DIGITAL MARKETING COURSE IN BANGALORE

• The program includes all basic to advanced topics in digital marketing which is Search Engine Optimization, Pay Per Click, Social Media, Email Marketing, Content Marketing, and Analytics. We cover each module with live case studies and hands-on projects to get you job ready. Also

• we have as trainers professionals out of the industry which have worked on live campaigns for start ups, agencies and large scale brands. Thus you will get real world insights, proven strategies and practical tips which you won’t get in a classroom setting.

• You will have the chance to put your skills to work on live campaigns from running Google Ads and Facebook Ads to improving website’s’ search engine optimization. In a 1 month internship at a Bangalore based agency you will gain the kind of experience that employers look for.

• we at Skillfloor provide full career support which includes resume and LinkedIn profile make over, mock interview sessions and we also put you in touch with our hiring partners. Our placement team also puts a lot of effort in getting you in with digital agencies, start ups and large corporations in Bangalore.

• We also issue out multiple certifications to our students which include the Skillfloor Digital Marketing Certification, Google Ads, HubSpot and Analytics which in turn add to the value of your profile and improve your chances at getting that better job.

Skills and Tools You Will Learn

1. SEO Optimization with AI
 Learn keyword research, on-page, off-page, and technical SEO along with AEO and GEO strategies. Using AI such as SurferSEO, Clearscope, and SEMrush helps with content creation and automating SEO and algorithm optimization. You’ll learn techniques that combine foundational SEO with AI automation. 

2. Social Media Marketing & Management
Build and manage ORM on Facebook, Instagram, LinkedIn, Twitter, YouTube, and the entire Internet. Canva AI, Buffer, Hootsuite, and Predis.ai AI tools help with content creation, auto posting, and user interaction analysis. You’ll learn content strategy and brand reputation management.

3. Performance Marketing (PPC & Ads)
Use bidding, retargeting, and conversion tracking on Google Ads, Facebook Ads, and YouTube campaigns. AI tools like Copy.ai, Jasper, and ChatGPT write ad copies and optimize creative tests for higher ROI. You’ll learn ad optimization with Google Ads Manager, SpyFu, and Meta Ads. 

4. Creating Digital Marketing Strategies
 Design integrated multi-channel campaigns, social media calendars, and SEO roadmaps. AI tools like the SEMrush Marketing Planner, HubSpot AI, and ClickUp aid in streamlining workflows and automating competitor assessments. You’ll learn to create scalable digital strategies for both startups and enterprises.

5. Email Marketing Campaigns with AI
AI Enabled Email Campaigns. Plan out and roll out newsletters, run drip campaigns, and develop audience segmentation strategies. Tools like Mailchimp AI, HubSpot Email AI, and SmartWriter.ai which are AI powered they fine tune subject lines, send times, and personalization. You will see how to improve open rates and conversions with minimal manual input. 

6. Attracting & Engaging Customers
Attracting Engaging Customers. Use of SEO, social media, and email in the customer journey. AI tools like HubSpot, Salesforce Einstein, and Persado we use to personalization and improve target accuracy. You will also learn to develop customer funnels which in turn will drive engagement and loyalty.

7. Marketing Analytics & AI Insights
Track traffic, leads, and conversions using Google Analytics 4, Tag Manager, and Data Studio. AI tools like PaveAI, Power BI, and Tableau generate automated dashboards and predictive insights. You’ll learn to turn raw data into clear reports for better marketing decisions.

1. Master Industry Tools & AI Automation: Get hands-on training with leading digital marketing tools and AI automation platforms used by top companies in Bangalore to save time, boost productivity, and scale campaigns faster.

2. Digital Marketing Planning & Strategies: Learn how to build complete digital marketing strategies covering SEO, PPC, social media, and email – skills in high demand among Bangalore’s startups and IT companies.

3. Internship for Practical Experience: Work on live projects during your internship with real agencies in Bangalore, gaining practical exposure to campaigns that strengthen your portfolio and job prospects.

4. Website Optimization: Understand how to optimize your website for both humans and search engines, focusing on user experience, SEO rankings, and higher conversions.

5. Career Opportunities in Digital Marketing: Qualify for high-paying digital marketing jobs in Bangalore’s growing tech and business ecosystem, from campaign management to analytics-driven roles.

6. Multi-Channel Marketing: Learn to attract and engage customers across multiple channels – search engines, Google Ads, social media, and email marketing – tailored to Bangalore’s competitive digital market.

7. Boost Productivity with AI: Use AI tools for content creation, keyword research, ad optimization, and reporting to work smarter and deliver better results in Bangalore’s fast-paced digital marketing industry.

8. Marketing Analytics & Insights: Master the art of measuring campaign performance, analyzing marketing analytics, and presenting insights – skills that Bangalore employers value in digital marketers.

Bangalore Job Market Trends & Career Opportunities

Bangalore (India’s Silicon Valley) is packed with tech companies (Infosys, IBM, many startups) and e-commerce giants. This creates massive demand for digital marketers. India’s digital marketing industry is booming ($5.15 B in 2024, ~30% annual growth), and Bangalore leads this boom. For example, performance marketing job postings in Bangalore grew 30% in 2024 alone. This means plenty of openings for SEO/SEM specialists, social media managers, analytics experts, and more.

• Salary Growth: Freshers typically start at ₹3–5 LPA for roles like SEO or social media. With 2–5 years’ experience (even as a digital marketing specialist), salaries rise to ₹8–12 LPA or more. Senior managers earn ₹15–25 LPA.

• Hot Industries: E-commerce (Flipkart, Amazon), SaaS (Freshworks, Druva), EdTech (BYJU’s, Unacademy), FinTech (PhonePe, Razorpay) and every startup need skilled marketers.

• Career Path: Learning platforms (Google, HubSpot) and Bangalore’s startup culture make it easy to freelance or launch your own agency after training. Many of our alumni become consultants or digital entrepreneurs.

These trends mean your investment in learning now can quickly pay off. As Bangalore’s job market grows, certified digital marketing professionals have a clear edge.