What digital marketing courses are offered at Skillfloor Kanpur?

Skillfloor Kanpur provides a range of digital marketing courses to cover various aspects of the field. These include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Digital Analytics. Each course is designed to equip students with practical skills and theoretical knowledge.

What topics are covered in the SEO course at Skillfloor Kanpur?

The SEO course at Skillfloor Kanpur includes comprehensive topics such as keyword research, on-page SEO (meta tags, headers, and content optimization), off-page SEO (link building and outreach), technical SEO (site audits, mobile optimization), and SEO tools (Google Analytics, Google Search Console). The course aims to teach students how to improve website rankings and visibility effectively.

What does the PPC Advertising course entail?

The PPC Advertising course at Skillfloor Kanpur covers essential topics including campaign setup and management, ad copywriting, bid strategies, performance tracking, and optimization techniques. Students learn how to create and manage effective PPC campaigns on platforms such as Google Ads and social media to maximize ROI.

What will I learn in the Content Marketing course?

In the Content Marketing course, students learn about developing a content strategy, creating compelling content, content distribution channels, and measuring content effectiveness. The course covers various content formats, such as blog posts, infographics, and videos, and teaches how to align content with business goals and target audiences.

What topics are included in the Email Marketing course?

The Email Marketing course includes designing effective email campaigns, building and managing email lists, email automation, segmenting email audiences, and analyzing email performance metrics (such as open rates and click-through rates). Students also learn about compliance with email marketing regulations and best practices for crafting engaging email content.

What career opportunities can I pursue after completing the PPC training course?

Completing SkillFloor’s PPC training course can open up various career opportunities in the digital marketing field. Potential roles include: <ul> <li>PPC Specialist: Managing and optimizing PPC campaigns for businesses</li> <li>Digital Marketing Manager: Overseeing broader digital marketing strategies, including PPC</li> <li>SEM Analyst: Analyzing search engine marketing data and performance</li> <li>Advertising Manager: Developing and executing ad campaigns across various platforms</li> <li>Freelancer/Consultant: Offering PPC management services to clients</li> </ul>

Can SkillFloor help with job placement after completing the course?

SkillFloor provides career support to students, including job placement assistance. They may offer resources such as resume building, interview preparation, and job referrals. Additionally, SkillFloor’s network of industry contacts can help connect you with potential employers. While they do not guarantee job placement, their support aims to enhance your employability in the digital marketing sector.

Top Digital Marketing Course In Kanpur With Job Placement

Overview of Digital Marketing Course in Kanpur

Skillfloor offers top Digital Marketing Courses in Kanpur designed to help you learn all the important parts of online marketing. Whether you are just starting out or want to improve your skills, our Digital Marketing Training in Kanpur covers everything from the basics to advanced topics. You will learn SEO (Search Engine Optimization), including keyword research, on-page and off-page SEO, and local SEO techniques. The course also includes social media marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter, content creation strategies, pay-per-click (PPC) advertising with Google Ads, email marketing, and web analytics. Additionally, we provide specialized training in Marketing Analytics and AI for Marketing, teaching you how to use data and artificial intelligence tools to plan and improve campaigns. Recent studies show that digital marketing jobs in India are expected to grow by over 20% in the next five years, making it a smart career choice. Our SEO Training Institute in Kanpur ensures you get practical skills to increase website traffic and improve online visibility for businesses.

Skillfloor is known as a leading Digital Marketing Training Institute in Kanpur because of our expert instructors who bring real-world experience into the classroom. You will get hands-on training by working on live projects and case studies, which helps you understand how to apply your learning to actual business problems. We offer flexible class schedules, including evening and weekend batches, so you can learn without disrupting your daily routine. Upon completing the course, you receive a recognized certification and have access to placement assistance, giving you support to find the right job. Our courses are available in several locations throughout Kanpur, making it easy for you to attend. With Skillfloor’s Digital Marketing Course in Kanpur, you will gain not just theoretical knowledge but practical skills in digital marketing data analytics, AI applications for marketing, and campaign management. This comprehensive training prepares you to meet current industry demands and advance your career confidently in this fast-growing field.

digital marketing course with placement assitance

Certified SEO Professional

~~₹60,000~~

₹14,900

Next Batch Starts on 1st Sep'25 17 seats left

Course Duration

2

Internship

One-month Internship

Live Training

Yes

Career Assistance

Yes

Enrol Now

Check your Digital Marketing Eligibility

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Key Highlights of Our Digital Marketing Training in Kanpur

Valued Certification: Get a certificate that shows you have the right skills in digital marketing. Employers trust this certification when hiring new talent. It helps you stand out in the job market and boosts your career chances.
Build Connections: You will meet other students and marketing experts during the course. These new contacts can help you find job leads and learn more about the industry. Networking is a great way to grow your career.
Learn Analytics Tools: We teach you how to use tools like Google Analytics and other software. You’ll learn to check how your ads and websites are performing. This helps you make smart choices to improve your marketing results.
Mobile Marketing Skills: Most people use phones to browse, so mobile marketing is very important. You will learn how to make websites and ads that look good and work well on mobile devices. This helps you reach more customers easily.
E-commerce Growth: Learn how to make your online store attractive and easy to use. We show you ways to bring more visitors and turn them into buyers. You’ll understand how to use ads and promotions to increase sales.
Work with Influencers: Find out how to connect with popular online personalities and bloggers. Working with influencers can help your brand get more attention and trust. This is a powerful way to promote products.
Create Videos: Learn how to make simple but interesting videos for social media. Videos help explain your product and catch viewers’ attention quickly. This skill is useful for many marketing campaigns.
Stay Current: Digital marketing changes fast with new tools like voice search and AI. Our course teaches you the latest trends so you don’t fall behind. Knowing AI in marketing can give you an edge over others.
Hands-On Projects: You won’t just learn theory, you’ll work on real projects during the course. This practical experience builds your confidence and skills. It also looks great on your resume when applying for jobs.
Experienced Trainers: Our instructors have years of experience working in digital marketing and SEO. They share real-life tips and best practices to help you learn quickly. You get personal guidance to improve your skills.

Top 10 Reasons to Choose Digital Marketing Training in Kanpur

Lifetime Access: After finishing your Digital Marketing Course in Kanpur, you can access all the lessons anytime. This helps you keep learning even after the course ends. You’ll stay updated as new tools and ideas come out.
Grow Your Network: You will meet digital marketing experts and other students during your training. These connections can help you find job offers or business chances. Networking is key to building a successful career.
Flexible Classes: You can choose to attend online or in-person classes based on what fits your schedule. This makes it easy to learn even if you have a busy day job. You won’t have to miss important lessons.
Personal Help: Instructors will give you one-on-one support to answer your questions and guide your learning. This makes your study easier and faster. Personalized feedback helps you improve your skills.
Active Learning: Our classes include discussions, workshops, and group work to keep you engaged. This helps you understand digital marketing better and remember it longer. Learning by doing is more effective.
Updated Course Content: Skillfloor updates its Digital Marketing Courses in Kanpur regularly to include the latest trends and tools. You’ll learn about new things like AI Marketing and voice search. This keeps your skills current and valuable.
Experienced Trainers: Our trainers have many years of real experience in SEO, social media, and marketing. They share useful tips and stories from their work. Learning from experts helps you avoid common mistakes.
Hands-On Practice: You’ll work on real projects and case studies during the course to apply what you learn. This builds your confidence and shows employers you can do the job. Practical experience is very important in digital marketing.
Internship Support: A one-month internship lets you practice your skills in a real company. This gives you work experience and helps build your portfolio. Internships often lead to job offers.
Better Career Chances: You will get a certificate recognized by companies in Kanpur and beyond. Many Digital Marketing Courses in Kanpur with placement assistance help you find good jobs. This certificate proves you are ready for the digital marketing field.

Syllabus

Core Concepts of Digital Marketing
Digital vs. Traditional Marketing Approaches
Evolution of Consumer Behavior Online
Overview of Digital Channels and Platforms
Benefits and Scope of Digital Marketing

Domain, Hosting & Website Fundamentals
UI/UX Principles for Marketing Sites
CMS Platforms Overview (WordPress, Webflow)
Conversion-Focused Design
Technical SEO and Website Optimization

SEO Fundamentals and Algorithm Basics
On-Page SEO: Meta Tags, Content, Structure
Off-Page SEO: Backlinks, Social Authority
Local SEO & Mobile SEO Best Practices
SEO Tools: Google Search Console, Ahrefs, SEMrush

Google Ads: Search, Display, and Video Campaigns
Bing Ads & Alternative Paid Platforms
Keyword Strategy and Match Types
Ad Copywriting and Creative Testing
CPC, CPA, ROAS Metrics and Campaign Optimization

Platforms: Facebook, Instagram, LinkedIn, Twitter
Social Content Planning and Publishing
Paid Campaign Setup (Meta Ads, LinkedIn Ads)
Influencer Collaborations and Brand Outreach
Social Analytics, Pixel Tracking, and ROI

Email Marketing Funnel and Lifecycle
Segmentation, Triggers, and Automation Sequences
Writing Emails That Convert
Tools: Mailchimp, Brevo (Sendinblue), ConvertKit
Metrics: Open Rate, CTR, Bounce, Deliverability

Building a Content Marketing Plan
Formats: Blogs, Infographics, Reels, Videos
SEO Content Strategy & Pillar Pages
Content Distribution: Organic & Paid Channels
Content Tools: HubSpot, Canva, BuzzSumo

Introduction to AI in Digital Campaigns
Tools for AI-Powered Content, Ad Copy, and Design
Machine Learning Models in Consumer Targeting
Predictive Analytics and Smart Segmentation
Chatbots, Automation, and Conversational AI

Marketing Analytics Basics and Terminology
Google Analytics 4: Setup and Reporting
Conversion Tracking and Attribution Models
Campaign Performance Dashboards
UTM Parameters, Funnels, and Goal Optimization

Understanding Consumer Behavior through Data
Excel for Marketing Data Handling
Insights from Social and Web Analytics
A/B Testing and CRO Fundamentals
Market Research and Competitor Analysis

Mobile Marketing Strategy and Targeting
SMS, In-App Ads, Push Notifications
Mobile Site Optimization & AMP
App Store Optimization (ASO)
Mobile User Behavior Analytics

Integrated Campaign Planning
Budgeting, KPIs, and ROI Tracking
Real Campaign Case Studies
Resume Building and Portfolio Preparation
Certifications: Google Ads, Meta, HubSpot
Internship and Placement Support

FAQ’S of Digital Marketing in Kanpur

Course & Content

Skillfloor Kanpur provides a range of digital marketing courses to cover various aspects of the field. These include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Digital Analytics. Each course is designed to equip students with practical skills and theoretical knowledge.

The SEO course at Skillfloor Kanpur includes comprehensive topics such as keyword research, on-page SEO (meta tags, headers, and content optimization), off-page SEO (link building and outreach), technical SEO (site audits, mobile optimization), and SEO tools (Google Analytics, Google Search Console). The course aims to teach students how to improve website rankings and visibility effectively.

The PPC Advertising course at Skillfloor Kanpur covers essential topics including campaign setup and management, ad copywriting, bid strategies, performance tracking, and optimization techniques. Students learn how to create and manage effective PPC campaigns on platforms such as Google Ads and social media to maximize ROI.

In the Content Marketing course, students learn about developing a content strategy, creating compelling content, content distribution channels, and measuring content effectiveness. The course covers various content formats, such as blog posts, infographics, and videos, and teaches how to align content with business goals and target audiences.

The Email Marketing course includes designing effective email campaigns, building and managing email lists, email automation, segmenting email audiences, and analyzing email performance metrics (such as open rates and click-through rates). Students also learn about compliance with email marketing regulations and best practices for crafting engaging email content.

Course Fee & Payments

The fee for the Digital Marketing Course at Skillfloor Kanpur is ?9,900. This fee covers all course materials, access to digital tools, and the certification provided upon course completion.

Yes, Skillfloor Kanpur is offering 75% discount on their courses. an excellent opportunity to access top-quality training at a significantly reduced rate. Whether you’re looking to advance your skills in digital marketing, SEO, PPC, or other areas, this substantial discount allows you to invest in your education and career growth while saving considerably. Don’t miss out on this chance to elevate your expertise with Skillfloor Kanpur comprehensive courses at an unbeatable price.

Yes, Skillfloor Kanpur offers flexible payment options, including the possibility to pay course fees in installments. This allows students to spread the cost over several payments to better manage their finances. For details on installment plans and terms, contact the admissions office at Skillfloor Kanpur.

Skillfloor Kanpur accepts a variety of payment methods for course fees, including credit and debit cards, bank transfers, and online payment platforms. They may also accept cash payments at their office. For convenience, verify the accepted payment methods with the admissions office or through their website.

No, there are no additional costs beyond the course fee at Skillfloor Kanpur. The fee covers all aspects of the course, including learning materials, access to necessary digital tools, and certification upon completion. There are no hidden charges, ensuring a clear and straightforward pricing structure.

Location & Batches

At the Naveen Market location, Skillfloor Kanpur offers a variety of batch timings to accommodate different schedules. Options typically include morning, afternoon, and evening batches on weekdays, as well as weekend batches. For precise timings, it is best to contact the Naveen Market center directly or check their website.

New batches at Skillfloor Kanpur start on the 1st of every month. This consistent schedule provides a regular opportunity for you to enroll and begin your training in digital marketing and related fields.

At the Shivaji Nagar location of Skillfloor, batch sizes typically range from 15 to 20 participants. This moderate size ensures a more personalized learning experience, allowing for individual attention and interactive sessions while maintaining a collaborative environment.

Yes, SkillFloor offers online training options for their PPC course. This allows participants to attend the course from the comfort of their home or office, regardless of their location. The online format includes live virtual classes, interactive sessions, and access to course materials and resources. It provides flexibility for those who may not be able to attend in-person sessions.

Yes, SkillFloor provides flexibility for students who may need to switch batches if they miss a class. You can coordinate with the course coordinator to join another batch or make up the missed sessions. The goal is to ensure that you complete the course successfully and gain all the necessary skills.

General & Careers

The course content at SkillFloor is delivered through a blend of instructional methods, including live lectures, interactive workshops, and practical exercises. Participants engage in real-world projects and case studies to apply their learning. Both in-person and online formats are available, with sessions designed to be interactive and hands-on, ensuring a thorough understanding of PPC concepts.

Completing SkillFloor’s PPC training course can open up various career opportunities in the digital marketing field. Potential roles include:

PPC Specialist: Managing and optimizing PPC campaigns for businesses
Digital Marketing Manager: Overseeing broader digital marketing strategies, including PPC
SEM Analyst: Analyzing search engine marketing data and performance
Advertising Manager: Developing and executing ad campaigns across various platforms
Freelancer/Consultant: Offering PPC management services to clients

The certification from SkillFloor’s PPC training course serves as a validation of your expertise in PPC advertising. It enhances your resume, demonstrates your proficiency to potential employers, and can increase your chances of landing job opportunities or promotions. Certification also reflects your commitment to professional development and mastery of PPC strategies.

SkillFloor provides career support to students, including job placement assistance. They may offer resources such as resume building, interview preparation, and job referrals. Additionally, SkillFloor’s network of industry contacts can help connect you with potential employers. While they do not guarantee job placement, their support aims to enhance your employability in the digital marketing sector.

Yes, SkillFloor provides additional resources and support throughout the PPC training course. This includes access to course materials, industry tools, and templates. Participants also benefit from ongoing support from instructors, including feedback on assignments and guidance on practical applications. Access to a community or forum for peer interaction and additional learning resources may also be available.