Best Career: Digital marketing skills are in high demand across various industries with lucrative career opportunities.
Practical Knowledge and Hands-On Experience: This course is taught by digital marketing experts with industry experience and includes 5 real-time projects executive with mentorship.
Paid Internship: Course includes 3-month paid internship with a leading digital marketing agency that not only enhances your practical skills but also elevates your profile.
Our Certified Digital Marketing Professional course equips you with the skills and knowledge essential for thriving in the dynamic world of digital marketing. Whether you're a seasoned marketer or a beginner, this comprehensive program covers every aspect of the digital landscape.You'll delve into core topics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content strategy, and analytics.
Through hands-on projects and real-world case studies, you'll master the tools and techniques needed to plan, execute, and measure effective digital marketing campaigns.Led by industry experts, this course offers practical insights and the latest trends to stay ahead in the digital marketing game. Upon completion, you'll be armed with a globally recognized certification, ready to excel in the competitive digital marketing field and drive results for your organization or clients. Join us today to unlock a world of opportunities in the digital realm.
Digital Marketing Fundamentals: Explore the evolution and significance of digital marketing in the modern business landscape.
In-Depth Channel Insights: Dive deep into various digital marketing channels, including SEO, social media, email marketing, and PPC advertising.
Website Mastery: Learn web design principles, responsive design, HTML, CSS, and WordPress basics for creating user-friendly websites.
Content Marketing Expertise: Develop a content marketing strategy, create compelling content, and optimize it for different platforms.
Social Media Strategy: Build a comprehensive social media content strategy, master paid advertising, and analyze performance metrics.
Email Marketing Mastery:Discover the power of email marketing, segment email lists, and automate email campaigns for better engagement.
PPC Advertising Proficiency:Understand PPC advertising platforms, conduct keyword research, and optimize campaigns for success.
Certification Exam Preparation:Prepare for Google Ads certification and other industry-recognized certifications with in-depth exam-focused sessions.
Real-World Application: Apply your knowledge to real-world scenarios and case studies, gaining practical experience.
Mock Exams and Revision:Hone your skills with mock exams and comprehensive revision to ensure exam success.
After you complete the course with The Skillfloor, you will receive a certification from IIDMC (International Institute of Digital Marketing Certification) recognized globally. This certification validates your expertise in digital marketing, showcasing your proficiency in SEO, PPC, social media marketing, email marketing, and more. It serves as a powerful credential to enhance your career prospects, whether you're looking to land a new job, advance within your current organization, or excel as a freelance digital marketer. Our certification demonstrates your commitment to staying at the forefront of the industry, opening doors to exciting opportunities and empowering you to drive success in the digital world.
Comprehensive Skill Development: The Certified Digital Marketing Professional course offers a comprehensive curriculum that covers all aspects of digital marketing, ensuring you gain a well-rounded skill set.
Industry-Relevant Knowledge: Stay up-to-date with the latest industry trends and best practices in digital marketing, equipping you with knowledge that is directly applicable to real-world scenarios.
Boost Your Career: Whether you're just starting or looking to advance your career, this certification is a valuable addition to your resume, making you more attractive to employers.
Practical Experience: Gain hands-on experience through practical exercises, case studies, and projects, allowing you to apply what you've learned in a practical context.
In-Demand Certification: The course prepares you for industry-recognized certifications like Google Ads, IIDMC, and NASSCOM, enhancing your credibility in the job market.
Personalized Learning: Access to experienced instructors and personalized feedback ensures you receive the support needed to succeed in your digital marketing journey.
Networking Opportunities: Connect with fellow learners and industry professionals, expanding your network and opening doors to potential collaborations and job opportunities.
Flexible Learning: Enjoy the flexibility of online learning, allowing you to study at your own pace and fit your studies around your existing commitments.
ROI-Driven Marketing: Learn how to create and manage digital marketing campaigns that deliver a strong return on investment, a valuable skill for any marketer.
Future-Proof Your Career: With the digital landscape constantly evolving, this course equips you with skills and knowledge that will remain relevant and in demand for years to come, future-proofing your career in marketing.
Understanding the Digital Landscape:
Introduction to digital marketing and its modern business significance.
Historical context and evolution of digital marketing.
Key digital marketing channels: Search Engines, social media, Email, Content, and more.
Digital marketing vs. traditional marketing: Pros and Cons.
Digital Marketing Channels:
In-depth exploration of digital marketing channels.
Overview of Search Engine Marketing (SEM), Social Media Marketing (SMM), Content marketing, Email Marketing, and Affiliate Marketing.
Case studies of successful digital marketing campaigns in various industries.
The Customer's Digital Journey:
Understanding the customer's online journey from awareness to conversion.
The role of digital touchpoints in the customer's decision-making process.
Customer personas and user behaviour analysis.
Setting Digital Marketing Goals:
Importance of setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.
Aligning digital marketing goals with business objectives.Tracking and measuring the success of digital marketing efforts
Introduction to Website Design and Development:
Understanding the importance of user-friendly websites.
Basics of web design and development.
Key elements of an effective website.
Responsive Web Design and HTML:
The significance of responsive web design.
Principles of responsive design.
Introduction to HTML for web content.
CSS and WordPress Basics
Styling web pages using CSS.
Introduction to WordPress as a CMS.
Setting up a basic WordPress website.
Website Performance and Security:
Factors affecting website performance.Techniques for optimizing website loading times.
Basics of website security and data protection.
SEO Intro and Keyword Research:
Key SEO concepts: On-Page vs. Off-Page SEO.
Historical overview of SEO and its evolution.
Importance of keywords in SEO.
Conducting keyword research using tools like Google Keyword Planner.
Analysing keyword competitiveness and search intent.
Building a list of targeted keywords.
Optimizing website content for SEO.
Elements of on-page SEO: Title tags, meta descriptions, headers, and URL structure.
Best practices for creating SEO-friendly content.
SEO plugins for WordPress.
Off-Page SEO and Link Building:
The significance of off-page SEO in search rankings.
Techniques for ethical link building.
Guest posting, backlinks, and social signals.
Monitoring backlink quality and disavowing harmful links
SEO Audit and Reporting:
Performing an SEO audit of a website.
Identifying and fixing common SEO issues.
Tools for SEO analysis and reporting.
Creating SEO reports for clients or stakeholders.
Introduction to Content Marketing:
Understanding the importance of content marketing in digital strategy.
Key content marketing concepts: Content types, goals, and audience targeting.
Exploring successful content marketing case studies.
Introduction to Social Media Marketing:
Understanding the role of social media in digital marketing.
Overview of popular social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
Identifying target audiences on social media.
Introduction to Email Marketing:
Understanding the role of email marketing in digital marketing strategies.
Historical overview of email marketing.
Benefits and challenges of email marketing.
Introduction to PPC Advertising:
Understanding PPC advertising and its role in digital marketing.
Key platforms for PPC: Google Ads, Facebook Ads, and more.
The auction model and how PPC ads are displayed.
Recap of Key Concepts:
Review of fundamental digital marketing concepts covered in previous weeks.
Revisiting important terminology and principles.
Identifying areas where students may need additional clarification.
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The online training platform offered by Skillfloor was user-friendly and convenient
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