Overview

The Certified SEO Expert course is designed to empower individuals with the knowledge and skills required to excel in the field of Search Engine Optimization (SEO). SEO is a fundamental component of digital marketing, and this course provides a deep dive into the strategies and techniques necessary to improve a website's visibility on search engines like Google. Participants will learn about on-page and off-page optimization, keyword research, content optimization, technical SEO, and the latest SEO trends and algorithms.

Throughout the course, students will gain hands-on experience by optimizing real websites, analyzing data, and implementing SEO best practices. Whether you're a beginner seeking to start a career in digital marketing or an experienced marketer looking to enhance your SEO expertise, this course equips you with the skills to drive organic traffic, improve search rankings, and achieve online marketing success.

 

$40000

Lectures

0

Skill level

NA

Internship

NA

Live project

NA

Certificate

NA

Live training

NA

Career assistance

NA

Expiry period

Lifetime

Course Highlights

Keyword research: Use tools like SEMrush and Google Keyword Planner to identify relevant keywords for content optimization and targeting.

On-page optimization: Optimize meta tags, headings, and content for improved search engine visibility and user experience.

Quality content creation: Develop high-quality, engaging content that provides value to the target audience and encourages backlinks.

Technical SEO: Ensure website structure, loading speed, and mobile-friendliness comply with search engine guidelines for better rankings.

Link building: Implement white-hat link-building strategies to enhance domain authority and improve search rankings.

User experience optimization: Enhance website usability and navigation to improve visitor engagement and reduce bounce rates.

Local SEO: Optimize for local search by creating Google My Business listings and generating local citations.

SEO analytics: Use tools like Google Analytics to track website performance and make data-driven decisions for SEO strategies.

Algorithm updates: Stay informed about search engine algorithm changes and adapt SEO strategies accordingly for sustained visibility.

Continuous learning: Remain updated with the latest SEO trends, techniques, and best practices to stay ahead in the field.

Certification

After you complete the course with Skillfloor, you will receive a certification from IIDMC (International Institute of Digital Marketing Certification) Certified SEO Expert certification, validating your expertise in SEO and making them highly sought after in the digital marketing industry. These certifications can help individuals gain a strong foundation in SEO and demonstrate their proficiency to potential employers or clients

 

test.jpg

Top 10 reasons

 Mastery of SEO Techniques: This program will empower you with the mastery of cutting-edge SEO techniques, equipping you to excel in optimizing websites for search engines.

Practical SEO Projects: Gain practical experience by working on real-world SEO projects, allowing you to apply your skills in real online scenarios.

Industry-Recognized Certification: Earn an industry-recognized SEO certification that validates your expertise and opens doors to promising career opportunities.

In-depth Knowledge of SEO Algorithms: Develop a deep understanding of SEO algorithms, enabling you to navigate and leverage search engine ranking factors effectively.

Expertise in On-Page and Off-Page Optimization: Acquire expertise in both on-page and off-page SEO optimization strategies to improve website visibility and rankings.

Ability to Drive Organic Website Traffic: Learn how to drive organic website traffic, a crucial skill for businesses and website owners seeking online success.

Understanding of Technical SEO: Gain insights into technical SEO practices, ensuring websites are optimized for search engines from a technical standpoint.

Insights into SEO Analytics and Reporting: Understand SEO analytics and reporting to measure the impact of your efforts and refine your strategies for better results.

Networking with SEO Professionals: Connect with fellow SEO professionals and experts, expanding your network and staying informed about industry trends.

Lucrative Career Opportunities in Digital Marketing: Explore lucrative career opportunities in the digital marketing field, where skilled SEO professionals are in high demand to drive online success.

 

Curriculum

 Understanding the basics of SEO
 Keyword research and analysis
 Onpage optimization techniques

 Understanding crawlability and indexability of websites
 Site architecture and URL structure
 Schema markup and structured data
 Mobile optimization

 Developing a link building strategy
 Understanding link quality and link signals
 Guest blogging and other link building techniques

 Local ranking factors
 Google My Business optimization
 Local citation building

 Content marketing strategy
 Keyword optimization of website content
 Content optimization techniques

 Google Analytics
 Search Console
 Advanced SEO metrics and KPIs

 Advanced keyword research techniques
 Rich snippets and featured snippets
 Voice search optimization

 Comprehensive SEO audits
 Reporting techniques and tools
 Performance tracking and analysis

 Popular SEO tools and their uses
 Resources for staying uptodate with SEO trends and changes

 Ethical considerations in SEO practices
 Maintaining professionalism in client communication
 SEO best practices for collaboration within a team.

Course about description

 Understanding the basics of SEO
 Keyword research and analysis
 Onpage optimization techniques

 Understanding crawlability and indexability of websites
 Site architecture and URL structure
 Schema markup and structured data
 Mobile optimization

 Developing a link building strategy
 Understanding link quality and link signals
 Guest blogging and other link building techniques

 Local ranking factors
 Google My Business optimization
 Local citation building

 Content marketing strategy
 Keyword optimization of website content
 Content optimization techniques

 Google Analytics
 Search Console
 Advanced SEO metrics and KPIs

 Advanced keyword research techniques
 Rich snippets and featured snippets
 Voice search optimization

 Comprehensive SEO audits
 Reporting techniques and tools
 Performance tracking and analysis

 Popular SEO tools and their uses
 Resources for staying uptodate with SEO trends and changes

 Ethical considerations in SEO practices
 Maintaining professionalism in client communication
 SEO best practices for collaboration within a team.

Related courses

Recent posts