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Overview

The Digital Marketing Foundation course offered by Skillfloor is designed to provide participants with a comprehensive understanding of the core principles and strategies essential for success in the digital marketing environment. Covering a wide range of topics, the course begins with an exploration of the fundamental concepts of digital marketing, including the importance of understanding target audiences, consumer behaviour, and market trends. Participants will delve into various digital marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing, gaining insights into how each channel can be effectively utilized to reach and engage with potential customers.


Throughout the digital marketing course, participants will also learn how to develop and implement digital marketing campaigns tailored to specific business objectives, whether it's increasing brand awareness, driving website traffic, or generating leads and conversions. Practical exercises and case studies provide hands-on experience, allowing participants to apply their newfound knowledge in real-world scenarios. By the end of the course, participants will have acquired the foundational skills and strategies needed to navigate the dynamic and competitive environment of digital marketing, empowering them to create impactful campaigns and drive measurable results for their organizations or clients.


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₹10,000

₹4,900

Skill Level

Beginner

Internship

No

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

No

Expiry Period

Lifetime
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Course Highlights

  • Introduction to Digital Marketing: The course begins by laying the foundation of digital marketing, explaining what it is, how it differs from traditional marketing, and its significance in today's business landscape. Participants are introduced to the basic concepts and terminology.

  • Website Optimization: Learners are taught the importance of a well-structured website for digital marketing success. This includes lessons on website design, user experience (UX), search engine optimization (SEO), and how to make websites more engaging and searchable.

  • Content Marketing Fundamentals: This section focuses on how to create, distribute, and manage engaging content. It covers the strategies for identifying target audiences, content planning, and measuring the effectiveness of content marketing efforts.

  • Search Engine Optimization (SEO): Students dive into the techniques and tools necessary for improving website visibility in search engine results pages (SERPs). This includes keyword research, link building, and understanding Google's algorithms.

  • Pay-Per-Click (PPC) Advertising: The course covers the basics of PPC advertising campaigns, including how to use Google Ads and social media advertising platforms. It explains how to set up campaigns, budget effectively, and analyze campaign performance.

  • Social Media Marketing: This part explores the strategies for using social media platforms to market a business. It includes creating content for social media, engaging with the audience, and leveraging social media for brand awareness and lead generation.

  • Email Marketing: Participants learn how to use email marketing as an effective tool for communication with prospects and customers. The course covers building an email list, creating compelling emails, and analyzing email campaign success.

  • Analytics and Measurement: Here, the course introduces the basics of using analytics tools to track the performance of digital marketing campaigns. Students learn how to interpret data, make data-driven decisions, and measure the return on investment (ROI) of their digital marketing efforts.

  • Digital Marketing Strategy: This section focuses on how to develop a comprehensive digital marketing strategy, integrating all the tools and channels discussed in the course. It includes setting goals, choosing the right channels, budgeting, and performance measurement.

  • Emerging Trends and Technologies: The course concludes by looking ahead to the future of digital marketing. It discusses emerging trends, such as artificial intelligence (AI) and machine learning, and how they might impact digital marketing strategies.

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Certification

The Digital Marketing Foundation Certificate equips learners with core concepts in online marketing. Covering SEO, social media, and analytics, it provides a solid base for navigating the digital landscape. Ideal for beginners, this course demystifies key strategies, fostering a practical understanding of campaign planning and audience engagement. A valuable credential for those entering the dynamic field of digital marketing.

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Top 10 reasons

  1. Career Advancement: Soft skills are highly sought after by employers and can significantly boost your career prospects, making you a valuable asset in any industry.

  2. Effective Communication: Improve your ability to convey ideas clearly, listen actively, and build rapport with colleagues, clients, and superiors.

  3. Conflict Resolution: Learn techniques to resolve conflicts peacefully and constructively, fostering a harmonious work environment.

  4. Teamwork and Collaboration: Enhance your capacity to work effectively in teams, contribute positively to group dynamics, and lead or follow with ease.

  5. Leadership Development: Develop leadership qualities that inspire and motivate others, driving your potential for advancement into management positions.

  6. Adaptability: Build resilience and the ability to embrace change, ensuring you can thrive in dynamic work environments.

  7. Emotional Intelligence: Improve your understanding of emotions, both in yourself and others, leading to more empathetic and productive interactions.

  8. Problem-Solving: Develop critical thinking skills to identify and address challenges creatively, making you a valuable problem solver.

  9. Customer Service Excellence: Enhance your customer service skills to provide exceptional experiences, fostering customer loyalty and brand reputation.

  10. Personal Growth: Soft skills training can lead to personal growth, boosting confidence, self-awareness, and overall well-being, both inside and outside the workplace.

Syllabus

  • Overview of Digital Marketing

  • Evolution of Digital Marketing

  • Digital Marketing vs. Traditional Marketing
  • Key Digital Marketing Channels

  • Understanding the Digital Marketing Ecosystem

  • Career Opportunities in Digital Marketing

  • Basics of Web Development

  • Domain Registration and Hosting

  • Website Structure and Navigation

  • User Experience (UX) and User Interface (UI) Design

  • Website Content Strategy

  • Search Engine Optimization (SEO) Basics for Web Design

  • Analytics and Website Performance Monitoring Tools

  • Understanding Search Engines

  • Keyword Research and Planning

  • On-Page SEO Techniques

  • Off-Page SEO Techniques

  • Technical SEO

  • Local SEO

  • SEO Tools and Best Practices

  • Measuring SEO Success

  • Introduction to Content Marketing

  • Crafting a Content Marketing Strategy

  • Content Creation, Curation, and Promotion

  • Content Types: Blogging, Videos, Infographics, Ebooks, Webinars

  • Content SEO

  • Measuring Content Marketing Success

 

  • Overview of Social Media Platforms

  • Developing a Social Media Strategy

  • Content Planning for Social Media

  • Social Media Advertising

  • Building and Engaging a Social Media Community

  • Influencer Marketing

  • Metrics and Analytics for Social Media

  • Introduction to PPC

  • Google Ads: Search, Display, and Video

  • Campaign Setup and Structure

  • Keyword Research for PPC

  • Ad Copywriting and Creative

  • Landing Page Optimization

  • Bidding Strategies and Budget Management

  • Performance Measurement and Analytics

  • Basics of Email Marketing

  • Email Marketing Strategy

  • Creating Effective Email Campaigns

  • Email Automation

  • Segmentation and Personalization

  • Measuring Email Marketing Success

  • Introduction to Analytics

  • Setting Up Google Analytics

  • Understanding Metrics and Dimensions

  • Goal Setting and Conversion Tracking

  • Audience Analysis

  • Reporting and Dashboards

  • Introduction to Data Visualization

  • Creating a Digital Marketing Plan

  • Integrated Marketing Campaigns

  • Branding and Online Reputation Management

  • Performance Measurement and KPIs

  • Future Trends and Innovations in Digital Marketing

FAQ

Digital marketing refers to the strategic promotion of brands through various online channels to connect with potential customers. It encompasses a range of practices including search engine optimization (SEO), social media marketing, email marketing, and content marketing. By leveraging digital platforms, businesses can enhance visibility, engage audiences, and drive conversions. Effective digital marketing combines data analytics and creative content to tailor strategies that resonate with target demographics. This approach allows for real-time feedback and adjustments, making it a dynamic component of modern marketing strategies.

The Digital Marketing Foundation Course is designed for individuals eager to understand the basics of digital marketing, with no prerequisites required. It is ideal for beginners, small business owners, marketing professionals looking to update their skills, and students interested in pursuing a career in digital marketing. This course provides a comprehensive introduction to key digital marketing disciplines, offering insights into SEO, social media, content marketing, and more. Whether you're looking to enhance your professional portfolio or start a new career path, this course is accessible to anyone with a keen interest in digital marketing strategies.

The Digital Marketing Foundation Course is tailored for individuals with little to no prior experience in marketing. Therefore, there are no specific prerequisites to enroll. This course is suitable for anyone interested in gaining a foundational understanding of digital marketing strategies, including SEO, content marketing, social media, and email marketing. It is perfect for entrepreneurs, marketing newcomers, and those looking to shift careers into digital marketing. A basic familiarity with the internet and a desire to learn are all you need to begin your journey in digital marketing with this course.

Upon enrollment in this digital marketing foundation course, you'll have access to comprehensive course materials, including video lectures, reading materials, quizzes, assignments, and case studies.

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