Overview of Digital Marketing Course in New York City

Skillfloor offers top-quality digital marketing courses in New York City, designed to help you master online marketing. Whether you're new to the field or a professional looking to enhance your skills, Skillfloor's digital marketing training provides thorough instruction tailored to your needs. The course covers a wide range of topics to ensure you gain a comprehensive understanding of the field. Key modules include an introduction to digital marketing, where you learn the basics and key strategies; search engine optimization (SEO), focusing on keyword research and both on-page and off-page SEO; content marketing, to create engaging content that attracts your target audience; social media marketing, for promoting brands on platforms like Facebook, Instagram, LinkedIn, and Twitter; pay-per-click (PPC) advertising, where you gain expertise in creating and managing paid campaigns on Google Ads and other PPC platforms; email marketing, to build and execute successful email campaigns; web analytics, to track and analyze website data to improve marketing efforts; and mobile marketing, focusing on strategies to reach customers on their mobile devices through apps and mobile-friendly websites.

 

Skillfloor stands out by offering expert instructors, hands-on digital marketing training with live projects and case studies, flexible class timings including weekend and evening options, and recognized certification upon completion. These features ensure you develop the skills and confidence needed to excel in the digital marketing world. Known for our comprehensive curriculum and expert instructors, Skillfloor is a leading provider of digital marketing courses in New York City. Skillfloor offers courses at multiple locations around the city, making it convenient for you to find a class that fits your schedule.

digital marketing course with placement assitance
Certified SEO Professional

₹60,000

₹14,900

Next Batch Starts on 4th Aug'25 11 seats left

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

Check your Digital Marketing Eligibility

Academic Partners & International Accreditations

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Key Highlights of Our Digital Marketing Training in New York City

  • Mobile Marketing: Learn how to effectively reach customers with mobile-friendly websites and targeted ads on their phones.

  • Expert Faculty: Benefit from instructors with extensive experience in digital marketing.

  • Networking Opportunities: Connect with fellow students and industry professionals to build a strong network.

  • Keeping Up with Trends: Stay updated on the latest trends in digital marketing, such as voice search and AI, to stay ahead of competitors.

  • Certification: Earn a recognized certificate upon course completion to showcase your skills to potential employers.

  • Creating Engaging Videos: Discover techniques for creating videos that capture attention and generate interest in your products or services.

  • Understanding Analytics: Master tools for tracking and analyzing online campaign performance to continuously improve your marketing strategies.

  • Boosting E-commerce Sales: Get actionable advice on enhancing your online store’s appeal and increasing sales.

  • Hands-on Projects: Gain practical experience by working on real-life projects and applying what you’ve learned.

  • Partnering with Influencers: Learn how to collaborate with popular online personalities to promote your brand effectively.

Skillfloor Course Training Process
Skillfloor Course Training Process

Digital Marketing Certification in New York City

Completing the Digital Marketing Course in New York City, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification demonstrates your proficiency in SEO, social media marketing, content strategy, and analytics. It highlights your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're aiming to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Skillfloor-Certificate Skillfloor-Certificate

Internship Certificate

internship certificate

Internships are a cornerstone of our course. Students gain real-world project experience that bridges classroom learning and on-the-job requirements. You’ll apply skills on live campaigns for local businesses or startups under expert guidance, which builds confidence and a professional portfolio. This hands-on training isn’t just theoretical – it makes you job-ready. In fact, SkillFloor’s graduates receive an Internship Experience Letter upon completion, which “proves your hands-on experience” and makes your resume stand out to employers. Such practical exposure increases employability: industry insights confirm that internships significantly boost job prospects and skill mastery. By the end of the course, you’ll have both the practical know-how and a certification-backed credential that demonstrates your applied experience to recruiters. As part of the program, you will receive an Internship Completion Certificate (sometimes called an internship experience letter). This document, provided by our training partners (e.g. EFLOT), formally attests to your hands-on training. It states that you successfully completed live projects and training under supervision.

Digital Marketing Tools Covered

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Top 10 Reasons to Choose Digital Marketing Training in New York City

  1. Flexible Learning: Choose between online and in-person classes to fit your schedule and learning preferences.

  2. Personalized Support: Get one-on-one guidance and feedback from instructors to maximize your learning experience.

  3. Industry-Relevant Curriculum: Stay up-to-date with the latest digital marketing trends and tools through our regularly updated courses.

  4. Interactive Learning: Engage in workshops, group discussions, and interactive sessions to grasp key concepts more effectively.

  5. Networking Opportunities: Build connections with industry experts and other professionals to explore new career possibilities.

  6. Hands-On Experience: Gain practical experience through live projects and case studies to tackle real-world challenges.

  7. Career Advancement: Obtain a certification recognized by top employers, boosting your job prospects in the digital marketing field.

  8. Lifetime Access: Enjoy lifetime access to course materials and updates, allowing you to keep learning and staying current.

  9. Internship Opportunities: Apply your knowledge in an internship to build your portfolio and gain valuable professional experience.

  10. Expert Faculty: Learn from experienced industry professionals who will provide expert guidance throughout your course.

Upcoming Digital Marketing Online Training

online

Certified SEO professional

04-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 4, 2025

online

Social Media Marketing Course Online

11-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 11, 2025

online

Performance Marketing Course online

14-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 14, 2025

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Why Choose SKILLFLOOR for Digital Marketing in New York City?

Why Course Training in Skillfloor

Most Advanced Digital Marketing Course in New York City, India

  • Additional assignments of over 100+ hours
  • Live Free Webinars
  • Resume and LinkedIn Review Sessions
  • Lifetime LMS Access
  • Job Placements in Digital Marketing Fields
  • Complimentary Courses
  • Unlimited Mock Interview and Quiz Session
  • Hands-on experience in a live project
  • Offline Hiring Events

Certified Digital Marketing Professional

Program Cost

₹70,000

₹29,900

Syllabus

  • Core Concepts of Digital Marketing
  • Digital vs. Traditional Marketing Approaches
  • Evolution of Consumer Behavior Online
  • Overview of Digital Channels and Platforms
  • Benefits and Scope of Digital Marketing

  • Domain, Hosting & Website Fundamentals
  • UI/UX Principles for Marketing Sites
  • CMS Platforms Overview (WordPress, Webflow)
  • Conversion-Focused Design
  • Technical SEO and Website Optimization

  • SEO Fundamentals and Algorithm Basics
  • On-Page SEO: Meta Tags, Content, Structure
  • Off-Page SEO: Backlinks, Social Authority
  • Local SEO & Mobile SEO Best Practices
  • SEO Tools: Google Search Console, Ahrefs, SEMrush

  • Google Ads: Search, Display, and Video Campaigns
  • Bing Ads & Alternative Paid Platforms
  • Keyword Strategy and Match Types
  • Ad Copywriting and Creative Testing
  • CPC, CPA, ROAS Metrics and Campaign Optimization

  • Platforms: Facebook, Instagram, LinkedIn, Twitter
  • Social Content Planning and Publishing
  • Paid Campaign Setup (Meta Ads, LinkedIn Ads)
  • Influencer Collaborations and Brand Outreach
  • Social Analytics, Pixel Tracking, and ROI

  • Email Marketing Funnel and Lifecycle
  • Segmentation, Triggers, and Automation Sequences
  • Writing Emails That Convert
  • Tools: Mailchimp, Brevo (Sendinblue), ConvertKit
  • Metrics: Open Rate, CTR, Bounce, Deliverability

  • Building a Content Marketing Plan
  • Formats: Blogs, Infographics, Reels, Videos
  • SEO Content Strategy & Pillar Pages
  • Content Distribution: Organic & Paid Channels
  • Content Tools: HubSpot, Canva, BuzzSumo

  • Introduction to AI in Digital Campaigns
  • Tools for AI-Powered Content, Ad Copy, and Design
  • Machine Learning Models in Consumer Targeting
  • Predictive Analytics and Smart Segmentation
  • Chatbots, Automation, and Conversational AI

  • Marketing Analytics Basics and Terminology
  • Google Analytics 4: Setup and Reporting
  • Conversion Tracking and Attribution Models
  • Campaign Performance Dashboards
  • UTM Parameters, Funnels, and Goal Optimization

  • Understanding Consumer Behavior through Data
  • Excel for Marketing Data Handling
  • Insights from Social and Web Analytics
  • A/B Testing and CRO Fundamentals
  • Market Research and Competitor Analysis

  • Mobile Marketing Strategy and Targeting
  • SMS, In-App Ads, Push Notifications
  • Mobile Site Optimization & AMP
  • App Store Optimization (ASO)
  • Mobile User Behavior Analytics

  • Integrated Campaign Planning
  • Budgeting, KPIs, and ROI Tracking
  • Real Campaign Case Studies
  • Resume Building and Portfolio Preparation
  • Certifications: Google Ads, Meta, HubSpot
  • Internship and Placement Support

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