If you’re based in Kansas City and looking to start or enhance your career in digital marketing, there are a broad range of courses you can choose from to acquire knowledge and expertise in the field. Digital marketing is an essential aspect of many modern-day businesses as they utilise various electronic channels to promote their goods and services. It involves creating strategies for search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email campaigns, data analytics, and many other internet-based methods. Here is a guide to some of the best digital marketing courses available in Kansas City. 1. University of Missouri-Kansas City - Digital Marketing Bootcamp The Digital Marketing Bootcamp is offered by the University of Missouri-Kansas City’s (UMKC) Division of Continuing and Professional Education. The course is entirely online, self-paced, and lasts for five months. It provides students with hands-on, real-world experience by working on practical projects such as creating a digital marketing plan, researching keywords for SEO, and developing a PPC campaign. 2. Digital Marketing Certificate Program - Johnson County Community College The Digital Marketing Certificate Program at Johnson County Community College in Overland Park offers courses that cover the complete spectrum of the digital marketing landscape. The program can be completed in a year and features an assortment of courses such as Introduction to Digital Marketing, Social Media Marketing, Search Engine Optimization, and Google Analytics. 3. Grow with Google - Digital Skills for Everyday Tasks Grow with Google provides an entirely free course to teach all the practical digital skills that individuals need to succeed in today's digital age. The course is online, flexible, and available to anyone, anywhere, with no prerequisites. This hands-on digital marketing course covers the basics of online advertising, email marketing, and how to optimise a website for search engines. 4. General Assembly - Digital Marketing Course in Kansas City The General Assembly offers a part-time Digital Marketing Course in Kansas City that is ideal for those looking to gain a deeper understanding of digital marketing or start a career in the industry. The course is conducted by industry professionals and features a practical, hands-on approach. 5. Kansas University - Digital Marketing Fundamentals Kansas University offers a free online digital marketing fundamentals course that introduces students to the key concepts and ideas essential for grasping digital marketing. The course covers topics such as content marketing, data analytics, SEO, and PPC advertising. In conclusion, Kansas City offers several exceptional digital marketing courses that can help individuals acquire or enhance their knowledge in this field. Whether you’re just starting out or looking to widen your skill set or knowledge, these courses offer plenty of opportunities to achieve your goals. The courses may range in cost, duration, and approach, so it’s crucial to research them thoroughly and select the one that best fits your personal circumstances and goals.


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