Course

Overview of Digital Marketing Course in Atlanta

Skillfloor offers Digital Marketing Courses in Atlanta that are designed to help you learn the skills needed for online marketing. Whether you're a beginner starting a new career or a professional looking to improve your expertise, our Digital Marketing Training provides comprehensive learning experiences designed to meet your needs. The Digital Marketing Program covers a wide range of topics, ensuring you gain a strong understanding of the digital marketing world. Key modules include an introduction to digital marketing, search engine optimization (SEO), content marketing, social media marketing on platforms like Facebook, Instagram, LinkedIn, and Twitter, pay-per-click (PPC) advertising, email marketing, web analytics, and mobile marketing. Each module is crafted to give you the knowledge and skills to succeed in the ever-evolving digital marketing field.

Skillfloor offers expert instructors, hands-on Digital Marketing Training through live projects and case studies, and flexible Digital Marketing Classes with options for weekend and evening batches. After completing the course, you'll receive a recognized certification that boosts your confidence and skill set in the digital marketing field. With convenient locations across Atlanta, Skillfloor makes it easy for you to attend Digital Marketing Classes that fit your schedule, ensuring you can learn at your speed while gaining valuable, real-world experience.

Course Duration

2

Internship

Yes

Live Training

Yes

Career Assistance

Yes

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Key Highlights of Our Digital Marketing Training in Atlanta

Real-Life Projects: Work on real projects to apply what you've learned and gain practical experience.
Expert Instructors: Learn from experienced professionals with years of experience in digital marketing.
Certification: Earn a recognized certificate after completing the course, showcasing your skills to potential employers.
Networking: Connect with classmates and industry experts to build valuable professional connections.
Analytics Tools: Learn to use tools that help you track and measure the success of your online campaigns for continuous improvement.
Mobile Marketing: Discover how to effectively reach customers on their mobile devices with targeted ads and mobile-friendly websites.
E-commerce Tips: Get strategies to make your online store more appealing and increase sales.
Influencer Collaboration: Learn how to team up with popular influencers to promote your brand to a larger audience.
Video Creation: Develop the skills to create engaging videos that capture your audience's attention.
Stay Updated: Keep up with the latest trends in digital marketing, like voice search and AI, to stay ahead of the competition.

Digital Marketing Certification in Atlanta

Completing the Digital Marketing Course in Atlanta, along with earning the IIDMC certification, equips you with essential skills for the modern marketing environment. This certification is a testament to your proficiency in SEO, social media marketing, content strategy, and analytics. It demonstrates your ability to develop and execute effective marketing campaigns, analyze data for strategic insights, and leverage various digital platforms to drive business growth. Whether you're looking to advance your career, transition into a marketing role, or enhance your business's online presence, the IIDMC certification validates your expertise and commitment to staying current in the ever-evolving digital marketing field.

Top 10 Reasons to Choose Digital Marketing Training in Atlanta

Interactive Sessions: Participate in workshops, discussions, and group activities to better understand important concepts.
Lifetime Access: Keep access to course materials and updates, so you can keep learning and stay up-to-date in this fast-changing field.
Updated Curriculum: Our courses are always current with the latest digital marketing trends and tools, helping you stay ahead in the industry.
Experienced Instructors: Learn from professionals with real-world experience, giving you practical advice and insights.
Networking: Connect with industry experts and other professionals to expand your network and discover new opportunities.
Flexible Learning: Choose between online and in-person classes that fit your schedule, allowing you to learn at your speed.
Personalized Support: Receive personalized feedback and help from instructors to make sure you get the most out of your learning.
Practical Training: Gain real-world experience by working on actual projects and case studies, preparing you for real challenges.
Internship Opportunities: Apply your skills in a professional environment with an internship to build your portfolio.
Career Growth: Enhance your career with a certification that is recognized by top employers, showing your expertise in digital marketing.

Syllabus

- Overview of Digital Marketing Strategies
- Importance and Benefits of Online Marketing
- Evolution of Digital Marketing Techniques
- Digital Marketing vs. Traditional Marketing

- Understanding Websites and Domain Names
- Website Design Best Practices
- User Experience (UX) and User Interface (UI) Design
- Introduction to Content Management Systems (CMS)
- Website Optimization for Search Engines

- Introduction to SEO: Basics and Importance
- On-Page SEO Techniques: Meta Tags, Keywords, Content
- Off-Page SEO Techniques: Backlinks, Social Signals
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Local SEO and Mobile SEO Strategies

- Introduction to SEM and PPC Advertising
- Google Ads: Keyword Research, Campaign Setup
- Bing Ads Overview and Best Practices
- Ad Copywriting and A/B Testing
- Campaign Management and Optimization
- Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) Metrics

- Overview of Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn
- Creating Social Media Marketing Strategies
- Social Media Content Creation and Scheduling
- Social Media Advertising: Facebook Ads, Instagram Ads
- Influencer Marketing and Brand Partnerships
- Social Media Analytics and Reporting

- Basics of Email Marketing and Automation
- Building and Segmenting an Email List
- Crafting Effective Email Campaigns: Subject Lines, Content, CTA
- Tools for Email Marketing: Mailchimp, SendinBlue
- Email Analytics: Open Rates, Click-Through Rates, Conversions

- Understanding Content Marketing Strategies
- Content Creation: Blogs, Videos, Infographics
- Content Distribution Channels: Social Media, Email, Blogs
- Developing a Content Strategy for SEO
- Tools for Content Marketing: BuzzSumo, HubSpot
- Measuring Content Performance and ROI

- Mobile Marketing Fundamentals and Best Practices
- Mobile Advertising: In-App Ads, SMS Marketing
- App Store Optimization (ASO)
- Mobile-Responsive Design and AMP (Accelerated Mobile Pages)
- Mobile Analytics and User Behavior Tracking

- Introduction to Web Analytics: Data Collection and Interpretation
- Google Analytics Setup: Goals, Events, and Conversions
- Social Media Analytics: Insights and Engagement Metrics
- Conversion Rate Optimization (CRO) Techniques
- Marketing Data Visualization: Dashboards, Reports

- Developing an Integrated Digital Marketing Plan
- Budget Allocation and ROI Calculation for Online Campaigns
- Multi-Channel Marketing Strategy: Combining SEO, SEM, SMM
- Case Studies: Successful Digital Marketing Campaigns
- Crisis Management and Online Reputation Management (ORM)

- Exploring Career Opportunities in Digital Marketing
- Building a Digital Marketing Portfolio: Projects, Case Studies
- Industry Certifications: Google Ads, HubSpot, Facebook Blueprint
- Internship and Job Placement Assistance
- Networking in the Digital Marketing Industry

- AI and Machine Learning in Digital Marketing
- Voice Search Optimization and Voice Assistants
- Blockchain Technology in Digital Advertising
- Chatbots and Conversational Marketing
- Future Trends: Virtual Reality (VR), Augmented Reality (AR), Programmatic Advertising