketing Ecosystem
- Career Opportunities in Digital Marketing

Module 2: Website Planning and Development
- Basics of Web Development
- Domain Registration and Hosting
- Website Structure and Navigation
- User Experience (UX) and User Interface (UI) Design
- Website Content Strategy
- Search Engine Optimization (SEO) Basics for Web Design
- Analytics and Website Performance Monitoring Tools

Module 3: Search Engine Optimization (SEO)
- Understanding Search Engines
- Keyword Research and Planning
- On-Page SEO Techniques
- Off-Page SEO Techniques
- Technical SEO
- Local SEO
- SEO Tools and Best Practices
- Measuring SEO Success

Module 4: Content Marketing
- Introduction to Content Marketing
- Crafting a Content Marketing Strategy
- Content Creation, Curation, and Promotion
- Content Types: Blogging, Videos, Infographics, Ebooks, Webinars
- Content SEO
- Measuring Content Marketing Success

Module 5: Social Media Marketing
- Overview of Social Media Platforms
- Developing a Social Media Strategy
- Content Planning for Social Media
- Social Media Advertising
- Building and Engaging a Social Media Community
- Influencer Marketing
- Metrics and Analytics for Social Media

Module 6: Pay Per Click (PPC) & Paid Advertising
- Introduction to PPC
- Google Ads: Search, Display, and Video
- Campaign Setup and Structure
- Keyword Research for PPC
- Ad Copywriting and Creative
- Landing Page Optimization
- Bidding Strategies and Budget Management
- Performance Measurement and Analytics

Module 7: Email Marketing
- Basics of Email Marketing
- Email Marketing Strategy
- Creating Effective Email Campaigns
- Email Automation
- Segmentation and Personalization
- Measuring Email Marketing Success

Module 8: Analytics and Data Insights
- Introduction to Analytics
- Setting Up Google Analytics
- Understanding Metrics and Dimensions
- Goal Setting and Conversion Tracking
- Audience Analysis
- Reporting and Dashboards
- Introduction to Data Visualization

Module 9: Digital Marketing Strategy
- Creating a Digital Marketing Plan
- Integrated Marketing Campaigns
- Branding and Online Reputation Management
- Performance Measurement and KPIs
- Future Trends and Innovations in Digital Marketing

Module 1: Introduction to SEO
- Overview of SEO: Definitions and Evolution
- How Search Engines Work: Crawling, Indexing, and Ranking
- Understanding SERPs: Features and Trends
- The Importance of SEO in Digital Marketing

Module 2: Keyword Research
- Fundamentals of Keyword Research
- Tools and Techniques for Effective Keyword Research
- Understanding Keyword Intent and Relevance
- Strategies for Keyword Optimization and Implementation

Module 3: Technical SEO
- Website Structure and Navigation
- Mobile Optimization and Responsive Design
- Speed Optimization and Core Web Vitals
- Understanding and Implementing Structured Data
- Basics of HTTPS and Secure Websites

Module 4: Content SEO
- Principles of SEO Content Writing
- Content Planning and Strategy
- Optimizing Headings, Titles, and Meta Descriptions
- Image and Multimedia Optimization
- Content Audit and Repurposing Strategies

Module 5: On-Page and Off-Page SEO
- On-Page SEO: Best Practices and Techniques
- Off-Page SEO: Building Authority through Link Building
- Social Signals and Their Impact on SEO
- Strategies for Local SEO and Global SEO

Module 6: Analytics and Performance Measurement
- Introduction to Google Analytics and Search Console
- Monitoring and Analyzing SEO Performance
- Understanding and Using Key Performance Indicators (KPIs)
- Reporting and Communicating SEO Progress

Module 7: SEO Tools and Technologies
- Overview of Essential SEO Tools
- Practical Exercises with Leading SEO Software
- Keeping Up with SEO Technologies and Trends

Module 8: Advanced SEO Strategies
- Voice Search Optimization
- Video SEO Strategies
- Advanced Link Building Techniques
- Predictive Search and SEO for AI

Module 9: Ethical SEO and Avoiding Penalties
- Understanding White Hat vs. Black Hat SEO
- Avoiding Common SEO Mistakes and Penalties
- Strategies for Recovering from SEO Penalties

Module 1: Introduction to Website Fundamentals
- Understanding the basics: What is a website?
- Evolution of websites: From static to dynamic
- Importance of websites for businesses and individuals
- Key elements of a website: Domain, hosting, and content management systems
- Website design principles: Usability, accessibility, and responsiveness

Module 2: Planning and Strategy
- Defining website objectives and goals
- Identifying target audience and user personas
- Conducting market research and competitor analysis
- Creating a content strategy: Content types, tone, and messaging
- Establishing a website budget and timeline

Module 3: Domain and Hosting
- Choosing a domain name: Best practices and considerations
- Understanding domain extensions and their implications
- Selecting a hosting provider: Shared vs. dedicated hosting, uptime, and security
- Setting up domain hosting and DNS configurations

Module 4: Website Design Fundamentals
- User experience (UX) design principles
- Creating wireframes and mockups
- Typography, color theory, and visual hierarchy
- Responsive web design: Designing for various devices and screen sizes
- Introduction to website prototyping tools

Module 5: Content Management Systems (CMS)
- Overview of popular CMS platforms (WordPress, Joomla, Drupal, etc.)
- Comparing CMS features, scalability, and customization options
- Installing and configuring a CMS
- Managing content: Creating pages, posts, and media

Module 6: Website Development Basics
- Introduction to HTML, CSS, and JavaScript
- Basics of coding: Syntax, structure, and functions
- Understanding website architecture and file structure
- Integrating design into development: Converting mockups into code


Module 7: Search Engine Optimization (SEO)
- Understanding the importance of SEO for websites
- On-page SEO: Meta tags, keyword optimization, and content structure
- Off-page SEO: Link building, social media, and online reputation management
- SEO tools and analytics: Google Analytics, Google Search Console, etc.

Module 8: Website Security and Maintenance
- Importance of website security: Protecting against cyber threats
- Implementing SSL certificates and HTTPS protocols
- Regular website backups and updates
- Monitoring website performance and uptime

Module 9: Website Launch and Promotion
- Pre-launch checklist: Testing, debugging, and optimization
- Launching the website: Deployment strategies and best practices
- Promoting the website: Social media, email marketing, and online advertising
- Tracking and analyzing website traffic and user behavior

Module 10: Website Analytics and Optimization
- Introduction to web analytics: Key metrics and KPIs
- Interpreting analytics data: Identifying trends and insights
- Continuous improvement: A/B testing, user feedback, and iterative updates
- Scaling and growing the website: Strategies for long-term success

Module 1: Introduction to Paid Advertising
- Overview of the paid advertising landscape
- Distinction between PPC, SEM, and other digital advertising methods
- Understanding the role of PPC in digital marketing strategies
- Historical context and evolution of PPC advertising platforms

Module 2: Fundamentals of Pay-Per-Click Advertising
- Definition and explanation of pay-per-click advertising
- Key metrics and terminology in PPC (CPC, CTR, Quality Score, etc.)
- Different types of PPC campaigns (Search, Display, Shopping, Video)
- Setting campaign objectives and KPIs

Module 3: Platform Deep Dive: Google Ads
- Introduction to Google Ads (formerly Google AdWords)
- Creating a Google Ads account and navigating the platform
- Understanding campaign structure (Campaigns, Ad Groups, Ads, Keywords)
- Keyword research and selection strategies
- Writing compelling ad copy
- Budgeting and bidding strategies
- Tracking and measuring performance with Google Analytics integration

Module 4: Platform Deep Dive: Microsoft Advertising (formerly Bing Ads)
- Overview of Microsoft Advertising platform
- Setting up campaigns on Microsoft Advertising
- Similarities and differences compared to Google Ads
- Leveraging unique features and targeting options on Microsoft Advertising

Module 5: Platform Deep Dive: Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
- Introduction to social media advertising
- Creating campaigns on Facebook Ads Manager, Instagram, and LinkedIn
- Targeting options and audience segmentation
- Ad formats and creative best practices
- Budgeting and bidding strategies specific to social media platforms

Module 6: Advanced PPC Strategies
- Ad extensions and advanced ad customization techniques
- Remarketing and audience targeting
- Shopping campaign optimization and feed management
- A/B testing and conversion rate optimization
- Attribution modeling and cross-channel tracking

Module 7: PPC Campaign Management and Optimization
- Daily, weekly, and monthly PPC campaign management tasks
- Performance monitoring and analysis
- Identifying areas for optimization and improvement
- Split testing ad elements and landing pages
- Adjusting bidding strategies based on performance data

Module 8: PPC Reporting and Analysis
- Developing custom reports for stakeholders
- Interpreting PPC performance data
- Identifying trends and insights
- Making data-driven recommendations for campaign optimization
- Presenting findings and recommendations to clients or internal teams

Module 9: PPC Tools and Resources
- Overview of essential PPC tools and resources
- Using third-party tools for keyword research, competitive analysis, and campaign management
- Staying updated with industry news and best practices

Module 10: Case Studies and Practical Applications
- Analyzing real-world PPC campaigns
- Identifying successful strategies and tactics
- Applying learnings to hypothetical scenarios
- Group discussions and problem-solving exercises

Module 1: Introduction to Social Media Marketing
- Understanding the role of social media in marketing
- Overview of popular social media platforms
- Historical evolution of social media marketing
- Key concepts and terminology in social media marketing

Module 2: Social Media Strategy Development
- Setting goals and objectives for social media marketing campaigns
- Identifying target audience and personas
- Developing a content strategy
- Creating a social media marketing plan

Module 3: Content Creation and Curation
- Principles of effective content creation for social media
- Types of content (text, images, videos, infographics, etc.)
- Content curation best practices
- Tools and resources for content creation and curation

Module 4: Community Management and Engagement
- Building and managing online communities
- Techniques for increasing engagement and interaction
- Handling customer inquiries and feedback
- Crisis management on social media

Module 5: Social Media Advertising
- Introduction to social media advertising platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)
- Targeting options and ad formats
- Budgeting and bidding strategies
- Performance tracking and optimization

Module 6: Analytics and Reporting
- Understanding social media analytics
- Key metrics and KPIs (Key Performance Indicators)
- Tools for social media monitoring and analytics
- Reporting and analysis techniques

Module 7: Emerging Trends and Best Practices
- Keeping up with the latest trends in social media marketing
- Case studies and success stories
- Ethical considerations in social media marketing
- Future outlook and predictions for the industry

Module 1: Introduction to Email Marketing
- Overview of Email Marketing
- Importance of Email Marketing in Digital Strategy
- Evolution of Email Marketing
- Key Metrics and KPIs in Email Marketing

Module 2: Building an Email List
- Strategies for Building an Email List
- Opt-in Forms and Lead Generation Techniques
- Segmentation and Personalization Basics
- Compliance with GDPR and CAN-SPAM Regulations

Module 3: Email Design and Copywriting
- Principles of Effective Email Design
- Creating Attention-Grabbing Subject Lines
- Crafting Compelling Email Copy
- A/B Testing for Email Design and Copy

Module 4: Email Automation
- Understanding Email Automation
- Setting Up Automated Email Campaigns
- Triggered Emails and Drip Campaigns
- Advanced Automation Techniques

Module 5: Deliverability and Inbox Placement
- Factors Affecting Email Deliverability
- Best Practices for Improving Inbox Placement
- Monitoring and Maintaining Sender's Reputation
- Troubleshooting Deliverability Issues

Module 6: Email Analytics and Optimization
- Interpreting Email Analytics Data
- Optimizing Email Campaigns for Better Performance
- Split Testing and Iterative Improvements
- Incorporating Feedback Loops for Continuous Optimization


Module 7: Advanced Email Marketing Strategies
- Advanced Segmentation and Dynamic Content
- Behavioral Targeting and Predictive Personalization
- Email Retargeting and Cart Abandonment Strategies
- Integrating Email with other Marketing Channels

Module 8: Compliance and Legal Considerations
- Compliance with Privacy Laws and Regulations
- Data Protection and Email Security Best Practices
- Handling Unsubscribes and Opt-outs
- Maintaining Ethical Standards in Email Marketing

Module 9: Case Studies and Practical Applications
- Real-world Examples of Successful Email Marketing Campaigns
- Hands-on Exercises and Workshops
- Analyzing Case Studies for Insights and Best Practices

Module 10: Future Trends and Innovations
- Emerging Technologies in Email Marketing
- Predictions for the Future of Email Marketing
- Adapting to Changes in Consumer Behavior and Technology

Module 1: Introduction to Content Marketing
- Understanding the role of content marketing in digital marketing strategies
- Exploring the benefits of content marketing for businesses
- Overview of content marketing trends and best practices

Module 2: Content Strategy Development
- Defining target audience personas and understanding their needs and preferences
- Conducting content audits and competitor analysis
- Setting content marketing goals and objectives

Module 3: Content Creation Essentials
- Crafting compelling headlines and hooks
- Writing for different platforms and formats (e.g., blog posts, social media, videos)
- Optimizing content for search engines (SEO)

Module 4: Visual Content Creation
- Importance of visual content in content marketing
- Basics of graphic design and visual storytelling
- Tools and techniques for creating eye-catching graphics and infographics

Module 5: Content Distribution and Promotion
- Identifying relevant channels for content distribution (e.g., social media, email, influencers)
- Developing a content distribution plan
- Leveraging paid promotion strategies for maximum reach

Module 6: Content Measurement and Analytics
- Key performance indicators (KPIs) for measuring content marketing success
- Tools and methods for tracking and analyzing content performance
- Interpreting data to optimize future content strategies

Module 7: Content Optimization and Iteration
- Conducting A/B testing to improve content effectiveness
- Implementing feedback loops for continuous improvement
- Adapting content strategies based on changing trends and audience feedback

Module 8: Advanced Topics in Content Marketing
- Content personalization and customization
- Content repurposing and evergreen content strategies
- Influencer marketing and collaborations

Module 9: Ethics and Legal Considerations in Content Marketing
- Understanding copyright and intellectual property rights
- Ensuring transparency and authenticity in content creation
- Ethical considerations in influencer partnerships and sponsored content

Module 10: Creating a Content Marketing Plan
- Bringing it all together: developing a comprehensive content marketing plan
- Setting realistic timelines, budgets, and resource allocations
- Establishing processes for content creation, approval, and publication

Module 1: Introduction to AI in Digital Marketing

Basics of AI and Its Role in Digital Marketing

-Understanding AI: What is Artificial Intelligence?
-Overview of AI applications in digital marketing.
-Real-world examples of AI in marketing: personalized recommendations, chatbots, and automated email campaigns.

Ethical Considerations in AI-Driven Marketing

-Introduction to ethics in AI: Why it matters.
-Key ethical concerns: data privacy, bias, and transparency.
-Best practices for ethical AI use in marketing.

Module 2: AI Tools for Customer Insights and Content Creation

Using AI for Customer Segmentation and Behavior Analysis

-Basics of customer segmentation.
-How AI analyzes customer behaviour and preferences.
-Practical examples of AI tools for customer insights.

AI Tools for Generating and Optimizing Content

-Overview of AI content creation tools: text generators, image creators.
-Basic techniques for content optimization with AI: keyword optimization, A/B testing.
-Simple AI tools to boost SEO and enhance content relevance.

FAQ

This bundle course is suitable for beginners looking to start a career in digital marketing, as well as professionals seeking to enhance their skills and stay updated with the latest trends in the industry

Each course is designed to equip you with specialized skills required for that particular aspect of digital marketing, including proficiency in SEM, PPC advertising, content creation and promotion, social media management, email campaign optimization, and data analysis.

The Skillfloor digital marketing bundle course is a comprehensive program designed to provide individuals with in-depth knowledge and practical skills in various aspects of digital marketing from foundation to Expert level.

The Skillfloor bundle offers a comprehensive curriculum covering multiple digital marketing specialities, combined with practical insights and real-world examples to enhance learning outcomes.

supplementary materials such as case studies, templates, and real project resources are provided to enhance your learning and practical application of skills.