What digital marketing courses are offered at Skillfloor Kanpur?

Skillfloor Kanpur provides a range of digital marketing courses to cover various aspects of the field. These include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Digital Analytics. Each course is designed to equip students with practical skills and theoretical knowledge.

What topics are covered in the SEO course at Skillfloor Kanpur?

The SEO course at Skillfloor Kanpur includes comprehensive topics such as keyword research, on-page SEO (meta tags, headers, and content optimization), off-page SEO (link building and outreach), technical SEO (site audits, mobile optimization), and SEO tools (Google Analytics, Google Search Console). The course aims to teach students how to improve website rankings and visibility effectively.

What does the PPC Advertising course entail?

The PPC Advertising course at Skillfloor Kanpur covers essential topics including campaign setup and management, ad copywriting, bid strategies, performance tracking, and optimization techniques. Students learn how to create and manage effective PPC campaigns on platforms such as Google Ads and social media to maximize ROI.

What will I learn in the Content Marketing course?

In the Content Marketing course, students learn about developing a content strategy, creating compelling content, content distribution channels, and measuring content effectiveness. The course covers various content formats, such as blog posts, infographics, and videos, and teaches how to align content with business goals and target audiences.

What topics are included in the Email Marketing course?

The Email Marketing course includes designing effective email campaigns, building and managing email lists, email automation, segmenting email audiences, and analyzing email performance metrics (such as open rates and click-through rates). Students also learn about compliance with email marketing regulations and best practices for crafting engaging email content.

What career opportunities can I pursue after completing the PPC training course?

Completing SkillFloor’s PPC training course can open up various career opportunities in the digital marketing field. Potential roles include: <ul> <li>PPC Specialist: Managing and optimizing PPC campaigns for businesses</li> <li>Digital Marketing Manager: Overseeing broader digital marketing strategies, including PPC</li> <li>SEM Analyst: Analyzing search engine marketing data and performance</li> <li>Advertising Manager: Developing and executing ad campaigns across various platforms</li> <li>Freelancer/Consultant: Offering PPC management services to clients</li> </ul>

Can SkillFloor help with job placement after completing the course?

SkillFloor provides career support to students, including job placement assistance. They may offer resources such as resume building, interview preparation, and job referrals. Additionally, SkillFloor’s network of industry contacts can help connect you with potential employers. While they do not guarantee job placement, their support aims to enhance your employability in the digital marketing sector.

Best Digital Marketing Training In Kanpur With Placement

Overview of Digital Marketing Course in Kanpur

Skillfloor offers Digital marketing courses in Kanpur, designed to help you master the essentials of online marketing. Whether you're a beginner starting a new career or a professional looking to enhance your skills, skillfloor courses provide comprehensive training specific to your needs. Skillfloor Digital marketing training in Kanpur covers a wide range of topics, ensuring you gain a strong understanding of the field. Key modules include an introduction to digital marketing, where you learn the basics and key strategies; search engine optimization (SEO), focusing on keyword research, on-page and off-page SEO; content marketing, to create engaging content that attracts and keeps your target audience; social media marketing, for promoting brands on platforms like Facebook, Instagram, LinkedIn, and Twitter; pay-per-click (PPC) advertising, to gain expertise in creating and managing paid campaigns on Google Ads and other PPC platforms; email marketing, to build and run successful email campaigns; web analytics, to track, analyze, and improve website data; and mobile marketing, exploring ways to reach customers on their mobile devices through apps and responsive websites.

Skillfloor stands out by offering expert instructors, hands-on training with live projects and case studies, flexible class timings including weekend and evening batches, and recognized certification upon completion. These features ensure you gain the skills and confidence to excel in the digital marketing landscape. Known for our comprehensive curriculum and expert instructors, Skillfloor is the leading provider of digital marketing courses in Kanpur. Skillfloor offers courses in various locations across the city, making it convenient for you to attend our classes at a place that suits you best.

~~₹60,000~~

₹14,900

Skill Level

Intermediate

Internship

One-month Internship

Live Project

2

Certificate

Yes

Live Training

Yes

Career Assistance

Yes

Expiry Period

1 Months

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Top 10 Reasons to Choose Digital Marketing Training in Kanpur

Lifetime Access: Continue to access course materials and updates throughout your career, ensuring you stay ahead in the ever-evolving digital marketing field.
Networking: Connect with industry experts and fellow students, expanding your professional network and opening doors to new opportunities.
Flexible Learning: Choose between online and offline classes, making it easier to fit digital marketing training into your busy schedule.
Personalized Support: Receive tailored guidance and feedback from instructors to help you maximize your learning and career potential.
Interactive Learning: Engage in dynamic sessions, workshops, and discussions that enhance your understanding and retention of digital marketing concepts.
Updated Curriculum: skillfloor digital marketing skillfloor courses in Kanpur are regularly refreshed to include the latest trends and tools, keeping you competitive in the industry.
Expert Instructors: Learn from seasoned professionals in the digital marketing field who offer valuable insights and real-world knowledge.
Practical Experience: Get hands-on training through live projects and case studies that prepare you for real-world challenges in digital marketing.
Internship Opportunities: Benefit from a one-month internship to apply your digital marketing skills in a real work environment and build your portfolio.
Career Growth: Boost your career prospects with a certification in digital marketing that is recognized by top employers in Kanpur and beyond.

Syllabus

- Overview of Digital Marketing Strategies
- Importance and Benefits of Online Marketing
- Evolution of Digital Marketing Techniques
- Digital Marketing vs. Traditional Marketing

- Understanding Websites and Domain Names
- Website Design Best Practices
- User Experience (UX) and User Interface (UI) Design
- Introduction to Content Management Systems (CMS)
- Website Optimization for Search Engines

- Introduction to SEO: Basics and Importance
- On-Page SEO Techniques: Meta Tags, Keywords, Content
- Off-Page SEO Techniques: Backlinks, Social Signals
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO and Mobile SEO Strategies

- Introduction to SEM and PPC Advertising
- Google Ads: Keyword Research, Campaign Setup
- Bing Ads Overview and Best Practices
- Ad Copywriting and A/B Testing
- Campaign Management and Optimization
- Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) Metrics

- Overview of Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating Social Media Marketing Strategies
- Social Media Content Creation and Scheduling
- Social Media Advertising: Facebook Ads, Instagram Ads
- Influencer Marketing and Brand Partnerships
- Social Media Analytics and Reporting

- Basics of Email Marketing and Automation
- Building and Segmenting an Email List
- Crafting Effective Email Campaigns: Subject Lines, Content, CTA
- Tools for Email Marketing: Mailchimp, SendinBlue
- Email Analytics: Open Rates, Click-Through Rates, Conversions

- Understanding Content Marketing Strategies
- Content Creation: Blogs, Videos, Infographics
- Content Distribution Channels: Social Media, Email, Blogs
- Developing a Content Strategy for SEO
- Tools for Content Marketing: BuzzSumo, HubSpot
- Measuring Content Performance and ROI

- Mobile Marketing Fundamentals and Best Practices
- Mobile Advertising: In-App Ads, SMS Marketing
- App Store Optimization (ASO)
- Mobile-Responsive Design and AMP (Accelerated Mobile Pages)
- Mobile Analytics and User Behavior Tracking

- Introduction to Web Analytics: Data Collection and Interpretation
- Google Analytics Setup: Goals, Events, and Conversions
- Social Media Analytics: Insights and Engagement Metrics
- Conversion Rate Optimization (CRO) Techniques
- Marketing Data Visualization: Dashboards, Reports

- Developing an Integrated Digital Marketing Plan
- Budget Allocation and ROI Calculation for Online Campaigns
- Multi-Channel Marketing Strategy: Combining SEO, SEM, SMM
- Case Studies: Successful Digital Marketing Campaigns
- Crisis Management and Online Reputation Management (ORM)

- Exploring Career Opportunities in Digital Marketing
- Building a Digital Marketing Portfolio: Projects, Case Studies
- Industry Certifications: Google Ads, HubSpot, Facebook Blueprint
- Internship and Job Placement Assistance
- Networking in the Digital Marketing Industry

- AI and Machine Learning in Digital Marketing
- Voice Search Optimization and Voice Assistants
- Blockchain Technology in Digital Advertising
- Chatbots and Conversational Marketing
- Future Trends: Virtual Reality (VR), Augmented Reality (AR), Programmatic Advertising

FAQ’S of Digital Marketing in Kanpur

Course & Content

Skillfloor Kanpur provides a range of digital marketing courses to cover various aspects of the field. These include Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Digital Analytics. Each course is designed to equip students with practical skills and theoretical knowledge.

The SEO course at Skillfloor Kanpur includes comprehensive topics such as keyword research, on-page SEO (meta tags, headers, and content optimization), off-page SEO (link building and outreach), technical SEO (site audits, mobile optimization), and SEO tools (Google Analytics, Google Search Console). The course aims to teach students how to improve website rankings and visibility effectively.

The PPC Advertising course at Skillfloor Kanpur covers essential topics including campaign setup and management, ad copywriting, bid strategies, performance tracking, and optimization techniques. Students learn how to create and manage effective PPC campaigns on platforms such as Google Ads and social media to maximize ROI.

In the Content Marketing course, students learn about developing a content strategy, creating compelling content, content distribution channels, and measuring content effectiveness. The course covers various content formats, such as blog posts, infographics, and videos, and teaches how to align content with business goals and target audiences.

The Email Marketing course includes designing effective email campaigns, building and managing email lists, email automation, segmenting email audiences, and analyzing email performance metrics (such as open rates and click-through rates). Students also learn about compliance with email marketing regulations and best practices for crafting engaging email content.

Course Fee & Payments

The fee for the Digital Marketing Course at Skillfloor Kanpur is ?9,900. This fee covers all course materials, access to digital tools, and the certification provided upon course completion.

Yes, Skillfloor Kanpur is offering 75% discount on their courses. an excellent opportunity to access top-quality training at a significantly reduced rate. Whether you’re looking to advance your skills in digital marketing, SEO, PPC, or other areas, this substantial discount allows you to invest in your education and career growth while saving considerably. Don’t miss out on this chance to elevate your expertise with Skillfloor Kanpur comprehensive courses at an unbeatable price.

Yes, Skillfloor Kanpur offers flexible payment options, including the possibility to pay course fees in installments. This allows students to spread the cost over several payments to better manage their finances. For details on installment plans and terms, contact the admissions office at Skillfloor Kanpur.

Skillfloor Kanpur accepts a variety of payment methods for course fees, including credit and debit cards, bank transfers, and online payment platforms. They may also accept cash payments at their office. For convenience, verify the accepted payment methods with the admissions office or through their website.

No, there are no additional costs beyond the course fee at Skillfloor Kanpur. The fee covers all aspects of the course, including learning materials, access to necessary digital tools, and certification upon completion. There are no hidden charges, ensuring a clear and straightforward pricing structure.

Location & Batches

At the Naveen Market location, Skillfloor Kanpur offers a variety of batch timings to accommodate different schedules. Options typically include morning, afternoon, and evening batches on weekdays, as well as weekend batches. For precise timings, it is best to contact the Naveen Market center directly or check their website.

New batches at Skillfloor Kanpur start on the 1st of every month. This consistent schedule provides a regular opportunity for you to enroll and begin your training in digital marketing and related fields.

At the Shivaji Nagar location of Skillfloor, batch sizes typically range from 15 to 20 participants. This moderate size ensures a more personalized learning experience, allowing for individual attention and interactive sessions while maintaining a collaborative environment.

Yes, SkillFloor offers online training options for their PPC course. This allows participants to attend the course from the comfort of their home or office, regardless of their location. The online format includes live virtual classes, interactive sessions, and access to course materials and resources. It provides flexibility for those who may not be able to attend in-person sessions.

Yes, SkillFloor provides flexibility for students who may need to switch batches if they miss a class. You can coordinate with the course coordinator to join another batch or make up the missed sessions. The goal is to ensure that you complete the course successfully and gain all the necessary skills.

General & Careers

The course content at SkillFloor is delivered through a blend of instructional methods, including live lectures, interactive workshops, and practical exercises. Participants engage in real-world projects and case studies to apply their learning. Both in-person and online formats are available, with sessions designed to be interactive and hands-on, ensuring a thorough understanding of PPC concepts.

Completing SkillFloor’s PPC training course can open up various career opportunities in the digital marketing field. Potential roles include:

PPC Specialist: Managing and optimizing PPC campaigns for businesses
Digital Marketing Manager: Overseeing broader digital marketing strategies, including PPC
SEM Analyst: Analyzing search engine marketing data and performance
Advertising Manager: Developing and executing ad campaigns across various platforms
Freelancer/Consultant: Offering PPC management services to clients

The certification from SkillFloor’s PPC training course serves as a validation of your expertise in PPC advertising. It enhances your resume, demonstrates your proficiency to potential employers, and can increase your chances of landing job opportunities or promotions. Certification also reflects your commitment to professional development and mastery of PPC strategies.

SkillFloor provides career support to students, including job placement assistance. They may offer resources such as resume building, interview preparation, and job referrals. Additionally, SkillFloor’s network of industry contacts can help connect you with potential employers. While they do not guarantee job placement, their support aims to enhance your employability in the digital marketing sector.

Yes, SkillFloor provides additional resources and support throughout the PPC training course. This includes access to course materials, industry tools, and templates. Participants also benefit from ongoing support from instructors, including feedback on assignments and guidance on practical applications. Access to a community or forum for peer interaction and additional learning resources may also be available.