Overview of Digital Marketing Course in Melbourne

Skillfloor provides top-notch digital marketing courses in Melbourne, crafted to help you thrive in the online marketing world. Whether you're just starting or aiming to sharpen your skills, our courses offer detailed instruction tailored to your needs. You’ll begin with the fundamentals of digital marketing and essential strategies, then advance to search engine optimization (SEO), including keyword research and both on-page and off-page techniques. Our program also covers content marketing, social media marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter, and pay-per-click (PPC) advertising with a focus on Google Ads and other platforms. Additionally, you'll learn about email marketing, web analytics for tracking and optimizing campaigns, and mobile marketing strategies to engage customers via apps and mobile-friendly sites.

 

Skillfloor is known for its experienced instructors, hands-on training with real projects and case studies, and flexible class schedules, including weekend and evening options. You’ll also earn a certification upon completion. These features ensure you gain the skills and confidence needed to excel in digital marketing. With a strong curriculum and expert faculty, Skillfloor is a top choice for digital marketing education in Melbourne, offering classes at various locations across the city to suit your schedule.

digital marketing course with placement assitance
Certified SEO Professional

₹60,000

₹14,900

Next Batch Starts on 4th Aug'25 11 seats left

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

Check your Digital Marketing Eligibility

Academic Partners & International Accreditations

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Key Highlights of Our Digital Marketing Training in Melbourne

  • Partnering with Influencers: Discover how to collaborate with popular online figures to promote your brand to their followers.

  • Hands-On Projects: Apply your knowledge through real-world projects to gain practical experience.

  • Understanding Analytics: Gain mastery over tools to track and measure the success of your online campaigns, enabling continuous improvement.

  • Expert Faculty: Learn from seasoned professionals with extensive experience in digital marketing.

  • Boosting E-Commerce Sales: Receive actionable tips to enhance your online store, attract more customers, and boost sales.

  • Mobile Marketing: Explore strategies to effectively reach customers through mobile-friendly websites and targeted ads on smartphones.

  • Creating Engaging Videos: Learn how to produce captivating videos that grab attention and generate excitement about your products or services.

  • Keeping Up with Trends: Stay updated on the latest digital marketing trends, such as voice search and AI, to keep your skills current.

  • Networking Opportunities: Connect with fellow students and industry experts to build and expand your professional network.

  • Certification: Earn a recognized certificate upon completion, showcasing your skills to potential employers.
Skillfloor Course Training Process
Skillfloor Course Training Process

Digital Marketing Certification in Melbourne

Completing the Digital Marketing Course in Melbourne, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification is a testament to your proficiency in SEO, social media marketing, content strategy, and analytics. It demonstrates your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're looking to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Skillfloor-Certificate Skillfloor-Certificate

Internship Certificate

internship certificate

Internships are a cornerstone of our course. Students gain real-world project experience that bridges classroom learning and on-the-job requirements. You’ll apply skills on live campaigns for local businesses or startups under expert guidance, which builds confidence and a professional portfolio. This hands-on training isn’t just theoretical – it makes you job-ready. In fact, SkillFloor’s graduates receive an Internship Experience Letter upon completion, which “proves your hands-on experience” and makes your resume stand out to employers. Such practical exposure increases employability: industry insights confirm that internships significantly boost job prospects and skill mastery. By the end of the course, you’ll have both the practical know-how and a certification-backed credential that demonstrates your applied experience to recruiters. As part of the program, you will receive an Internship Completion Certificate (sometimes called an internship experience letter). This document, provided by our training partners (e.g. EFLOT), formally attests to your hands-on training. It states that you successfully completed live projects and training under supervision.

Digital Marketing Tools Covered

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Top 10 Reasons to Choose Digital Marketing Training in Melbourne

  1. Lifetime Access: Enjoy ongoing access to course materials and updates to continue learning and stay current.

  2. Personalized Support: Receive customized guidance and feedback from instructors to enhance your learning journey.

  3. Career Advancement: Boost your job prospects with a certification recognized by top employers.

  4. Hands-On Experience: Gain practical experience by working on live projects and case studies, preparing you for real-world challenges.

  5. Networking Opportunities: Connect with industry experts and fellow students to expand your professional network and discover new career opportunities.

  6. Flexible Learning: Select from online or in-person classes to fit your schedule and learning preferences.

  7. Interactive Learning: Engage in workshops, group discussions, and hands-on sessions to better understand key concepts.

  8. Industry-Relevant Curriculum: Stay up-to-date with the latest digital marketing trends and tools through regularly updated course content.

  9. Internship Opportunities: Build your portfolio and gain practical experience through internships that apply your classroom knowledge in real-world settings.

  10. Expert Faculty: Learn from experienced professionals who bring real-world digital marketing expertise to the classroom.

Upcoming Digital Marketing Online Training

online

Certified SEO professional

04-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 4, 2025

online

Social Media Marketing Course Online

11-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 11, 2025

online

Performance Marketing Course online

14-Aug-2025 | 08:30 PM - 10:00 PM IST

₹60,000₹14,900

*valid till August 14, 2025

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Why Choose SKILLFLOOR for Digital Marketing in Melbourne?

Why Course Training in Skillfloor

Most Advanced Digital Marketing Course in Melbourne, India

  • Additional assignments of over 100+ hours
  • Live Free Webinars
  • Resume and LinkedIn Review Sessions
  • Lifetime LMS Access
  • Job Placements in Digital Marketing Fields
  • Complimentary Courses
  • Unlimited Mock Interview and Quiz Session
  • Hands-on experience in a live project
  • Offline Hiring Events

Certified Digital Marketing Professional

Program Cost

₹70,000

₹29,900

Syllabus

  • Core Concepts of Digital Marketing
  • Digital vs. Traditional Marketing Approaches
  • Evolution of Consumer Behavior Online
  • Overview of Digital Channels and Platforms
  • Benefits and Scope of Digital Marketing

  • Domain, Hosting & Website Fundamentals
  • UI/UX Principles for Marketing Sites
  • CMS Platforms Overview (WordPress, Webflow)
  • Conversion-Focused Design
  • Technical SEO and Website Optimization

  • SEO Fundamentals and Algorithm Basics
  • On-Page SEO: Meta Tags, Content, Structure
  • Off-Page SEO: Backlinks, Social Authority
  • Local SEO & Mobile SEO Best Practices
  • SEO Tools: Google Search Console, Ahrefs, SEMrush

  • Google Ads: Search, Display, and Video Campaigns
  • Bing Ads & Alternative Paid Platforms
  • Keyword Strategy and Match Types
  • Ad Copywriting and Creative Testing
  • CPC, CPA, ROAS Metrics and Campaign Optimization

  • Platforms: Facebook, Instagram, LinkedIn, Twitter
  • Social Content Planning and Publishing
  • Paid Campaign Setup (Meta Ads, LinkedIn Ads)
  • Influencer Collaborations and Brand Outreach
  • Social Analytics, Pixel Tracking, and ROI

  • Email Marketing Funnel and Lifecycle
  • Segmentation, Triggers, and Automation Sequences
  • Writing Emails That Convert
  • Tools: Mailchimp, Brevo (Sendinblue), ConvertKit
  • Metrics: Open Rate, CTR, Bounce, Deliverability

  • Building a Content Marketing Plan
  • Formats: Blogs, Infographics, Reels, Videos
  • SEO Content Strategy & Pillar Pages
  • Content Distribution: Organic & Paid Channels
  • Content Tools: HubSpot, Canva, BuzzSumo

  • Introduction to AI in Digital Campaigns
  • Tools for AI-Powered Content, Ad Copy, and Design
  • Machine Learning Models in Consumer Targeting
  • Predictive Analytics and Smart Segmentation
  • Chatbots, Automation, and Conversational AI

  • Marketing Analytics Basics and Terminology
  • Google Analytics 4: Setup and Reporting
  • Conversion Tracking and Attribution Models
  • Campaign Performance Dashboards
  • UTM Parameters, Funnels, and Goal Optimization

  • Understanding Consumer Behavior through Data
  • Excel for Marketing Data Handling
  • Insights from Social and Web Analytics
  • A/B Testing and CRO Fundamentals
  • Market Research and Competitor Analysis

  • Mobile Marketing Strategy and Targeting
  • SMS, In-App Ads, Push Notifications
  • Mobile Site Optimization & AMP
  • App Store Optimization (ASO)
  • Mobile User Behavior Analytics

  • Integrated Campaign Planning
  • Budgeting, KPIs, and ROI Tracking
  • Real Campaign Case Studies
  • Resume Building and Portfolio Preparation
  • Certifications: Google Ads, Meta, HubSpot
  • Internship and Placement Support

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