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Overview

Certified SEO Associate in  SkillFloor offers a comprehensive training program designed to equip participants with the fundamental skills and knowledge necessary to excel in the dynamic field of search engine optimization (SEO). Through a blend of theoretical learning and practical application, students will delve into key concepts such as keyword research, on-page optimization, link-building strategies, and analytics. The course not only focuses on developing proficiency in essential SEO techniques but also emphasizes the importance of hands-on experience through internship opportunities, ensuring that participants are well-prepared to tackle real-world challenges in digital marketing.

Participants from this SEO  course will gain a deep understanding of SEO principles and methodologies, enabling them to effectively optimize websites for improved search engine rankings and organic traffic. Through interactive learning modules and practical exercises, students will hone their analytical skills and learn how to measure the success of SEO campaigns using key performance indicators. Additionally, the course fosters a sense of community among participants, providing opportunities to connect with industry professionals and experts in the field.

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₹20,000

₹9,900

Skill Level

Beginner

Internship

1-month Unpaid

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

Yes

Expiry Period

Lifetime
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Course Highlights

  • SEO Basics: An introduction to the core principles of SEO, explaining how search engines work and why SEO is essential for online visibility.

  • Keyword Research: Instruction on how to identify and select keywords that potential customers are using to find services or products online. This module covers tools and strategies for effective keyword research.

  • On-Page SEO: Focuses on optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing titles, headers, content, and images.

  • Off-Page SEO: Explores techniques used to improve a website's position in the search engine results page (SERPs) through activities outside the boundaries of the webpage, like backlinking and social media engagement.

  • Technical SEO: Covers the technical aspects of SEO, such as site speed, mobile optimization, and structured data, that help improve search rankings.

  • Content Strategy: Provides insights into planning, creating, and managing website content to improve SEO performance.

  • Local SEO: Focuses on optimizing a website to be found in local search results, important for businesses that have a physical location or serve a geographic area.

  • SEO Tools and Analytics: Introduction to various SEO tools for keyword research, site auditing, and analytics, as well as how to use these tools to improve SEO strategies.

  • SEO Trends and Updates: Discusses the latest trends in SEO and how search engine algorithm updates can impact website ranking and performance.

  • Project and Certification: Involves a hands-on project that allows participants to apply what they've learned and a final assessment that leads to certification as an SEO Associate.

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Certification

The Certified SEO Associate certificate equips you with foundational skills in search engine optimization. Covering key aspects like keyword research, on-page optimization, and link building, this certification validates your ability to enhance website visibility. Ideal for beginners, it fosters a solid understanding of SEO principles. Boost your digital marketing prowess and gain a valuable edge in the online landscape with this comprehensive accreditation.

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Top 10 reasons

  1. Career Advancement: Become a certified SEO associate to boost your chances of landing a job in digital marketing by gaining the knowledge and abilities needed to increase organic traffic and search engine rankings.

  2. Industry Relevance: As organizations prioritize organic visibility and search engine optimization for online success, meet the growing demand for SEO practitioners.

  3. Technical SEO Proficiency: Learn about technical SEO elements that improve website performance and search engine crawl ability, such as indexing, schema markup, and website structure.

  4. keyword research: Develop your knowledge of keyword research tools and strategies to find high-value keywords and make your content more search engine-friendly.

  5. On-Page Optimisation: To enhance user experience and search engine contact, learn how to optimize on-page elements including headings, meta tags, and text.

  6. Off-Page Optimisation: Gain a better understanding of off-page SEO tactics, such as marketing and link building, to raise the authority and search engine ranks of your website.

  7. Local SEO: Learn about Local SEO Strategies to drive more foot traffic and conversions by improving business listings and increasing exposure in local search results.

  8. Mobile search results: Discover how to make websites more user-friendly and rank higher in mobile search results by learning how to optimize websites for mobile devices.

  9. Analytics Proficiency: Become an expert in using analytics tools to analyze the impact of SEO activities, track keyword ranks, and track website performance.

  10. Constant Learning: Participate in industry forums and communities, pursue continual professional growth, and stay informed about algorithm modifications and SEO best practices.

Syllabus

  •  Understanding SEO and its importance

  •  Evolution of search engines

  •  How search engines work

  •  Introduction to SERPs (Search Engine Results Pages)

 Fundamentals of keyword research

  •  Tools for keyword research (e.g., Google Keyword Planner, SEMrush)

  •  Understanding keyword intent

  •  Implementing keyword mapping on website pages

 

  •  Principles of on-page SEO

  •  Optimizing website structure and URLs

  •  Title tags, meta descriptions, and heading tags

  •  Optimizing images and multimedia elements

  •  Mobile optimization and responsive design

  •  Content strategy for SEO

  •  Creating SEO-friendly content

  •  Importance of content quality and relevance

  •  Utilizing blogs for SEO

  •  Integrating keywords into content

  •  Introduction to technical SEO

  •  Site speed optimization

  •  Understanding and implementing SSL

  •  Creating and optimizing XML sitemaps

  •  The role of robots.txt

  •  Understanding backlinks and their importance

  •  Techniques for building backlinks

  •  Social media's role in SEO

  •  Local SEO and its significance

  •  Overview of SEO tools (e.g., Google Analytics, Google Search Console)

  •  Analyzing SEO performance

  •  Making data-driven decisions in SEO

 

  •  Developing an SEO strategy

  •  Staying updated with SEO trends and algorithm changes

  •  Ethical SEO practices and avoiding penalties

FAQ

The cost of an SEO course can vary depending on factors such as the course provider, the depth of the curriculum, and any additional features or support included. Skillfloor offers competitive pricing options to make quality SEO education accessible to learners of all backgrounds.

Absolutely! While having a technical background can be beneficial, many successful SEO professionals come from diverse backgrounds and skill sets. An SEO course on Skillfloor is designed to be accessible to beginners, with easy-to-understand lessons and practical exercises that guide you through the fundamentals of SEO.

 

Whether you're looking to advance your career in digital marketing, start your own online business, or enhance your existing website's performance, SEO skills are invaluable for driving organic traffic and achieving long-term success.

 

local SEO is an important aspect of search engine optimization, especially for businesses targeting specific geographic regions. In the course, you'll learn strategies and techniques to optimize your website for local search, improve visibility in local listings, and attract customers or clients in your area.

 

Yes, the skills and techniques you'll learn in the SEO course apply to a wide range of websites across various industries and niches.

 

our SEO course covers the latest trends, updates, and best practices in the ever-changing field of search engine optimization. We regularly update course materials to reflect the most current industry standards and algorithms, ensuring that you're equipped with the most up-to-date knowledge.

 

Our SEO course will teach you how to use analytics tools like Google Analytics and Google Search Console to track the performance of your website, monitor keyword rankings, and analyze traffic sources.

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