Certified Digital Marketing Professional

Module 1: Introduction to SEO

Overview of SEO and its Importance

How Search Engines Work - Crawling & Indexing

White Hat vs Black Hat SEO Techniques

Understanding Organic vs Paid Search Results

Key SEO Terminologies & Definitions

Module 2: Keyword Research & Strategy

Conducting Effective Keyword Research

Using Keyword Research Tools (Google, Ahrefs)

Long-tail Keywords & Their Importance

Creating a Keyword Map for Website Structure

Tracking & Evaluating Keyword Performance

Module 3: On-Page SEO Optimization

Crafting SEO-Friendly Meta Titles & Descriptions

Optimizing Headers (H1, H2, H3) for SEO

Best Practices for URL Structure & SEO

Image Optimization: Alt Tags & File Names

Improving Content Readability for SEO

Module 4: Technical SEO Foundations

Website Speed Optimization for SEO

Mobile-Friendliness & Responsive Design

XML Sitemap & Robots.txt Setup

Understanding & Fixing Crawl Errors

Structured Data Markup & Rich Snippets

Module 5: SEO Analytics & Reporting

Google Analytics & SEO: Key Metrics to Track

Setting Up & Utilizing Google Search Console

Measuring SEO Performance Using KPIs

Creating SEO Reports for Clients or Stakeholders

Adjusting SEO Strategies Based on Data Insights

Module 1: Introduction to Performance Marketing

Overview of Digital Marketing & Performance Marketing

Understanding Key Metrics (CPC, CPA, CPL, ROI, etc.)

The Customer Journey and Funnel Optimization

Importance of Data-Driven Marketing

Introduction to Performance Marketing Channels (Paid Search, Social, etc.)

Module 2: Search Engine Marketing (SEM) & PPC Advertising

Understanding Google Ads and the Auction Model

Keyword Research and Selection for SEM

Writing High-Converting Ad Copies

Setting Up and Optimizing Search Campaigns

Measuring Success: Performance Metrics and Reporting

Module 3: Social Media Advertising

Overview of Paid Social Platforms (Facebook, Instagram, LinkedIn)

Audience Targeting and Custom Audiences

Crafting Effective Social Media Ads

A/B Testing and Ad Optimization Techniques

Tracking and Measuring Social Media Campaign Performance

Module 4: Display Advertising & Retargeting

Understanding Display Advertising and Ad Networks

Designing Effective Display Ads (Banners, Videos, etc.)

Retargeting Strategies to Recapture Leads

Optimizing Display Ad Campaigns for Conversions

Key Metrics for Evaluating Display Ad Success

Module 5: Analytics & Optimization

Introduction to Web Analytics (Google Analytics, etc.)

Conversion Rate Optimization (CRO) Techniques

Data-Driven Decision Making: Analyzing Campaign Performance

Reporting and Dashboards: Best Practices

Ongoing Campaign Optimization and Scaling Strategies

Module 1: Introduction to Social Media Marketing

Overview of Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)

Role of Social Media in Modern Digital Marketing

Understanding Social Media Algorithms

Target Audience Identification and Segmentation

Key Metrics and Analytics for Social Media Success

Module 2: Content Marketing Fundamentals

The Importance of Content Marketing in Brand Building

Types of Content (Blogs, Videos, Infographics, Podcasts, etc.)

Content Creation Process: From Ideation to Execution

Developing Engaging and Relevant Content

Content Marketing Tools and Platforms

Module 3: Social Media Strategy Development

Creating a Comprehensive Social Media Strategy

Setting SMART Goals for Social Media Campaigns

Competitor Analysis and Market Research

Organic vs. Paid Social Media Strategies

Budgeting and Resource Allocation for Campaigns

Module 4: Paid Advertising on Social Media

Introduction to Social Media Advertising (Facebook, Instagram, LinkedIn Ads)

Understanding Targeting Options and Audience Insights

A/B Testing and Optimization for Better Performance

Tracking Ad Spend and Measuring ROI

Retargeting Strategies for Enhanced Engagement

Module 5: Social Media Tools and Analytics

Overview of Social Media Management Tools (Hootsuite, Buffer, Sprout Social)

Understanding Google Analytics and its Role in Social Media

Social Media Performance Tracking and Reporting

KPI Development and Reporting to Stakeholders

Case Studies: Successful Social Media and Content Campaigns

Module 1: Introduction to Email Marketing

Understanding Email Marketing and Its Importance

Types of Email Campaigns (Newsletters, Promotional, Automated)

Email Marketing Regulations and Compliance (GDPR, CAN-SPAM)

Building and Maintaining an Email List

Key Metrics for Email Marketing Success (Open Rate, CTR)

Module 2: Email Campaign Strategy

Developing Effective Email Campaign Strategies

Segmentation and Personalization Techniques

Crafting Compelling Subject Lines and Content

Designing Responsive Email Templates

A/B Testing in Email Campaigns

Module 3: Automation and Workflows

Introduction to Email Automation Tools (Mailchimp, HubSpot)

Setting Up Automated Email Workflows

Trigger-Based Emails: Welcome, Abandoned Cart, Follow-Ups

Nurturing Leads with Drip Campaigns

Measuring Automation Success and Performance

Module 4: Analytics and Optimization

Analyzing Email Campaign Performance

Key Performance Indicators for Email Marketing

Techniques for Improving Open Rates and Engagement

Handling Bounce Rates and Unsubscribes

Reporting Results to Stakeholders

Module 5: Advanced Email Marketing Techniques

Integrating Email Marketing with Other Channels

Leveraging User-Generated Content in Emails

Strategies for Re-engagement Campaigns

Conducting Surveys and Feedback via Email

Case Studies of Successful Email Marketing Campaigns

Module 1: Content Marketing Fundamentals

Understanding the Role of Content in Digital Marketing

Types of Content (Blogs, Videos, Infographics, Podcasts)

Content Creation Process: Ideation to Execution

Developing a Content Strategy

Importance of Storytelling in Content Marketing

Module 2: Content Distribution and Promotion

Overview of Content Distribution Channels

Leveraging Social Media for Content Promotion

Email Marketing for Content Distribution

Influencer Collaborations for Content Promotion

Paid Promotion Strategies for Content

Module 3: SEO and Content Marketing Integration

Understanding the Relationship Between SEO and Content

Best Practices for Optimizing Content for SEO

Conducting Keyword Research for Content

Tracking Content Performance Using SEO Metrics

Adjusting Content Strategies Based on SEO Insights

Module 4: Measuring Content Marketing Success

Key Metrics for Content Marketing (Engagement, Shares, Conversions)

Tools for Measuring Content Performance

Conducting Content Audits

Analyzing Audience Feedback and Engagement

Reporting Results and Insights

Module 5: Advanced Content Marketing Strategies

Creating Evergreen Content

Developing a Content Calendar

Repurposing Content Across Channels

Using Data and Analytics to Drive Content Decisions

Case Studies of Successful Content Marketing Campaigns

Module 1: Introduction to Mobile Marketing

Understanding the Importance of Mobile Marketing

Overview of Mobile Marketing Channels (SMS, Apps, Mobile Web)

Mobile User Behavior and Trends

Mobile-Friendly Design Principles

Key Metrics for Mobile Marketing Success

Module 2: Mobile Advertising Strategies

Types of Mobile Ads (In-App, Banner, Video)

Setting Up Mobile Ad Campaigns

Targeting and Retargeting Mobile Users

A/B Testing Mobile Ads

Measuring Mobile Ad Performance

Module 3: App Marketing

Overview of App Store Optimization (ASO)

Strategies for Increasing App Downloads

Engaging Users with Push Notifications

Monetization Strategies for Apps

Analyzing App Performance and User Feedback

Module 4: Mobile Content Strategies

Creating Mobile-Optimized Content

Video Marketing for Mobile Users

Mobile-Friendly Email Marketing

Integrating Social Media with Mobile Strategies

User-Generated Content in Mobile Marketing

Module 5: Analytics and Optimization

Tracking Mobile Marketing Metrics

Tools for Analyzing Mobile User Behavior

Making Data-Driven Decisions for Mobile Strategies

Continuous Improvement and Optimization Techniques

Case Studies of Successful Mobile Marketing Campaigns

Module 1: Introduction to Web Analytics

Understanding Web Analytics and Its Importance

Overview of Google Analytics and Other Tools

Key Metrics to Track (Traffic, Bounce Rate, Conversion Rate)

Setting Up Google Analytics for Your Website

Introduction to Tag Management (Google Tag Manager)

Module 2: Tracking and Reporting

Setting Up Goals and Conversions in Google Analytics

Understanding Traffic Sources and User Behavior

Creating Custom Dashboards and Reports

Analyzing Audience Demographics and Interests

Measuring Campaign Performance Using Analytics

Module 3: Data Interpretation and Decision Making

Turning Data into Actionable Insights

Understanding and Analyzing User Behavior Flow

Conducting A/B Testing and Multivariate Testing

Using Data to Improve Website Performance

Reporting Insights to Stakeholders

Module 4: Advanced Analytics Techniques

Using Google Data Studio for Visualization

Integrating Analytics with Other Marketing Tools

Predictive Analytics and User Behavior Forecasting

Measuring the ROI of Digital Marketing Activities

Case Studies of Data-Driven Marketing Decisions

Module 5: Continuous Learning and Adaptation

Staying Updated with Analytics Trends

Best Practices for Ongoing Data Analysis

Leveraging User Feedback for Continuous Improvement

Adapting Strategies Based on Analytical Insights

Ethical Considerations in Data Usage