Digital Marketing Training In Raleigh

Overview of Digital Marketing Course in Raleigh

Skillfloor offers top-quality digital marketing courses in Raleigh, designed to help you excel in online marketing. Whether you're new to digital marketing or looking to enhance your expertise, Skillfloor's training provides detailed instruction customized to your needs. Our courses cover a broad spectrum of topics to give you a thorough understanding of the field. Key modules include an introduction to digital marketing, covering the basics and essential strategies; search engine optimization (SEO), focusing on keyword research and both on-page and off-page SEO; content marketing, for creating engaging content that draws your target audience; social media marketing, to promote brands on platforms like Facebook, Instagram, LinkedIn, and Twitter; pay-per-click (PPC) advertising, where you’ll learn to create and manage paid campaigns on Google Ads and other platforms; email marketing, for crafting and executing effective email campaigns; web analytics, to track and analyze website data to boost marketing efforts; and mobile marketing, focusing on strategies to engage customers through mobile apps and responsive websites.

Skillfloor distinguishes itself with expert instructors, practical digital marketing training featuring live projects and case studies, flexible class schedules including weekends and evenings, and recognized certification upon completion. These attributes ensure you build the skills and confidence needed to thrive in the digital marketing arena. Known for our thorough curriculum and skilled instructors, Skillfloor is a leading provider of digital marketing courses in Raleigh. With classes offered at various locations around the city, it’s easy to find a course that fits your schedule.

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

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Key Highlights of Our Digital Marketing Training in Raleigh

Mobile Marketing: Learn how to reach customers with mobile-friendly websites and ads on their smartphones.
Creating Engaging Videos: Find out how to make interesting videos that grab your audience’s attention.
Expert Faculty: Get advice from experienced digital marketing professionals.
Certification: Receive a certificate when you finish the course to show potential employers your skills.
Boosting E-commerce Sales: Discover ways to make your online store more attractive and increase sales.
Understanding Analytics: Learn how to use tools to track and improve your online campaigns with data.
Hands-on Projects: Work on real projects to gain practical experience.
Networking Opportunities: Connect with other students and industry experts to expand your professional network.
Partnering with Influencers: Learn how to work with influencers to promote your brand effectively.
Keeping Up with Trends: Stay informed about the latest trends, like voice search and AI, to stay ahead in the field.

Digital Marketing Certification in Raleigh

Completing the Digital Marketing Course in Raleigh, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification demonstrates your proficiency in SEO, social media marketing, content strategy, and analytics. It highlights your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're aiming to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Top 10 Reasons to Choose Digital Marketing Training in Raleigh

Expert Faculty: Learn from seasoned professionals who offer real-world insights and guidance throughout the course.
Lifetime Access: Enjoy ongoing access to course materials and updates to keep your skills fresh.
Networking Opportunities: Connect with industry experts and other professionals to expand your career network.
Personalized Support: Get tailored feedback and assistance from instructors to maximize your learning.
Career Advancement: Obtain a certification recognized by top employers to boost your career prospects in digital marketing.
Hands-On Experience: Engage in practical projects and case studies to prepare for real-world challenges.
Flexible Learning: Select between online or in-person classes to suit your schedule and preferences.
Interactive Learning: Take part in workshops, group discussions, and hands-on activities to deepen your understanding of key topics.
Industry-Relevant Curriculum: Keep up with the latest digital marketing trends and tools through regularly updated course content.
Internship Opportunities: Gain valuable experience and build your portfolio through internship programs.

Syllabus

- Overview of Digital Marketing Strategies
- Importance and Benefits of Online Marketing
- Evolution of Digital Marketing Techniques
- Digital Marketing vs. Traditional Marketing

- Understanding Websites and Domain Names
- Website Design Best Practices
- User Experience (UX) and User Interface (UI) Design
- Introduction to Content Management Systems (CMS)
- Website Optimization for Search Engines

- Introduction to SEO: Basics and Importance
- On-Page SEO Techniques: Meta Tags, Keywords, Content
- Off-Page SEO Techniques: Backlinks, Social Signals
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO and Mobile SEO Strategies

- Introduction to SEM and PPC Advertising
- Google Ads: Keyword Research, Campaign Setup
- Bing Ads Overview and Best Practices
- Ad Copywriting and A/B Testing
- Campaign Management and Optimization
- Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) Metrics

- Overview of Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating Social Media Marketing Strategies
- Social Media Content Creation and Scheduling
- Social Media Advertising: Facebook Ads, Instagram Ads
- Influencer Marketing and Brand Partnerships
- Social Media Analytics and Reporting

- Basics of Email Marketing and Automation
- Building and Segmenting an Email List
- Crafting Effective Email Campaigns: Subject Lines, Content, CTA
- Tools for Email Marketing: Mailchimp, SendinBlue
- Email Analytics: Open Rates, Click-Through Rates, Conversions

- Understanding Content Marketing Strategies
- Content Creation: Blogs, Videos, Infographics
- Content Distribution Channels: Social Media, Email, Blogs
- Developing a Content Strategy for SEO
- Tools for Content Marketing: BuzzSumo, HubSpot
- Measuring Content Performance and ROI

- Mobile Marketing Fundamentals and Best Practices
- Mobile Advertising: In-App Ads, SMS Marketing
- App Store Optimization (ASO)
- Mobile-Responsive Design and AMP (Accelerated Mobile Pages)
- Mobile Analytics and User Behavior Tracking

- Introduction to Web Analytics: Data Collection and Interpretation
- Google Analytics Setup: Goals, Events, and Conversions
- Social Media Analytics: Insights and Engagement Metrics
- Conversion Rate Optimization (CRO) Techniques
- Marketing Data Visualization: Dashboards, Reports

- Developing an Integrated Digital Marketing Plan
- Budget Allocation and ROI Calculation for Online Campaigns
- Multi-Channel Marketing Strategy: Combining SEO, SEM, SMM
- Case Studies: Successful Digital Marketing Campaigns
- Crisis Management and Online Reputation Management (ORM)

- Exploring Career Opportunities in Digital Marketing
- Building a Digital Marketing Portfolio: Projects, Case Studies
- Industry Certifications: Google Ads, HubSpot, Facebook Blueprint
- Internship and Job Placement Assistance
- Networking in the Digital Marketing Industry

- AI and Machine Learning in Digital Marketing
- Voice Search Optimization and Voice Assistants
- Blockchain Technology in Digital Advertising
- Chatbots and Conversational Marketing
- Future Trends: Virtual Reality (VR), Augmented Reality (AR), Programmatic Advertising