Overview of Digital Marketing Course in Reading

Skillfloor offers top-notch digital marketing courses in Reading, designed to help you master online marketing techniques. Whether you're a beginner starting a new career or a professional looking to upgrade your skills, our courses provide comprehensive training tailored to your needs. Our digital marketing course in Reading covers a wide range of topics to ensure you get a solid understanding of the field. Key modules include an introduction to digital marketing, where you learn the basics and key strategies; search engine optimization (SEO), focusing on keyword research, on-page, and off-page SEO; content marketing, to create engaging content that attracts your target audience; social media marketing, for promoting brands on platforms like Facebook, Instagram, LinkedIn, and Twitter; pay-per-click (PPC) advertising, to gain expertise in managing paid campaigns on Google Ads and other PPC platforms; email marketing, to build and execute effective email campaigns; web analytics, to track and analyze website data to improve marketing efforts; and mobile marketing, exploring strategies to reach customers on their mobile devices through apps and responsive websites.

 

Skillfloor stands out with expert instructors, hands-on training through live projects and case studies, flexible class schedules including weekend and evening sessions, and recognized certification upon completion. These features ensure you gain the skills and confidence to succeed in digital marketing. Known for our detailed curriculum and experienced instructors, Skillfloor is a leading provider of digital marketing courses in Reading. 

digital marketing course with placement assitance
Certified SEO Professional

₹60,000

₹14,900

Next Batch Starts on 25th Aug'25 8 seats left

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

Check your Digital Marketing Eligibility

Academic Partners & International Accreditations

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Key Highlights of Our Digital Marketing Training in Reading

  • Practical Experience: Work on real projects to apply what you’ve learned and gain hands-on experience.

  • Skilled Instructors: Learn from experts who have extensive experience in digital marketing.

  • Certification: Receive a certificate after completing the course that highlights your skills to employers.

  • Networking: Connect with classmates and industry professionals to build valuable contacts.

  • Analytics Skills: Learn to use tools to track and improve the success of your online campaigns.

  • Mobile Marketing: Find out how to effectively reach customers on their phones with targeted ads and mobile-friendly sites.

  • E-commerce Tips: Get advice on how to make your online store more appealing and increase sales.

  • Influencer Partnerships: Learn how to work with popular influencers to promote your brand to a wider audience.

  • Video Skills: Develop the ability to create engaging videos that attract and hold your audience’s attention.

  • Latest Trends: Stay updated with the newest trends in digital marketing, like voice search and AI, to stay competitive.

Skillfloor Course Training Process
Skillfloor Course Training Process

Digital Marketing Certification in Reading

Completing the Digital Marketing Course in Reading and earning the IIDMC certification equips you with essential skills for the modern marketing environment. This certification is a testament to your proficiency in SEO, social media marketing, content strategy, and analytics. It demonstrates your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're looking to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

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Internship Certificate

internship certificate

Internships are a cornerstone of our course. Students gain real-world project experience that bridges classroom learning and on-the-job requirements. You’ll apply skills on live campaigns for local businesses or startups under expert guidance, which builds confidence and a professional portfolio. This hands-on training isn’t just theoretical – it makes you job-ready. In fact, SkillFloor’s graduates receive an Internship Experience Letter upon completion, which “proves your hands-on experience” and makes your resume stand out to employers. Such practical exposure increases employability: industry insights confirm that internships significantly boost job prospects and skill mastery. By the end of the course, you’ll have both the practical know-how and a certification-backed credential that demonstrates your applied experience to recruiters. As part of the program, you will receive an Internship Completion Certificate (sometimes called an internship experience letter). This document, provided by our training partners (e.g. EFLOT), formally attests to your hands-on training. It states that you successfully completed live projects and training under supervision.

Digital Marketing Tools Covered

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Top 10 Reasons to Choose Digital Marketing Training in Reading

  1. Personalized Help: Get individual feedback and support from instructors to ensure you get the most out of your studies.

  2. Flexible Options: Choose between online or in-person classes that fit your schedule, so you can learn at your own pace.

  3. Networking: Meet and connect with industry experts and other professionals to grow your network and find new opportunities.

  4. Ongoing Access: Keep using course materials and updates to continue learning and stay current in the fast-changing digital world.

  5. Hands-On Learning: Join workshops, discussions, and group activities to understand important ideas better.

  6. Experienced Teachers: Learn from professionals with real-world experience who offer practical advice and insights.

  7. Internship Experience: Apply what you’ve learned in a professional setting through an internship, building your portfolio.

  8. Up-to-date Lessons: Our course content is always updated with the latest trends and tools in digital marketing to keep you ahead.

  9. Practical Experience: Work on real projects and case studies to prepare for real-world challenges.

  10. Career Growth: Advance your career with a certification recognized by top employers, demonstrating your expertise in digital marketing.

Upcoming Digital Marketing Online Training

online

AI-Powered Digital Marketing Course

25-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 25, 2025

online

AI powered Social Media Marketing Course

01-Sep-2025 | 10:00 AM - 11:30 AM IST

₹60,000₹14,900

*valid till September 1, 2025

Schedule a Free Demo


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Why Choose SKILLFLOOR for Digital Marketing in Reading?

Why Course Training in Skillfloor

Most Advanced Digital Marketing Course in Reading, India

  • Additional assignments of over 100+ hours
  • Live Free Webinars
  • Resume and LinkedIn Review Sessions
  • Lifetime LMS Access
  • Job Placements in Digital Marketing Fields
  • Complimentary Courses
  • Unlimited Mock Interview and Quiz Session
  • Hands-on experience in a live project
  • Offline Hiring Events

Certified Digital Marketing Professional

Program Cost

₹70,000

₹29,900

Syllabus

  • Core Concepts of Digital Marketing
  • Digital vs. Traditional Marketing Approaches
  • Evolution of Consumer Behavior Online
  • Overview of Digital Channels and Platforms
  • Benefits and Scope of Digital Marketing

  • Domain, Hosting & Website Fundamentals
  • UI/UX Principles for Marketing Sites
  • CMS Platforms Overview (WordPress, Webflow)
  • Conversion-Focused Design
  • Technical SEO and Website Optimization

  • SEO Fundamentals and Algorithm Basics
  • On-Page SEO: Meta Tags, Content, Structure
  • Off-Page SEO: Backlinks, Social Authority
  • Local SEO & Mobile SEO Best Practices
  • SEO Tools: Google Search Console, Ahrefs, SEMrush

  • Google Ads: Search, Display, and Video Campaigns
  • Bing Ads & Alternative Paid Platforms
  • Keyword Strategy and Match Types
  • Ad Copywriting and Creative Testing
  • CPC, CPA, ROAS Metrics and Campaign Optimization

  • Platforms: Facebook, Instagram, LinkedIn, Twitter
  • Social Content Planning and Publishing
  • Paid Campaign Setup (Meta Ads, LinkedIn Ads)
  • Influencer Collaborations and Brand Outreach
  • Social Analytics, Pixel Tracking, and ROI

  • Email Marketing Funnel and Lifecycle
  • Segmentation, Triggers, and Automation Sequences
  • Writing Emails That Convert
  • Tools: Mailchimp, Brevo (Sendinblue), ConvertKit
  • Metrics: Open Rate, CTR, Bounce, Deliverability

  • Building a Content Marketing Plan
  • Formats: Blogs, Infographics, Reels, Videos
  • SEO Content Strategy & Pillar Pages
  • Content Distribution: Organic & Paid Channels
  • Content Tools: HubSpot, Canva, BuzzSumo

  • Introduction to AI in Digital Campaigns
  • Tools for AI-Powered Content, Ad Copy, and Design
  • Machine Learning Models in Consumer Targeting
  • Predictive Analytics and Smart Segmentation
  • Chatbots, Automation, and Conversational AI

  • Marketing Analytics Basics and Terminology
  • Google Analytics 4: Setup and Reporting
  • Conversion Tracking and Attribution Models
  • Campaign Performance Dashboards
  • UTM Parameters, Funnels, and Goal Optimization

  • Understanding Consumer Behavior through Data
  • Excel for Marketing Data Handling
  • Insights from Social and Web Analytics
  • A/B Testing and CRO Fundamentals
  • Market Research and Competitor Analysis

  • Mobile Marketing Strategy and Targeting
  • SMS, In-App Ads, Push Notifications
  • Mobile Site Optimization & AMP
  • App Store Optimization (ASO)
  • Mobile User Behavior Analytics

  • Integrated Campaign Planning
  • Budgeting, KPIs, and ROI Tracking
  • Real Campaign Case Studies
  • Resume Building and Portfolio Preparation
  • Certifications: Google Ads, Meta, HubSpot
  • Internship and Placement Support

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