What is the typical class size for Skillfloor Digital Marketing courses?

<p>To provide a personalized learning experience, Skillfloor keeps its class sizes small. Each batch typically includes 10–12 students, ensuring ample interaction with the instructor and plenty of opportunities for individual guidance and feedback.</p>

Course

Course Highlights

Comprehensive Curriculum – Cover all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and more in our online digital marketing course.
Hands-On Experience – Get practical knowledge through live projects and case studies, ensuring you're ready to apply what you learn in real-world scenarios.
Industry Experts – Learn from experienced professionals who have years of industry experience in the digital marketing field.
Flexible Learning – Study at your convenience with our online digital marketing courses, allowing you to learn at your own pace, anytime, anywhere.
Latest Tools & Techniques – Stay updated with the latest digital marketing tools and techniques to keep you ahead of the competition.
Interactive Classes – Engage in interactive lessons and live sessions, offering an enriching learning experience.
Affordable – Enjoy a high-quality education at a competitive price with our online digital marketing courses.
Job-Ready Skills – Gain the skills necessary for high-demand digital marketing jobs with our digital marketing course online.
Certification – Receive a globally recognized certificate upon completing the digital marketing courses online, boosting your resume.
Career Support – Access career services, including job assistance, interview prep, and resume building to help you land your dream role in digital marketing.

Top 10 Reasons

Comprehensive Learning – The online digital marketing course covers everything from SEO and SEM to email marketing and analytics, ensuring you become a well-rounded marketer.
Learn from Industry Leaders – Gain insights from top professionals with years of practical experience in digital marketing.
Flexible Schedule – With online digital marketing courses, you can learn at your own pace, fitting your studies around your busy life.
Affordable Price – Access premium digital marketing education at a budget-friendly cost, making it accessible for everyone.
Real-World Projects – Apply what you learn through hands-on assignments and live case studies, gaining valuable practical experience.
Cutting-Edge Tools – Learn to use the latest digital marketing tools and platforms to stay ahead in the ever-evolving industry.
Certification to Boost Your Career – Receive a globally recognized certification upon completing the digital marketing course online, showcasing your expertise.
Global Job Opportunities – The skills gained through our online digital marketing courses open up job opportunities around the world.
Expert Mentorship – Get guidance from industry experts throughout the course, helping you understand complex concepts and real-life applications.
Career Support – Benefit from job assistance, interview coaching, and resume building, ensuring you land a role after completing the course.

Skills You Will Learn

1. SEO Optimization
You’ll gain expertise in on-page, off-page, and technical SEO to improve search rankings and visibility. Tools like Google Search Console, SEMrush, and Ahrefs help track keywords and backlinks, while AI platforms such as SurferSEO and Clearscope assist in automated keyword clustering and AI-driven content optimization.

2. Paid Advertising & PPC
The course covers planning and running paid campaigns on Google, Meta, and LinkedIn Ads. Industry tools like Google Ads Manager and Meta Business Suite are used for campaign management, while AI tools like Optmyzr and Albert AI automate bidding, audience targeting, and A/B testing for higher ROI.

3. Social Media Marketing
Learn to design, schedule, and optimize campaigns across major social platforms. Tools like Hootsuite and Sprout Social help manage accounts, while AI-powered tools such as Lately.ai and Predis.ai generate content ideas, predict engagement, and recommend posting times.

4. Content Marketing
You’ll learn to create blogs, visuals, and videos that drive engagement and conversions. Canva, WordPress, and Grammarly are widely used in the industry, while AI platforms like Jasper, Copy.ai, and Synthesia enhance content creation with automated copywriting and video production.

5. Email Marketing & Automation
Master email list building, audience segmentation, and automation workflows. Mailchimp, ActiveCampaign, and HubSpot are standard tools, while AI-driven platforms like Seventh Sense and Rasa.io personalize campaigns, optimize send times, and increase engagement rates.

6. Analytics & Reporting
The course trains you to measure KPIs and track campaign performance using GA4, Data Studio, and Tableau. With AI tools like PaveAI and Sisense, you can generate automated insights, detect anomalies, and use predictive analytics for smarter decision-making.

7. AI-Driven Marketing
Explore how AI is reshaping customer interaction through chatbots, predictive analytics, and smart segmentation. Platforms like Drift and HubSpot CRM support automation, while AI tools such as ChatGPT, Salesforce Einstein, and IBM Watson enable personalized messaging and advanced lead scoring.

8. Campaign Planning & ROI Tracking
Learn how to plan campaigns, manage budgets, and analyze returns across multiple channels. Google Ads and Facebook Ads Manager are core tools, while AI-based platforms like Pattern89 and Madgicx forecast performance, optimize creatives, and recommend budget shifts in real time.

Syllabus

Core Concepts of Digital Marketing
Digital vs. Traditional Marketing Approaches
Evolution of Consumer Behavior Online
Overview of Digital Channels and Platforms
Benefits and Scope of Digital Marketing

Domain, Hosting & Website Fundamentals
UI/UX Principles for Marketing Sites
CMS Platforms Overview (WordPress, Webflow)
Conversion-Focused Design
Technical SEO and Website Optimization

SEO Fundamentals and Algorithm Basics
On-Page SEO: Meta Tags, Content, Structure
Off-Page SEO: Backlinks, Social Authority
Local SEO & Mobile SEO Best Practices
SEO Tools: Google Search Console, Ahrefs, SEMrush

Google Ads: Search, Display, and Video Campaigns
Bing Ads & Alternative Paid Platforms
Keyword Strategy and Match Types
Ad Copywriting and Creative Testing
CPC, CPA, ROAS Metrics and Campaign Optimization

Platforms: Facebook, Instagram, LinkedIn, Twitter
Social Content Planning and Publishing
Paid Campaign Setup (Meta Ads, LinkedIn Ads)
Influencer Collaborations and Brand Outreach
Social Analytics, Pixel Tracking, and ROI

Email Marketing Funnel and Lifecycle
Segmentation, Triggers, and Automation Sequences
Writing Emails That Convert
Tools: Mailchimp, Brevo (Sendinblue), ConvertKit
Metrics: Open Rate, CTR, Bounce, Deliverability

Building a Content Marketing Plan
Formats: Blogs, Infographics, Reels, Videos
SEO Content Strategy & Pillar Pages
Content Distribution: Organic & Paid Channels
Content Tools: HubSpot, Canva, BuzzSumo

Introduction to AI in Digital Campaigns
Tools for AI-Powered Content, Ad Copy, and Design
Machine Learning Models in Consumer Targeting
Predictive Analytics and Smart Segmentation
Chatbots, Automation, and Conversational AI

Marketing Analytics Basics and Terminology
Google Analytics 4: Setup and Reporting
Conversion Tracking and Attribution Models
Campaign Performance Dashboards
UTM Parameters, Funnels, and Goal Optimization

Understanding Consumer Behavior through Data
Excel for Marketing Data Handling
Insights from Social and Web Analytics
A/B Testing and CRO Fundamentals
Market Research and Competitor Analysis

Mobile Marketing Strategy and Targeting
SMS, In-App Ads, Push Notifications
Mobile Site Optimization & AMP
App Store Optimization (ASO)
Mobile User Behavior Analytics

Integrated Campaign Planning
Budgeting, KPIs, and ROI Tracking
Real Campaign Case Studies
Resume Building and Portfolio Preparation
Certifications: Google Ads, Meta, HubSpot
Internship and Placement Support

Frequently Asked Question

Course & Content

Taking a digital marketing course equips you with practical skills in SEO, social media, content marketing, and analytics that are in high demand. It helps you gain hands-on experience, industry-recognized certifications, and confidence to manage real campaigns. This boosts your career prospects and opens doors to roles in top companies.

There are generally no strict prerequisites for enrolling in a digital marketing course. Anyone with basic computer and internet skills can join, whether you are a student, working professional, or entrepreneur. Some advanced courses may recommend familiarity with marketing concepts or analytics tools, but beginners can also start and learn from scratch.

Skillfloor offers flexible batch options for its digital marketing course in India, including weekday, weekend, and fast-track batches to suit the schedules of students, working professionals, and entrepreneurs. Learners can choose the batch that best fits their availability while gaining hands-on training, practical projects, and industry-relevant skills to excel in digital marketing.

The Skillfloor Digital Marketing program is designed to be highly practical and hands-on. Each module covers a specific area of digital marketing and combines video tutorials, reading materials, and interactive exercises to ensure learners gain real-world skills and practical experience throughout the course.

The Skillfloor Digital Marketing course typically runs for 2 months of intensive training, followed by 1 month of hands-on internship. This structure ensures learners not only gain theoretical knowledge but also practical experience working on real projects, preparing them for industry-ready roles in digital marketing.

Course Fee & Payments

The Skillfloor Digital Marketing course in India is priced at INR 14,900, offering a comprehensive learning experience with hands-on training, practical projects, and industry-recognized certification. The course fee may vary slightly based on batch type or location, so for the most accurate details, learners can visit the Skillfloor website or contact the nearest training center to learn about current offers and flexible payment options.

Yes, Skillfloor periodically provides discounts and early-bird offers. To stay informed about the latest promotions, visit the Skillfloor website or subscribe to our newsletter for regular updates.

Skillfloor accepts multiple payment options, including credit and debit cards, bank transfers, UPI, and digital wallets. In some locations, cash payments may also be accepted for added convenience.

Yes! Skillfloor offers flexible installment options for the Digital Marketing Course in India, allowing learners to pay the course fee in convenient monthly installments. This makes upskilling affordable without compromising on quality. To know more about available plans, you can contact the Skillfloor support team directly.

Yes! The Digital Marketing Course fee at all Skillfloor locations in India is INR 14,900, offering an affordable and consistent learning experience. This ensures you get the same quality training, hands-on projects, and certification no matter which Skillfloor center you join.

You can contact the Skillfloor team for payment-related queries by email, phone, or live chat through the website. Our dedicated support staff will assist you with fee details, payment options, and any other course-related questions.

Location & Batches

To make learning accessible to everyone, Skillfloor offers its digital marketing course in India through both in-person and online training sessions. For in-person classes, we conduct sessions across major cities such as Bangalore, Chennai, Hyderabad, Pune, Coimbatore, and Ahmedabad, ensuring easy access at our centrally located training centers. Online sessions are also available, allowing learners from anywhere in India to gain the same hands-on, practical training and industry-relevant experience.

Digital marketing courses come in a variety of formats to suit different learning needs, including online programs, in-person classes, workshops, boot camps, and university degree programs. These options allow learners to choose the format that best fits their schedule, learning style, and career goals.

To provide a personalized learning experience, Skillfloor keeps its class sizes small. Each batch typically includes 10–12 students, ensuring ample interaction with the instructor and plenty of opportunities for individual guidance and feedback.

To locate the nearest Skillfloor training center, visit our website and enter your city or area in the search bar. The results will show all nearby centers along with their contact information and directions, making it easy to find the most convenient location.

Yes, Skillfloor offers both online and in-person digital marketing training. The course provides hands-on learning, practical projects, and industry-relevant guidance. This flexible approach allows learners to study at their own pace and convenience.

Yes! At Skillfloor, you can switch your batch if your schedule changes. Simply contact the Skillfloor support team, and they will assist you in adjusting your schedule so you can continue your learning without any interruptions.

General & Careers

A digital marketing course helps you develop a broad set of in-demand skills, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and analytics, along with a strong understanding of digital tools and campaign strategies.

A digital marketing course can boost your career by equipping you with practical, in-demand skills that are relevant across industries. It improves your job prospects, helps you transition into new roles, supports career growth, and opens opportunities to work with businesses, startups, or as a freelancer.

Skillfloor trainers are experienced industry professionals with strong expertise in their respective fields. They bring practical insights and real-world experience into the training, ensuring learners receive relevant, current, and job-focused knowledge

Skillfloor’s digital marketing course in India is designed to enhance your career prospects by equipping you with in-demand skills. Many of our alumni have gone on to secure jobs in top companies, and we provide career support, including job placement assistance and interview preparation, to help you succeed in the digital marketing industry.

Yes, Skillfloor offers internship opportunities as part of selected courses. These internships help learners gain hands-on experience, work on practical projects, and build industry-relevant skills that improve job readiness.

After completing a Skillfloor Digital Marketing course, entry-level professionals can expect an average salary of INR 3.5 lakh to INR 6 lakh per year. With experience and advanced skills, salaries can rise significantly, reaching INR 8 lakh to INR 12 lakh per year for managerial or specialized roles.