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Skillfloor's Paid Advertising Specialist (PPC)  course is designed to give aspiring digital marketers a solid foundation and advanced understanding of PPC and paid advertising methods. Participants will obtain a deep understanding and useful knowledge of the strategic use of paid advertising campaigns to drive targeted traffic and optimize Return on Investment (ROI) by delving deeply into the fundamentals of PPC (Pay-per-click) in digital marketing. Students will have the chance to acquire and master critical skills like campaign setup, true bid management, compelling ad copywriting, keyword research, and performance analysis through extensive, hands-on learning activities.

This course teaches students to confidently and effectively travel the complex world of PPC marketing by emphasizing practical application and engagement in everyday situations. Through a thorough examination of the specifics of different ad platforms, advanced bidding tactics, and advanced audience targeting strategies, participants will gain the knowledge and hands-on experience needed to create campaigns that effectively achieve specified business goals while creating an emotional connection with their target audience. The Paid Advertising Specialist PPC course is an invaluable resource for marketers looking to advance their careers in digital advertising, no matter their experience level. It provides unparalleled insights and practical knowledge that will help learners succeed in the dynamic and constantly changing field of digital advertising.




Skill Level



1-month Unpaid

Live Project




Live Training


Career Assistance


Expiry Period

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Course Highlights

  • Introduction to Paid Advertising: This module covers the fundamentals of paid advertising, introducing learners to key concepts, platforms, and the importance of PPC in digital marketing strategies.

  • Understanding Ad Platforms: Participants are guided through the most popular advertising platforms, including Google Ads and Facebook Ads, focusing on the features and targeting capabilities of each.

  • Keyword Research: This section delves into selecting the right keywords for campaigns, teaching how to use various tools and techniques to find keywords that align with business objectives.

  • Creating Compelling Ad Copy: Learners are shown how to write ad copy that resonates with their target audience, emphasizing clarity, relevance, and call-to-action.

  • Landing Page Optimization: This course highlights the significance of landing pages in PPC campaigns and how to optimize them for higher conversion rates, focusing on design and content alignment with ad messages.

  • Budgeting and Bidding Strategies: Students learn how to set and manage budgets for their ad campaigns and choose bidding strategies that maximize return on investment (ROI).

  • Campaign Management: This part focuses on the daily management of PPC campaigns, including monitoring, analysis, and adjustments to improve performance.

  • Analytics and Measurement: This module covers the tools and metrics used to measure the effectiveness of paid advertising campaigns, including conversion tracking and ROI analysis.

  • Ad Extensions: Learners are introduced to ad extensions and how they can enhance the visibility and effectiveness of ads by providing additional information or links to the audience.

  • Advanced Strategies and Optimization: The final part of the course dives into advanced tactics for optimizing campaigns, such as A/B testing, remarketing, and using artificial intelligence in targeting and bid management


Top 10 reasons

  1. Career Advancement: Propel your career in digital marketing by specializing in paid advertising, and gaining expertise in PPC (Pay-Per-Click) campaigns to drive targeted traffic and maximize ROI for businesses.

  2. Industry Demand: Meet the growing demand for PPC specialists as businesses increasingly invest in online advertising to reach their target audiences and achieve marketing goals.

  3. Strategic Insights: Gain insights into PPC strategies and tactics to create and optimize campaigns across platforms like Google Ads, Bing Ads, and social media, maximizing results and minimizing costs.

  4. Targeted Audience Reach: Learn to target specific demographics, interests, and behaviours with PPC ads, ensuring messages reach the most relevant audiences for higher conversion rates.

  5. Ad Copywriting Skills: Develop proficiency in writing compelling ad copy that grabs attention, communicates value propositions, and encourages clicks and conversions.

  6. Keyword Research: Master keyword research techniques to identify high-intent keywords with the potential to drive qualified traffic and leads through PPC campaigns.

  7. Budget Optimization: Understand how to set and optimize ad budgets to maximize ROI and achieve campaign objectives, minimizing wasteful spending and maximizing profitability.

  8. Ad Campaign Optimization: Learn to analyze campaign performance metrics and make data-driven decisions to optimize ad campaigns for better results over time.

  9. Conversion Tracking: Implement conversion tracking mechanisms to measure the effectiveness of PPC campaigns in driving desired actions such as purchases, sign-ups, or downloads.

  10. Continuous Learning: Stay updated on changes and innovations in paid advertising platforms and algorithms through ongoing professional development and participation in industry events and forums.


  •  Overview of the paid advertising landscape

  •  Distinction between PPC, SEM, and other digital advertising methods

  •  Understanding the role of PPC in digital marketing strategies

  •  Historical context and evolution of PPC advertising platforms

  •  Definition and explanation of pay-per-click advertising

  •  Key metrics and terminology in PPC (CPC, CTR, Quality Score, etc.)

  •  Different types of PPC campaigns (Search, Display, Shopping, Video)

  •  Setting campaign objectives and KPIs

  •  Introduction to Google Ads (formerly Google AdWords)

  •  Creating a Google Ads account and navigating the platform

  •  Understanding campaign structure (Campaigns, Ad Groups, Ads, Keywords)

  •  Keyword research and selection strategies

  •  Writing compelling ad copy

  •  Budgeting and bidding strategies

  •  Tracking and measuring performance with Google Analytics integration

  •  Overview of Microsoft Advertising Platform

  •  Setting up campaigns on Microsoft Advertising

  •  Similarities and differences compared to Google Ads

  •  Leveraging unique features and targeting options on Microsoft Advertising


  •  Introduction to social media advertising

  •  Creating campaigns on Facebook Ads Manager, Instagram, and LinkedIn

  •  Targeting options and audience segmentation

  •  Ad formats and creative best practices

  •  Budgeting and bidding strategies specific to social media platforms

  •  Ad extensions and advanced ad customization techniques

  •  Remarketing and audience targeting

  •  Shopping campaign optimization and feed management

  •  A/B testing and conversion rate optimization

  •  Attribution modeling and cross-channel tracking

  •  Daily, weekly, and monthly PPC campaign management tasks

  •  Performance monitoring and analysis

  •  Identifying areas for optimization and improvement

  •  Split testing ad elements and landing pages

  •  Adjusting bidding strategies based on performance data

  •  Developing custom reports for stakeholders

  •  Interpreting PPC performance data

  •  Identifying trends and insights

  •  Making data-driven recommendations for campaign optimization

  •  Presenting findings and recommendations to clients or internal teams

  •  Overview of essential PPC tools and resources

  •  Using third-party tools for keyword research, competitive analysis, and campaign management

  •  Staying updated with industry news and best practices


  •  Analyzing real-world PPC campaigns

  •  Identifying successful strategies and tactics

  •  Applying learnings to hypothetical scenarios

  •  Group discussions and problem-solving exercises


PPC advertising is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to your site, rather than attempting to earn those visits organically.

Learning PPC can significantly enhance your digital marketing skills and career prospects. It allows you to efficiently target your audience, drive relevant traffic to your website, and achieve measurable results.

Anyone interested in digital marketing, whether they're beginners or experienced marketers, can benefit from a PPC course. It's particularly valuable for business owners, marketing professionals, freelancers, and students aiming to build a career in digital advertising.

A PPC course covers various topics, including keyword research, ad copywriting, campaign setup and management, budgeting and bidding strategies, performance tracking, and optimization techniques. You'll learn how to create effective PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.

PPC certification, which stands for Pay-Per-Click certification, validates your expertise in managing pay-per-click advertising campaigns. This certification typically covers various aspects of PPC advertising, including campaign setup, keyword selection, ad copywriting, bid management, budgeting, and performance analysis.

While there are no strict prerequisites for most PPC courses, having a basic understanding of digital marketing concepts and familiarity with online advertising platforms can be beneficial.

PPC is a career due to its dynamic nature, high demand for skilled professionals, and lucrative opportunities for advancement. With its focus on measurable results and continuous optimization, PPC offers a rewarding path for individuals passionate about digital marketing and data-driven strategies.

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