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The Certified Social Media Marketing Associate course by SkillFloor offers a solid foundation in the field of social media marketing. Through a series of modules, participants explore essential concepts, strategies, and tools for using social media platforms effectively to achieve business goals. The course covers various aspects, including social media strategy development, content creation and curation, community management, analytics, and advertising techniques across major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. 

Throughout the program, participants engage in hands-on activities, case studies, and real-world simulations to apply theoretical concepts and develop practical skills. The course emphasizes the importance of staying informed about industry trends and best practices, enabling participants to adapt their strategies to meet the changing needs of digital marketing. Upon completion of the  Social Media Marketing course, participants emerge with a solid understanding of social media marketing principles, proficient in utilizing various tools and techniques, and equipped with a certification that validates their expertise in the field, positioning them for success in the competitive realm of digital marketing.




Skill Level




Live Project




Live Training


Career Assistance


Expiry Period

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Course Highlights

  • Social Media Platforms Overview: An introduction to various social media platforms, explaining their unique characteristics and user demographics.

  • Content Creation: Techniques for creating engaging and relevant content tailored to different social media channels.

  • Branding and Strategy Development: Guidance on developing a cohesive social media strategy that aligns with brand identity and marketing goals.

  • Analytics and Measurement: Instruction on using analytics tools to track performance, analyze metrics, and measure campaign success.

  • Engagement Strategies: Strategies to boost interaction and engagement with followers, including tips on timing and frequency of posts.

  • Advertising Fundamentals: Basics of social media advertising, including setting up ad campaigns, targeting, and budgeting.

  • SEO Integration: Insights on how social media impacts search engine optimization (SEO) and ways to optimize content for better visibility.

  • Crisis Management: Preparing for and managing potential social media crises, including strategies for response and communication.

  • Legal Considerations: Overview of legal considerations, including copyright, privacy laws, and terms of service for different platforms.

  • Certification Preparation: Focus on preparing for the certification exam with practice tests, study materials, and tips for success.



The Certified Social Media Marketing Associate certificate equips professionals with fundamental skills for navigating the dynamic landscape of social media. This program covers essential topics, including content creation, analytics, and audience engagement. Ideal for aspiring marketers, it validates expertise in crafting effective social media strategies. Boost your career with this recognized certification, demonstrating proficiency in the core principles of social media marketing.

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Top 10 reasons

  1. Career Growth: Advance your digital marketing career by becoming certified as a social media marketing associate and acquiring the skills necessary to successfully use social media platforms to drive business growth.

  2. Relevance to Industry: Fulfill the growing need for social media marketing experts as companies place a higher priority on brand visibility and social interaction.

  3. Get strategic insights: social media strategies and methods that can help you efficiently reach and interact with target audiences, increasing consumer engagement and brand exposure.

  4. Platform Expertise: Gain expertise in using and administering social media sites including Facebook, Instagram, Twitter, LinkedIn, and TikTok in order to interact with a variety of audiences.

  5. Material Creation: Develop your ability to produce interesting and viral material for social media platforms by using multimedia formats including pictures, videos, and narratives to draw viewers in.

  6. Community: Learn community management strategies to create deep connections, increase brand loyalty, and effectively manage your online reputation.

  7. Advertising Strategies: To develop and optimize focused ad campaigns that increase traffic, leads, and conversions, and have a solid understanding of social media advertising best practices and concepts.

  8. Analytics and Measurement: Develop your ability to examine social media KPIs and metrics in order to monitor results, calculate return on investment, and hone tactics for ongoing development.

  9. Influencer marketing: Investigate influencer marketing tactics to work with important influencers and increase brand exposure, trust, and interaction.

  10. Crisis Communication: Develop the ability to properly handle social media crises and unfavourable comments in order to preserve your brand's reputation and followers' confidence.


  •  Overview of Social Media Marketing

  •  Evolution of Social Media in the Business World

  •  Understanding Social Media Platforms and Their Unique Features

  •  Building a Social Media Marketing Strategy


  •  Principles of Content Marketing

  •  Crafting Engaging and Relevant Content

  •  Content Curation Strategies

  •  Visual Content: Images, Videos, Infographics

  •  Storytelling in Social Media

  •  Facebook Marketing: Pages, Groups, Ads

  •  Instagram Marketing: Posts, Stories, IGTV, Reels

  •  Twitter Marketing: Tweets, Hashtags, Engagement

  •  LinkedIn Marketing: Professional Networking, Company Pages

  •  Emerging Platforms: TikTok, Pinterest, Snapchat

  •  Building and Managing Online Communities

  •  Engagement Strategies: Increasing Likes, Shares, and Comments

  •  Handling Negative Feedback and Online Reputation Management

  •  User-Generated Content and Its Importance

  •  Fundamentals of Social Media Advertising

  •  Designing Effective Ads: Copywriting and Visual Elements

  •  Targeting and Retargeting Techniques

  •  Budgeting and Bidding Strategies

  •  Measuring Ad Performance and ROI

  •  Introduction to Analytics Tools (e.g., Google Analytics, Facebook Insights)

  •  Setting and Measuring Key Performance Indicators (KPIs)

  •  Analyzing and Interpreting Data

  •  Creating Reports and Communicating Insights

  •  Developing a Comprehensive Social Media Strategy

  •  Campaign Planning and Execution

  •  Cross-Platform Social Media Campaigns

  •  Monitoring, Measuring, and Adjusting Campaigns


  •  Understanding Social Media Policies and Guidelines

  •  Privacy Concerns and Data Protection

  •  Navigating Legal Considerations in Social Media Marketing


Social media marketing refers to the use of social media platforms and websites to promote a product, service, or brand. It involves creating and sharing content on social media networks to achieve marketing and branding goals.

Yes, absolutely! Our social media marketing course is designed to cater to individuals with varying levels of expertise, including beginners who are eager to learn and excel in this field.

To become a social media marketer, gain knowledge of platforms and trends, develop content creation skills, and utilize social media management tools. Gain practical experience through internships or freelance projects, and stay updated with industry trends for continuous growth and success.

Our social media marketing course equips you with the skills and strategies needed to thrive in digital marketing. Whether you're looking to advance your career or elevate your business's online presence, this course empowers you to achieve tangible results.

Our social media marketing course offers a comprehensive curriculum, hands-on approach, personalised support, and real-world applications, setting us apart from others.

Skillfloor offers top-notch online social media marketing courses covering everything from platform strategies and content creation to audience targeting and analytics. With hands-on training and practical skills, they prepare you to thrive in digital marketing.

Social media marketing courses cover platform dynamics, content strategy, audience analysis, advertising techniques, analytics, and campaign optimization to equip students with practical skills for effective online marketing.

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