Overview of Digital Marketing Course in Newcastle

Skillfloor provides digital marketing courses in Newcastle designed to teach you essential online marketing skills. Whether you’re a beginner starting a new career or a professional aiming to enhance your expertise, our training is crafted to meet your needs. Our comprehensive Digital Marketing Program covers a broad range of topics to ensure you gain a thorough understanding of digital marketing. The key modules include an introduction to digital marketing, search engine optimization (SEO), content marketing, social media marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter, pay-per-click (PPC) advertising, email marketing, web analytics, and mobile marketing. Each module is carefully designed to equip you with the knowledge and skills necessary for success in the ever-evolving field of digital marketing.

Skillfloor offers courses led by expert instructors and features hands-on training through live projects and case studies. Our classes are flexible, with options for weekend and evening sessions to fit various schedules. Upon completing the course, you will receive a recognized certification that enhances your confidence and skill set in digital marketing. With convenient locations across Newcastle, Skillfloor makes it easy for you to attend classes that fit your schedule. This setup allows you to learn at your own pace while gaining valuable real-world experience. Our goal is to provide you with the skills and credentials needed to excel in digital marketing and advance your career.

digital marketing course with placement assitance

Certified SEO Professional

~~₹60,000~~

₹14,900

Next Batch Starts on 30th Jun'25 11 seats left

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

Enrol Now

Check your Digital Marketing Eligibility

Take Eligibility Test

Key Highlights of Our Digital Marketing Training in Newcastle

Real Projects: Work on actual projects to use what you’ve learned and gain practical experience.
Experienced Teachers: Learn from professionals who have years of experience in digital marketing.
Certification: Get a recognized certificate after finishing the course to show employers your skills.
Networking: Meet and connect with classmates and industry experts to build useful professional relationships.
Analytics Tools: Learn how to use tools to track and improve the success of your online campaigns.
Mobile Marketing: Find out how to reach customers effectively on their mobile devices with targeted ads and mobile-friendly sites.
E-commerce Tips: Get advice on making your online store more attractive and increasing sales.
Influencer Partnerships: Learn how to work with popular influencers to promote your brand to a larger audience.
Video Creation: Gain skills to make engaging videos that grab your audience’s attention.
Stay Updated: Keep up with the latest trends in digital marketing, like voice search and AI, to stay ahead of your competitors.

Digital Marketing Certification in Newcastle

Completing the Digital Marketing Course in Newcastle, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification is a testament to your proficiency in SEO, social media marketing, content strategy, and analytics. It demonstrates your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're looking to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Internship Certificate

Internships are a cornerstone of our course. Students gain real-world project experience that bridges classroom learning and on-the-job requirements. You’ll apply skills on live campaigns for local businesses or startups under expert guidance, which builds confidence and a professional portfolio. This hands-on training isn’t just theoretical – it makes you job-ready. In fact, SkillFloor’s graduates receive an Internship Experience Letter upon completion, which “proves your hands-on experience” and makes your resume stand out to employers. Such practical exposure increases employability: industry insights confirm that internships significantly boost job prospects and skill mastery. By the end of the course, you’ll have both the practical know-how and a certification-backed credential that demonstrates your applied experience to recruiters. As part of the program, you will receive an Internship Completion Certificate (sometimes called an internship experience letter). This document, provided by our training partners (e.g. EFLOT), formally attests to your hands-on training. It states that you successfully completed live projects and training under supervision.

Top 10 Reasons to Choose Digital Marketing Training in Newcastle

Flexible Learning: Choose between online and in-person classes that fit your schedule, allowing you to learn at your own pace.
Networking: Connect with industry experts and other professionals to expand your network and discover new opportunities.
Interactive Sessions: Join workshops, discussions, and group activities to understand key concepts better.
Updated Curriculum: Our courses reflect the latest digital marketing trends and tools, helping you stay ahead in the industry.
Practical Training: Work on real projects and case studies to gain hands-on experience and prepare for real-world challenges.
Experienced Instructors: Learn from professionals with real-world experience, who provide practical advice and insights.
Lifetime Access: Keep access to course materials and updates, so you can continue learning and stay current in this fast-moving field.
Internship Opportunities: Apply your skills in a professional setting through an internship to build your portfolio.
Personalized Support: Get customized feedback and assistance from instructors to ensure you make the most of your learning experience.
Career Growth: Boost your career with a certification recognized by top employers, showcasing your expertise in digital marketing.

Syllabus

- Overview of Digital Marketing Strategies
- Importance and Benefits of Online Marketing
- Evolution of Digital Marketing Techniques
- Digital Marketing vs. Traditional Marketing

- Understanding Websites and Domain Names
- Website Design Best Practices
- User Experience (UX) and User Interface (UI) Design
- Introduction to Content Management Systems (CMS)
- Website Optimization for Search Engines

- Introduction to SEO: Basics and Importance
- On-Page SEO Techniques: Meta Tags, Keywords, Content
- Off-Page SEO Techniques: Backlinks, Social Signals
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO and Mobile SEO Strategies

- Introduction to SEM and PPC Advertising
- Google Ads: Keyword Research, Campaign Setup
- Bing Ads Overview and Best Practices
- Ad Copywriting and A/B Testing
- Campaign Management and Optimization
- Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) Metrics

- Overview of Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating Social Media Marketing Strategies
- Social Media Content Creation and Scheduling
- Social Media Advertising: Facebook Ads, Instagram Ads
- Influencer Marketing and Brand Partnerships
- Social Media Analytics and Reporting

- Basics of Email Marketing and Automation
- Building and Segmenting an Email List
- Crafting Effective Email Campaigns: Subject Lines, Content, CTA
- Tools for Email Marketing: Mailchimp, SendinBlue
- Email Analytics: Open Rates, Click-Through Rates, Conversions

- Understanding Content Marketing Strategies
- Content Creation: Blogs, Videos, Infographics
- Content Distribution Channels: Social Media, Email, Blogs
- Developing a Content Strategy for SEO
- Tools for Content Marketing: BuzzSumo, HubSpot
- Measuring Content Performance and ROI

- Mobile Marketing Fundamentals and Best Practices
- Mobile Advertising: In-App Ads, SMS Marketing
- App Store Optimization (ASO)
- Mobile-Responsive Design and AMP (Accelerated Mobile Pages)
- Mobile Analytics and User Behavior Tracking

- Introduction to Web Analytics: Data Collection and Interpretation
- Google Analytics Setup: Goals, Events, and Conversions
- Social Media Analytics: Insights and Engagement Metrics
- Conversion Rate Optimization (CRO) Techniques
- Marketing Data Visualization: Dashboards, Reports

- Developing an Integrated Digital Marketing Plan
- Budget Allocation and ROI Calculation for Online Campaigns
- Multi-Channel Marketing Strategy: Combining SEO, SEM, SMM
- Case Studies: Successful Digital Marketing Campaigns
- Crisis Management and Online Reputation Management (ORM)

- Exploring Career Opportunities in Digital Marketing
- Building a Digital Marketing Portfolio: Projects, Case Studies
- Industry Certifications: Google Ads, HubSpot, Facebook Blueprint
- Internship and Job Placement Assistance
- Networking in the Digital Marketing Industry

- AI and Machine Learning in Digital Marketing
- Voice Search Optimization and Voice Assistants
- Blockchain Technology in Digital Advertising
- Chatbots and Conversational Marketing
- Future Trends: Virtual Reality (VR), Augmented Reality (AR), Programmatic Advertising