DIGITAL MARKETING TRAINING IN NEW YORK CITY

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Internship: Gain hands-on experience by working on real digital marketing projects through our internship program.

Skills Development: Enhance your abilities in SEO, SEM, social media marketing, content creation, and analytics to excel in the digital marketing industry.

Career Opportunities: Start your career with our courses, designed to provide you with the skills that employers are looking for.

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Overview of Digital Marketing Course in New York City

Skillfloor offers top-quality digital marketing courses in New York City, designed to help you master online marketing. Whether you're new to the field or a professional looking to enhance your skills, Skillfloor's digital marketing training provides thorough instruction tailored to your needs. The course covers a wide range of topics to ensure you gain a comprehensive understanding of the field. Key modules include an introduction to digital marketing, where you learn the basics and key strategies; search engine optimization (SEO), focusing on keyword research and both on-page and off-page SEO; content marketing, to create engaging content that attracts your target audience; social media marketing, for promoting brands on platforms like Facebook, Instagram, LinkedIn, and Twitter; pay-per-click (PPC) advertising, where you gain expertise in creating and managing paid campaigns on Google Ads and other PPC platforms; email marketing, to build and execute successful email campaigns; web analytics, to track and analyze website data to improve marketing efforts; and mobile marketing, focusing on strategies to reach customers on their mobile devices through apps and mobile-friendly websites.

Skillfloor stands out by offering expert instructors, hands-on digital marketing training with live projects and case studies, flexible class timings including weekend and evening options, and recognized certification upon completion. These features ensure you develop the skills and confidence needed to excel in the digital marketing world. Known for our comprehensive curriculum and expert instructors, Skillfloor is a leading provider of digital marketing courses in New York City. Skillfloor offers courses at multiple locations around the city, making it convenient for you to find a class that fits your schedule.

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

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Key Highlights of Our Digital Marketing Training in New York City

Mobile Marketing: Learn how to effectively reach customers with mobile-friendly websites and targeted ads on their phones.
Expert Faculty: Benefit from instructors with extensive experience in digital marketing.
Networking Opportunities: Connect with fellow students and industry professionals to build a strong network.
Keeping Up with Trends: Stay updated on the latest trends in digital marketing, such as voice search and AI, to stay ahead of competitors.
Certification: Earn a recognized certificate upon course completion to showcase your skills to potential employers.
Creating Engaging Videos: Discover techniques for creating videos that capture attention and generate interest in your products or services.
Understanding Analytics: Master tools for tracking and analyzing online campaign performance to continuously improve your marketing strategies.
Boosting E-commerce Sales: Get actionable advice on enhancing your online store’s appeal and increasing sales.
Hands-on Projects: Gain practical experience by working on real-life projects and applying what you’ve learned.
Partnering with Influencers: Learn how to collaborate with popular online personalities to promote your brand effectively.

Digital Marketing Certification in New York City

Completing the Digital Marketing Course in New York City, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification demonstrates your proficiency in SEO, social media marketing, content strategy, and analytics. It highlights your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're aiming to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Top 10 Reasons to Choose Digital Marketing Training in New York City

Flexible Learning: Choose between online and in-person classes to fit your schedule and learning preferences.
Personalized Support: Get one-on-one guidance and feedback from instructors to maximize your learning experience.
Industry-Relevant Curriculum: Stay up-to-date with the latest digital marketing trends and tools through our regularly updated courses.
Interactive Learning: Engage in workshops, group discussions, and interactive sessions to grasp key concepts more effectively.
Networking Opportunities: Build connections with industry experts and other professionals to explore new career possibilities.
Hands-On Experience: Gain practical experience through live projects and case studies to tackle real-world challenges.
Career Advancement: Obtain a certification recognized by top employers, boosting your job prospects in the digital marketing field.
Lifetime Access: Enjoy lifetime access to course materials and updates, allowing you to keep learning and staying current.
Internship Opportunities: Apply your knowledge in an internship to build your portfolio and gain valuable professional experience.
Expert Faculty: Learn from experienced industry professionals who will provide expert guidance throughout your course.

Syllabus

- Overview of Digital Marketing Strategies
- Importance and Benefits of Online Marketing
- Evolution of Digital Marketing Techniques
- Digital Marketing vs. Traditional Marketing

- Understanding Websites and Domain Names
- Website Design Best Practices
- User Experience (UX) and User Interface (UI) Design
- Introduction to Content Management Systems (CMS)
- Website Optimization for Search Engines

- Introduction to SEO: Basics and Importance
- On-Page SEO Techniques: Meta Tags, Keywords, Content
- Off-Page SEO Techniques: Backlinks, Social Signals
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO and Mobile SEO Strategies

- Introduction to SEM and PPC Advertising
- Google Ads: Keyword Research, Campaign Setup
- Bing Ads Overview and Best Practices
- Ad Copywriting and A/B Testing
- Campaign Management and Optimization
- Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) Metrics

- Overview of Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating Social Media Marketing Strategies
- Social Media Content Creation and Scheduling
- Social Media Advertising: Facebook Ads, Instagram Ads
- Influencer Marketing and Brand Partnerships
- Social Media Analytics and Reporting

- Basics of Email Marketing and Automation
- Building and Segmenting an Email List
- Crafting Effective Email Campaigns: Subject Lines, Content, CTA
- Tools for Email Marketing: Mailchimp, SendinBlue
- Email Analytics: Open Rates, Click-Through Rates, Conversions

- Understanding Content Marketing Strategies
- Content Creation: Blogs, Videos, Infographics
- Content Distribution Channels: Social Media, Email, Blogs
- Developing a Content Strategy for SEO
- Tools for Content Marketing: BuzzSumo, HubSpot
- Measuring Content Performance and ROI

- Mobile Marketing Fundamentals and Best Practices
- Mobile Advertising: In-App Ads, SMS Marketing
- App Store Optimization (ASO)
- Mobile-Responsive Design and AMP (Accelerated Mobile Pages)
- Mobile Analytics and User Behavior Tracking

- Introduction to Web Analytics: Data Collection and Interpretation
- Google Analytics Setup: Goals, Events, and Conversions
- Social Media Analytics: Insights and Engagement Metrics
- Conversion Rate Optimization (CRO) Techniques
- Marketing Data Visualization: Dashboards, Reports

- Developing an Integrated Digital Marketing Plan
- Budget Allocation and ROI Calculation for Online Campaigns
- Multi-Channel Marketing Strategy: Combining SEO, SEM, SMM
- Case Studies: Successful Digital Marketing Campaigns
- Crisis Management and Online Reputation Management (ORM)

- Exploring Career Opportunities in Digital Marketing
- Building a Digital Marketing Portfolio: Projects, Case Studies
- Industry Certifications: Google Ads, HubSpot, Facebook Blueprint
- Internship and Job Placement Assistance
- Networking in the Digital Marketing Industry

- AI and Machine Learning in Digital Marketing
- Voice Search Optimization and Voice Assistants
- Blockchain Technology in Digital Advertising
- Chatbots and Conversational Marketing
- Future Trends: Virtual Reality (VR), Augmented Reality (AR), Programmatic Advertising