Overview

The Certified SEO Professional course is a comprehensive program designed to equip learners with the knowledge and skills required to excel in Search Engine Optimization (SEO). It covers essential and advanced topics, including keyword research, on-page optimization techniques, content optimization strategies, link-building best practices, and technical SEO. Additionally, learners will gain expertise in using top SEO tools, such as Google Analytics, Google Search Console, and third-party platforms to analyze website performance and create actionable strategies for growth. The course focuses on practical learning, offering hands-on projects and real-world case studies to help participants understand how to implement effective SEO strategies that drive measurable results, such as increased organic traffic, higher search rankings, and improved user engagement.

This program is tailored for marketing professionals, entrepreneurs, students, and anyone looking to build a strong foundation in SEO and digital marketing. It not only focuses on theoretical knowledge but also emphasizes application, allowing participants to develop strategies suited to the dynamic nature of the digital landscape. By earning the Certified SEO Professional credential, learners can significantly boost their employability in the competitive digital marketing space and add value to any organization’s online presence. Whether you’re aiming to grow your own business, improve a client’s website performance, or start a career in digital marketing, this course provides the tools, techniques, and insights necessary for long-term success.

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₹60,000

₹14,900

Course Duration

2

Internship

1-month

Live Training

Yes

Career Assistance

Yes
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Course Highlights

  • SEO Basics: An introduction to the core principles of SEO, explaining how search engines work and why SEO is essential for online visibility.

  • Keyword Research: Instruction on how to identify and select keywords that potential customers are using to find services or products online. This module covers tools and strategies for effective keyword research.

  • On-Page SEO: Focuses on optimizing individual web pages to rank higher and earn more relevant traffic. This includes optimizing titles, headers, content, and images.

  • Off-Page SEO: Explores techniques used to improve a website's position in the search engine results page (SERPs) through activities outside the boundaries of the webpage, like backlinking and social media engagement.

  • Technical SEO: Covers the technical aspects of SEO, such as site speed, mobile optimization, and structured data, that help improve search rankings.

  • Content Strategy: Provides insights into planning, creating, and managing website content to improve SEO performance.

  • Local SEO: Focuses on optimizing a website to be found in local search results, important for businesses that have a physical location or serve a geographic area.

  • SEO Tools and Analytics: Introduction to various SEO tools for keyword research, site auditing, and analytics, as well as how to use these tools to improve SEO strategies.

  • SEO Trends and Updates: Discusses the latest trends in SEO and how search engine algorithm updates can impact website ranking and performance.

  • Project and Certification: Involves a hands-on project that allows participants to apply what they've learned and a final assessment that leads to certification as an SEO Associate.

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Certification

The Certified SEO Associate certificate equips you with foundational skills in search engine optimization. Covering key aspects like keyword research, on-page optimization, and link building, this certification validates your ability to enhance website visibility. Ideal for beginners, it fosters a solid understanding of SEO principles. Boost your digital marketing prowess and gain a valuable edge in the online landscape with this comprehensive accreditation.

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Internship Certificate

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Your Internship Experience Letter proves your hands-on experience in digital marketing, making your resume stand out to employers and increasing your chances of getting hired.

 

This letter from EFLOT shows that you have completed a professional training program and applied your skills in real projects, boosting your credibility and confidence in job interviews.

Tools Covered

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Top 10 reasons

  1. Career Advancement: Become a certified SEO associate to boost your chances of landing a job in digital marketing by gaining the knowledge and abilities needed to increase organic traffic and search engine rankings.

  2. Industry Relevance: As organizations prioritize organic visibility and search engine optimization for online success, meet the growing demand for SEO practitioners.

  3. Technical SEO Proficiency: Learn about technical SEO elements that improve website performance and search engine crawl ability, such as indexing, schema markup, and website structure.

  4. keyword research: Develop your knowledge of keyword research tools and strategies to find high-value keywords and make your content more search engine-friendly.

  5. On-Page Optimisation: To enhance user experience and search engine contact, learn how to optimize on-page elements including headings, meta tags, and text.

  6. Off-Page Optimisation: Gain a better understanding of off-page SEO tactics, such as marketing and link building, to raise the authority and search engine ranks of your website.

  7. Local SEO: Learn about Local SEO Strategies to drive more foot traffic and conversions by improving business listings and increasing exposure in local search results.

  8. Mobile search results: Discover how to make websites more user-friendly and rank higher in mobile search results by learning how to optimize websites for mobile devices.

  9. Analytics Proficiency: Become an expert in using analytics tools to analyze the impact of SEO activities, track keyword ranks, and track website performance.

  10. Constant Learning: Participate in industry forums and communities, pursue continual professional growth, and stay informed about algorithm modifications and SEO best practices.

Why SKILLFLOOR ?

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Syllabus

Overview of SEO and its Importance

How Search Engines Work - Crawling & Indexing

White Hat vs Black Hat SEO Techniques

Understanding Organic vs Paid Search Results

Key SEO Terminologies & Definitions

Setting SEO Goals & Success Metrics

Conducting Effective Keyword Research

Using Keyword Research Tools (Google, Ahrefs)

Long-tail Keywords & Their Importance

Creating a Keyword Map for Website Structure

Optimizing Content for Target Keywords

Tracking & Evaluating Keyword Performance

Crafting SEO-Friendly Meta Titles & Descriptions

Optimizing Headers (H1, H2, H3) for SEO

Best Practices for URL Structure & SEO

Image Optimization: Alt Tags & File Names

Internal Linking Strategies to Boost SEO

Improving Content Readability for SEO

Website Speed Optimization for SEO

Mobile-Friendliness & Responsive Design

XML Sitemap & Robots.txt Setup

Canonical Tags to Prevent Duplicate Content

Understanding & Fixing Crawl Errors

Structured Data Markup & Rich Snippets

Understanding Domain Authority & Page Authority

Building High-Quality Backlinks for SEO

Guest Blogging and Outreach Techniques

Leveraging Social Signals for SEO Boost

Directory Listings & Local SEO Citations

Monitoring & Managing Toxic Backlinks

Google Analytics & SEO: Key Metrics to Track

Setting Up & Utilizing Google Search Console

Measuring SEO Performance Using KPIs

SEO Audit Tools: How to Use Them Effectively

Creating SEO Reports for Clients or Stakeholders

Adjusting SEO Strategies Based on Data Insights

FAQ

The cost of an SEO course can vary depending on factors such as the course provider, the depth of the curriculum, and any additional features or support included. Skillfloor offers competitive pricing options to make quality SEO education accessible to learners of all backgrounds.

Absolutely! While having a technical background can be beneficial, many successful SEO professionals come from diverse backgrounds and skill sets. An SEO course on Skillfloor is designed to be accessible to beginners, with easy-to-understand lessons and practical exercises that guide you through the fundamentals of SEO.

 

Whether you're looking to advance your career in digital marketing, start your own online business, or enhance your existing website's performance, SEO skills are invaluable for driving organic traffic and achieving long-term success.

 

local SEO is an important aspect of search engine optimization, especially for businesses targeting specific geographic regions. In the course, you'll learn strategies and techniques to optimize your website for local search, improve visibility in local listings, and attract customers or clients in your area.

 

Yes, the skills and techniques you'll learn in the SEO course apply to a wide range of websites across various industries and niches.

 

our SEO course covers the latest trends, updates, and best practices in the ever-changing field of search engine optimization. We regularly update course materials to reflect the most current industry standards and algorithms, ensuring that you're equipped with the most up-to-date knowledge.

 

Our SEO course will teach you how to use analytics tools like Google Analytics and Google Search Console to track the performance of your website, monitor keyword rankings, and analyze traffic sources.

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