DIGITAL MARKETING TRAINING IN JOHANNESBURG

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Career Opportunities: Start your digital marketing career with skills that can lead to jobs in many different industries.

Internship: Get hands-on experience with a one-month internship that helps you apply what you've learned in a real job setting.

Skills Development: Learn key digital marketing tools and techniques that are crucial for success in the field.

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Overview of Digital Marketing Course in Johannesburg

Skillfloor offers top digital marketing courses in Johannesburg to help you succeed online. Whether you’re just starting or looking to improve your skills, our courses are designed to meet your needs. You'll begin with the basics of digital marketing, then learn about search engine optimization (SEO), including keyword research and techniques for on-page and off-page SEO. Our program also covers content marketing, social media marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter, and pay-per-click (PPC) advertising focusing on Google Ads and other platforms. You'll also learn about email marketing, web analytics to track and improve your campaigns, and mobile marketing strategies for reaching customers through apps and mobile-friendly sites.

At Skillfloor, we have experienced instructors, hands-on training with real projects, and flexible class schedules, including weekend and evening options. You’ll receive a certification when you finish. Our strong curriculum and expert teachers make Skillfloor a top choice for digital marketing education in Johannesburg, with classes available at various locations throughout the city to fit your schedule.

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

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Key Highlights of Our Digital Marketing Training in Johannesburg

Expert Faculty: Learn from professionals who have lots of experience in digital marketing.
Mobile Marketing: Find out how to reach people through mobile-friendly websites and targeted ads on smartphones.
Creating Engaging Videos: Learn how to make interesting videos that grab people's attention and make them excited about your products or services.
Networking Opportunities: Meet other students and industry experts to grow your professional connections.
Boosting E-Commerce Sales: Learn tips to improve your online store, attract more customers, and increase sales.
Certification: Get a certificate when you complete the course, showing employers you have the skills they want.
Hands-On Projects: Work on real projects to gain practical experience and apply what you’ve learned.
Partnering with Influencers: Discover how to work with popular online personalities to promote your brand.
Understanding Analytics: Learn how to use tools to track and measure how well your online campaigns are doing so you can keep improving.
Keeping Up with Trends: Stay updated on the latest digital marketing trends, like voice search and artificial intelligence (AI), to keep your skills up-to-date.

Digital Marketing Certification in Johannesburg

Completing the Digital Marketing Course in Johannesburg, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification is a testament to your proficiency in SEO, social media marketing, content strategy, and analytics. It demonstrates your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're looking to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Top 10 Reasons to Choose Digital Marketing Training in Johannesburg

Lifetime Access: Keep access to course materials and updates to stay current and continue learning.
Hands-On Experience: Work on real projects and case studies to gain practical experience and tackle real-world challenges.
Career Advancement: Boost your job prospects with a certificate that is recognized by top employers.
Networking Opportunities: Connect with industry experts and fellow students to expand your professional network and explore new career options.
Expert Faculty: Learn from experienced professionals who have real-world knowledge in digital marketing.
Personalized Support: Receive tailored guidance and feedback from instructors to enhance your learning experience.
Interactive Learning: Engage in workshops, group discussions, and hands-on activities to better understand key concepts.
Flexible Learning: Choose between online and in-person classes to fit your schedule and learning preferences.
Industry-Relevant Curriculum: Stay updated with the latest digital marketing trends and tools through regularly updated course content.
Internship Opportunities: Build your portfolio and gain practical experience through internships that apply your classroom knowledge.

Syllabus

- Overview of Digital Marketing Strategies
- Importance and Benefits of Online Marketing
- Evolution of Digital Marketing Techniques
- Digital Marketing vs. Traditional Marketing

- Understanding Websites and Domain Names
- Website Design Best Practices
- User Experience (UX) and User Interface (UI) Design
- Introduction to Content Management Systems (CMS)
- Website Optimization for Search Engines

- Introduction to SEO: Basics and Importance
- On-Page SEO Techniques: Meta Tags, Keywords, Content
- Off-Page SEO Techniques: Backlinks, Social Signals
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO and Mobile SEO Strategies

- Introduction to SEM and PPC Advertising
- Google Ads: Keyword Research, Campaign Setup
- Bing Ads Overview and Best Practices
- Ad Copywriting and A/B Testing
- Campaign Management and Optimization
- Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) Metrics

- Overview of Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating Social Media Marketing Strategies
- Social Media Content Creation and Scheduling
- Social Media Advertising: Facebook Ads, Instagram Ads
- Influencer Marketing and Brand Partnerships
- Social Media Analytics and Reporting

- Basics of Email Marketing and Automation
- Building and Segmenting an Email List
- Crafting Effective Email Campaigns: Subject Lines, Content, CTA
- Tools for Email Marketing: Mailchimp, SendinBlue
- Email Analytics: Open Rates, Click-Through Rates, Conversions

- Understanding Content Marketing Strategies
- Content Creation: Blogs, Videos, Infographics
- Content Distribution Channels: Social Media, Email, Blogs
- Developing a Content Strategy for SEO
- Tools for Content Marketing: BuzzSumo, HubSpot
- Measuring Content Performance and ROI

- Mobile Marketing Fundamentals and Best Practices
- Mobile Advertising: In-App Ads, SMS Marketing
- App Store Optimization (ASO)
- Mobile-Responsive Design and AMP (Accelerated Mobile Pages)
- Mobile Analytics and User Behavior Tracking

- Introduction to Web Analytics: Data Collection and Interpretation
- Google Analytics Setup: Goals, Events, and Conversions
- Social Media Analytics: Insights and Engagement Metrics
- Conversion Rate Optimization (CRO) Techniques
- Marketing Data Visualization: Dashboards, Reports

- Developing an Integrated Digital Marketing Plan
- Budget Allocation and ROI Calculation for Online Campaigns
- Multi-Channel Marketing Strategy: Combining SEO, SEM, SMM
- Case Studies: Successful Digital Marketing Campaigns
- Crisis Management and Online Reputation Management (ORM)

- Exploring Career Opportunities in Digital Marketing
- Building a Digital Marketing Portfolio: Projects, Case Studies
- Industry Certifications: Google Ads, HubSpot, Facebook Blueprint
- Internship and Job Placement Assistance
- Networking in the Digital Marketing Industry

- AI and Machine Learning in Digital Marketing
- Voice Search Optimization and Voice Assistants
- Blockchain Technology in Digital Advertising
- Chatbots and Conversational Marketing
- Future Trends: Virtual Reality (VR), Augmented Reality (AR), Programmatic Advertising