Certified Performance Marketing Professional

SF-DM-CPMP-1013

(395 Reviews)

In-Demand Skills: Learn essential performance marketing strategies, including SEO, PPC, email marketing, and analytics, to excel in digital marketing.
Career Advancement: explore exciting career opportunities in the dynamic field of digital marketing, with roles ranging from Digital Marketing Specialist to Performance Marketing Analyst.
Internship Opportunities: Access hands-on experience through 1-Month internships with leading companies, applying your newly acquired skills in real-world scenarios.

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Overview

SkillFloor’s Performance Marketing Course is a highly specialized program designed to provide learners with the knowledge and tools to excel in data-driven advertising strategies. This performance marketing course covers a wide range of topics, including search engine marketing, social media advertising, affiliate marketing, and performance analytics. The course places a strong emphasis on hands-on training, enabling participants to work on live projects and real-world scenarios. By mastering campaign optimization, audience targeting, and budget management, learners gain the skills required to create impactful, results-oriented marketing campaigns. Designed for marketers, entrepreneurs, and digital enthusiasts, this performance marketing online course is an excellent stepping stone for those aiming to excel in competitive marketing landscapes.

In addition to its industry-focused curriculum, this performance marketing certification offers flexible online learning options, making it accessible to professionals from all backgrounds. Participants benefit from expert mentorship, peer networking, and career support, ensuring a well-rounded learning experience. Recognized as one of the best performance marketing courses, it equips learners with advanced tools and strategies to maximize ROI, enhance brand visibility, and achieve measurable outcomes. Whether you’re a beginner or an experienced marketer, this performance marketing online course empowers you with cutting-edge insights to stay ahead in the ever-evolving world of digital advertising. Enrol today to transform your marketing expertise and unlock lucrative opportunities in the field!

~~₹60,000~~

₹14,900

Next Batch Starts on 30th May'25 12 seats left

Course Duration

2

Internship

1-month

Live Training

Yes

Career Assistance

Yes

Enrol Now

Course Highlights

Comprehensive Curriculum: Covers essential topics like Google Ads, social media campaigns, affiliate marketing, and analytics to master performance-driven strategies.
Flexible Learning Options: Designed as a full performance marketing online course to fit your schedule.
Practical Duration: A 2-month program designed to maximize learning in a short time frame.
1-Month Internship: Gain real-world experience with an internship to apply your knowledge to live projects.
Expert Mentorship: Learn directly from industry professionals with hands-on guidance throughout the course.
Placement Assistance: Dedicated support to help you find lucrative roles in the digital marketing field.
Affordable Fee Structure: Enroll for just ₹14,900, making it one of the most cost-effective performance marketing courses available.
Performance Marketing Certification: Receive a recognized certificate to boost your professional credibility.
Live Projects: Work on real-world campaigns for hands-on training and skill development.
Career-Focused: Tailored to help you achieve measurable results in marketing and secure high-demand roles.

Certification

Upon completing this Performance Marketing Certification Course, learners will receive a prestigious certification jointly issued by IIDMC, SKILLFLOOR, and Google. This certification validates your expertise in performance marketing and ensures your skills meet industry standards. With endorsements from globally recognized organizations, including Google, this certification enhances your professional credibility and opens doors to exciting career opportunities. It is designed to empower you with practical knowledge, giving you a competitive edge in today’s dynamic digital marketing landscape.

Internship Certificate

Internships are a cornerstone of our course. Students gain real-world project experience that bridges classroom learning and on-the-job requirements. You’ll apply skills on live campaigns for local businesses or startups under expert guidance, which builds confidence and a professional portfolio. This hands-on training isn’t just theoretical – it makes you job-ready. In fact, SkillFloor’s graduates receive an Internship Experience Letter upon completion, which “proves your hands-on experience” and makes your resume stand out to employers. Such practical exposure increases employability: industry insights confirm that internships significantly boost job prospects and skill mastery. By the end of the course, you’ll have both the practical know-how and a certification-backed credential that demonstrates your applied experience to recruiters. As part of the program, you will receive an Internship Completion Certificate (sometimes called an internship experience letter). This document, provided by our training partners (e.g. EFLOT), formally attests to your hands-on training. It states that you successfully completed live projects and training under supervision.

Top 10 reasons

Master Data-Driven Advertising: Learn to create and manage campaigns that deliver measurable results, ensuring you become a data-savvy marketer.
In-Demand Certification: Gain a performance marketing certification recognized by top employers in the industry.
Affordable Learning: At just ₹14,900, this program offers exceptional value for its rich content and career outcomes.
Real-World Insights: Learn directly from industry experts who share strategies and trends shaping the future of performance marketing courses.
Focus on ROI Optimization: Develop skills to optimize marketing budgets and maximize returns, making you a valuable asset to any business.
Internship with Live Campaigns: Apply your knowledge during a 1-month internship and gain hands-on experience with real marketing projects.
Short and Effective: The 2-month duration makes it a time-efficient program for busy professionals and students.
Career-Focused Curriculum: The course is designed to equip you with the skills needed for high-demand roles in digital marketing.
Supportive Learning Environment: Engage in interactive online sessions, peer discussions, and Q&A forums to enhance your understanding.
Placement Success: Benefit from strong placement assistance to secure roles in performance marketing, media buying, and campaign management.

Syllabus

Overview of Performance Marketing Landscape

Key Metrics and KPIs in Digital Campaigns

Types of Performance Marketing Models

Understanding Customer Acquisition Funnels

Role of Data in Performance Marketing

Setting Marketing Campaign Objectives

Google Ads Platform Overview & Structure

Keyword Research Techniques & Tools

Crafting High-Converting Ad Copies

Bidding Strategies and Budget Optimization

Tracking and Analyzing PPC Campaigns

PPC Campaign Optimization Tactics

Facebook Ads Manager Overview & Setup

Audience Targeting and Segmentation Strategies

Creating Effective Social Media Ad Creatives

Ad Placement & Budgeting on Social Media

Measuring Social Media Ad Performance

Scaling Campaigns on Social Media Platforms

Understanding Affiliate Marketing Models

Choosing the Right Affiliate Networks

Influencer Marketing Basics & Platforms

Tracking Affiliate Marketing Campaigns

Managing Relationships with Affiliates

ROI Calculation for Influencer Campaigns

Landing Page Optimization Techniques

A/B Testing for Marketing Campaigns

Analyzing User Behavior with Heatmaps

Improving Website Speed and User Experience

Optimizing Call-to-Action (CTA) Elements

Using CRO Tools for Better Conversions

Google Analytics Setup and Insights

Tracking Key Performance Indicators (KPIs)

Marketing Automation Tools and Techniques

Reporting and Dashboards for Stakeholders

Data-Driven Decision Making in Campaigns

Future Trends in Performance Marketing

FAQ

Learn the Basics of Digital Marketing
Specialize in Performance Marketing Techniques
Gain Practical Experience
Stay Updated with Industry Trends
Get Certified and Continuously Learn

A performance marketing course teaches strategies for optimizing marketing campaigns based on measurable results and ROI. It covers techniques like PPC advertising, affiliate marketing, and conversion rate optimization to drive specific marketing goals efficiently.

Yes, SEO is a key aspect of performance marketing as it focuses on optimizing website visibility and organic traffic. It contributes to achieving marketing goals by improving search engine rankings and attracting targeted visitors.

KPIs (Key Performance Indicators) in performance marketing are specific metrics used to measure campaign success. They include conversion rate, CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend), helping marketers track and optimize performance.

Anyone looking to advance their career in digital marketing, whether you're a beginner seeking foundational knowledge or an experienced marketer wanting to specialize in performance-based strategies.

Yes, upon successful completion of our performance marketing course, you will receive a certification that attests to your proficiency in the subject matter. This certification can enhance your credibility as a digital marketer and open doors to exciting career opportunities.

Investing in a performance marketing course can provide a significant return on investment (ROI) by equipping you with valuable skills that are in high demand in today's digital economy.