The position of an Analytics for Business Specialist is crucial for promoting informed decision-making and maximizing operational efficiency in the dynamic and data-intensive environment of the banking sector. A Business Analytics Specialist in Banking is a specialist who uses data to derive useful insights that inform strategic objectives. They possess a special combination of analytical proficiency and financial acumen.

The Business Analytics Specialist in Banking plays a critical role in the banking sector's use of data to inform strategic choices, control risks, and improve operational effectiveness. Their analytical skill helps to build a resilient and flexible financial environment in the age of digital transformation.


USD 29,700 /-
USD 35,200 /-

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Course Highlights

Strategic Decision-Making Support: Business Analytics Specialists provide crucial support to banking executives by offering data-driven insights that inform strategic decision-making processes.

Data Integration and Analysis Proficiency: Specialists excel in integrating diverse datasets, including customer data, transaction records.

Customer Insights and Segmentation Strategies: By analyzing customer behavior and preferences.

Risk Management Expertise: Play a key role in risk assessment and management, utilizing predictive analytics to identify potential risks, fraud patterns, and market fluctuations for proactive mitigation.

Fraud Detection and Prevention: Leveraging advanced analytics techniques, specialists develop models to detect and prevent fraudulent activities, 

Credit Scoring and Lending Optimization: Specialists contribute to the optimization of lending practices by developing credit scoring models.

Operational Efficiency Enhancement: Specialists identify opportunities to enhance operational efficiency, streamline processes, and optimize resource allocation within banking operations.

Market and Competitor Analysis: Specialists provide strategic insights that help banks stay competitive, introduce innovative products, and effectively position themselves in the financial landscape.

Regulatory Compliance Assurance: Ensuring that banking operations adhere to regulatory requirements, monitoring compliance, assessing the impact of regulatory changes, and implementing necessary adjustments.

Strategic Planning and Decision Support: Specialists contribute to strategic planning by providing data-driven insights on product development


After you complete the course with The Skillfloor, you will receive our Business Analytics Specialist in Banking Certification. This specialized program is designed to equip professionals with the analytical skills and financial acumen needed to thrive in the dynamic landscape of modern banking. From strategic decision-making support to risk management and customer insights, this certification covers the spectrum of analytics applications tailored for the banking industry. Understand market trends and competitor activities, providing strategic insights that help banks stay competitive and effectively position themselves in the financial landscape. Stay ahead of technological advancements, exploring innovative ways to integrate emerging technologies like artificial intelligence and machine learning for enhanced analytics capabilities.



Top 10 Reasons For Choosing this Course

Data-Driven Decision-Making: Banking operations generate vast amounts of data. Business Analytics Specialists help banks make informed decisions by analyzing this data, identifying patterns, and providing insights that contribute to strategic planning and decision-making processes.

Risk Management: Banks deal with various types of risks, including credit risk, market risk, and operational risk. Business Analytics Specialists use predictive modelling and data analysis to assess and mitigate risks, helping banks make more accurate risk assessments.

Customer Segmentation and Personalization: Business Analytics Specialists analyze customer data to identify segments and understand customer behaviour. This information is used to tailor products and services, create personalized marketing campaigns, and enhance the overall customer experience.

Fraud Detection and Prevention: Banking transactions are susceptible to fraud, and detecting fraudulent activities is a top priority. Business Analytics Specialists use advanced analytics to identify unusual patterns and behaviors, helping banks detect and prevent fraud in real-time.

Operational Efficiency: Efficiency is key in the banking industry. Business Analytics Specialists optimize operational processes by analyzing data to identify bottlenecks, streamline workflows, and improve overall efficiency, leading to cost savings and better resource utilization.

Compliance and Regulatory Reporting: The banking sector is heavily regulated, and compliance with various regulations is essential. Business Analytics Specialists ensure that banks adhere to regulatory requirements by providing accurate and timely reporting through data analysis and monitoring.

Market Trends and Competitive Analysis: Understanding market trends and analyzing the competitive landscape is crucial for banks to stay competitive. Business Analytics Specialists analyze market data and competitor performance to provide insights that inform strategic decisions and product/service development.

Credit Scoring and Loan Approval: Business Analytics Specialists develop credit scoring models and use data analytics to assess the creditworthiness of individuals and businesses. This helps in making more accurate loan approval decisions and managing credit risk effectively.

Performance Measurement and KPI Tracking: Business Analytics Specialists define key performance indicators (KPIs) and track the performance of various banking processes. 

Digital Transformation: The banking industry is undergoing significant digital transformation. Business Analytics Specialists play a crucial role in this transformation by leveraging data analytics to enhance digital services, improve online experiences, and adapt to changing customer preferences.

Course Curriculum

  •  Overview of banking industry and analytics
     Role of Business Analytics in banking
     Key challenges and opportunities in banking analytics

  •  Data sources and types in banking
     Data governance and quality
     Data modeling techniques

  •  Descriptive and inferential statistics
     Hypothesis testing
     Regression analysis

  •  Overview of predictive analytics in banking
     Predictive modeling techniques
     Model selection and validation

  •  Principles of data visualization
     Visualization techniques for banking analytics
     Dashboard design and development

  •  Introduction to machine learning
     Supervised and unsupervised learning
     Applications of machine learning in banking analytics

  •  Fraud detection and prevention in banking
     Credit risk, operational risk and market risk management
     Basel accords and regulatory compliance

  •  Business Intelligence tools and technologies
     Reporting and dashboards in banking
     Use cases and applications of business intelligence in banking

  •  Realworld case studies in banking analytics
     Project development and implementation
     Evaluation and feedback

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