Certified Digital Marketing Professional + 3-Month Paid Internship

Module 1: Introduction to Digital Marketing
- Overview of Digital Marketing
- Evolution of Digital Marketing
- Digital Marketing vs. Traditional Marketing
- Key Digital Marketing Channels
- Understanding the Digital Marketing Ecosystem
- Career Opportunities in Digital Marketing

Module 2: Website Planning and Development
- Basics of Web Development
- Domain Registration and Hosting
- Website Structure and Navigation
- User Experience (UX) and User Interface (UI) Design
- Website Content Strategy
- Search Engine Optimization (SEO) Basics for Web Design
- Analytics and Website Performance Monitoring Tools

Module 3: Search Engine Optimization (SEO)
- Understanding Search Engines
- Keyword Research and Planning
- On-Page SEO Techniques
- Off-Page SEO Techniques
- Technical SEO
- Local SEO
- SEO Tools and Best Practices
- Measuring SEO Success

Module 4: Content Marketing
- Introduction to Content Marketing
- Crafting a Content Marketing Strategy
- Content Creation, Curation, and Promotion
- Content Types: Blogging, Videos, Infographics, Ebooks, Webinars
- Content SEO
- Measuring Content Marketing Success

Module 5: Social Media Marketing
- Overview of Social Media Platforms
- Developing a Social Media Strategy
- Content Planning for Social Media
- Social Media Advertising
- Building and Engaging a Social Media Community
- Influencer Marketing
- Metrics and Analytics for Social Media

Module 6: Pay Per Click (PPC) & Paid Advertising
- Introduction to PPC
- Google Ads: Search, Display, and Video
- Campaign Setup and Structure
- Keyword Research for PPC
- Ad Copywriting and Creative
- Landing Page Optimization
- Bidding Strategies and Budget Management
- Performance Measurement and Analytics

Module 7: Email Marketing
- Basics of Email Marketing
- Email Marketing Strategy
- Creating Effective Email Campaigns
- Email Automation
- Segmentation and Personalization
- Measuring Email Marketing Success

Module 8: Analytics and Data Insights
- Introduction to Analytics
- Setting Up Google Analytics
- Understanding Metrics and Dimensions
- Goal Setting and Conversion Tracking
- Audience Analysis
- Reporting and Dashboards
- Introduction to Data Visualization

Module 9: Digital Marketing Strategy
- Creating a Digital Marketing Plan
- Integrated Marketing Campaigns
- Branding and Online Reputation Management
- Performance Measurement and KPIs
- Future Trends and Innovations in Digital Marketing

Module 1: Introduction to SEO
- Overview of SEO: Definitions and Evolution
- How Search Engines Work: Crawling, Indexing, and Ranking
- Understanding SERPs: Features and Trends
- The Importance of SEO in Digital Marketing

Module 2: Keyword Research
- Fundamentals of Keyword Research
- Tools and Techniques for Effective Keyword Research
- Understanding Keyword Intent and Relevance
- Strategies for Keyword Optimization and Implementation

Module 3: Technical SEO
- Website Structure and Navigation
- Mobile Optimization and Responsive Design
- Speed Optimization and Core Web Vitals
- Understanding and Implementing Structured Data
- Basics of HTTPS and Secure Websites

Module 4: Content SEO
- Principles of SEO Content Writing
- Content Planning and Strategy
- Optimizing Headings, Titles, and Meta Descriptions
- Image and Multimedia Optimization
- Content Audit and Repurposing Strategies

Module 5: On-Page and Off-Page SEO
- On-Page SEO: Best Practices and Techniques
- Off-Page SEO: Building Authority through Link Building
- Social Signals and Their Impact on SEO
- Strategies for Local SEO and Global SEO

Module 6: Analytics and Performance Measurement
- Introduction to Google Analytics and Search Console
- Monitoring and Analyzing SEO Performance
- Understanding and Using Key Performance Indicators (KPIs)
- Reporting and Communicating SEO Progress

Module 7: SEO Tools and Technologies
- Overview of Essential SEO Tools
- Practical Exercises with Leading SEO Software
- Keeping Up with SEO Technologies and Trends

Module 8: Advanced SEO Strategies
- Voice Search Optimization
- Video SEO Strategies
- Advanced Link Building Techniques
- Predictive Search and SEO for AI

Module 9: Ethical SEO and Avoiding Penalties
- Understanding White Hat vs. Black Hat SEO
- Avoiding Common SEO Mistakes and Penalties
- Strategies for Recovering from SEO Penalties

Module 1: Introduction to Website Fundamentals
- Understanding the basics: What is a website?
- Evolution of websites: From static to dynamic
- Importance of websites for businesses and individuals
- Key elements of a website: Domain, hosting, and content management systems
- Website design principles: Usability, accessibility, and responsiveness

Module 2: Planning and Strategy
- Defining website objectives and goals
- Identifying target audience and user personas
- Conducting market research and competitor analysis
- Creating a content strategy: Content types, tone, and messaging
- Establishing a website budget and timeline

Module 3: Domain and Hosting
- Choosing a domain name: Best practices and considerations
- Understanding domain extensions and their implications
- Selecting a hosting provider: Shared vs. dedicated hosting, uptime, and security
- Setting up domain hosting and DNS configurations

Module 4: Website Design Fundamentals
- User experience (UX) design principles
- Creating wireframes and mockups
- Typography, color theory, and visual hierarchy
- Responsive web design: Designing for various devices and screen sizes
- Introduction to website prototyping tools

Module 5: Content Management Systems (CMS)
- Overview of popular CMS platforms (WordPress, Joomla, Drupal, etc.)
- Comparing CMS features, scalability, and customization options
- Installing and configuring a CMS
- Managing content: Creating pages, posts, and media

Module 6: Website Development Basics
- Introduction to HTML, CSS, and JavaScript
- Basics of coding: Syntax, structure, and functions
- Understanding website architecture and file structure
- Integrating design into development: Converting mockups into code

Module 7: Search Engine Optimization (SEO)
- Understanding the importance of SEO for websites
- On-page SEO: Meta tags, keyword optimization, and content structure
- Off-page SEO: Link building, social media, and online reputation management
- SEO tools and analytics: Google Analytics, Google Search Console, etc.

Module 8: Website Security and Maintenance
- Importance of website security: Protecting against cyber threats
- Implementing SSL certificates and HTTPS protocols
- Regular website backups and updates
- Monitoring website performance and uptime

Module 9: Website Launch and Promotion
- Pre-launch checklist: Testing, debugging, and optimization
- Launching the website: Deployment strategies and best practices
- Promoting the website: Social media, email marketing, and online advertising
- Tracking and analyzing website traffic and user behavior

Module 10: Website Analytics and Optimization
- Introduction to web analytics: Key metrics and KPIs
- Interpreting analytics data: Identifying trends and insights
- Continuous improvement: A/B testing, user feedback, and iterative updates
- Scaling and growing the website: Strategies for long-term success

Module 1: Introduction to Paid Advertising
- Overview of the paid advertising landscape
- Distinction between PPC, SEM, and other digital advertising methods
- Understanding the role of PPC in digital marketing strategies
- Historical context and evolution of PPC advertising platforms

Module 2: Fundamentals of Pay-Per-Click Advertising
- Definition and explanation of pay-per-click advertising
- Key metrics and terminology in PPC (CPC, CTR, Quality Score, etc.)
- Different types of PPC campaigns (Search, Display, Shopping, Video)
- Setting campaign objectives and KPIs

Module 3: Platform Deep Dive: Google Ads
- Introduction to Google Ads (formerly Google AdWords)
- Creating a Google Ads account and navigating the platform
- Understanding campaign structure (Campaigns, Ad Groups, Ads, Keywords)
- Keyword research and selection strategies
- Writing compelling ad copy
- Budgeting and bidding strategies
- Tracking and measuring performance with Google Analytics integration

Module 4: Platform Deep Dive: Microsoft Advertising (formerly Bing Ads)
- Overview of Microsoft Advertising platform
- Setting up campaigns on Microsoft Advertising
- Similarities and differences compared to Google Ads
- Leveraging unique features and targeting options on Microsoft Advertising

Module 5: Platform Deep Dive: Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
- Introduction to social media advertising
- Creating campaigns on Facebook Ads Manager, Instagram, and LinkedIn
- Targeting options and audience segmentation
- Ad formats and creative best practices
- Budgeting and bidding strategies specific to social media platforms

Module 6: Advanced PPC Strategies
- Ad extensions and advanced ad customization techniques
- Remarketing and audience targeting
- Shopping campaign optimization and feed management
- A/B testing and conversion rate optimization
- Attribution modeling and cross-channel tracking

Module 7: PPC Campaign Management and Optimization
- Daily, weekly, and monthly PPC campaign management tasks
- Performance monitoring and analysis
- Identifying areas for optimization and improvement
- Split testing ad elements and landing pages
- Adjusting bidding strategies based on performance data

Module 8: PPC Reporting and Analysis
- Developing custom reports for stakeholders
- Interpreting PPC performance data
- Identifying trends and insights
- Making data-driven recommendations for campaign optimization
- Presenting findings and recommendations to clients or internal teams

Module 9: PPC Tools and Resources
- Overview of essential PPC tools and resources
- Using third-party tools for keyword research, competitive analysis, and campaign management
- Staying updated with industry news and best practices

Module 10: Case Studies and Practical Applications
- Analyzing real-world PPC campaigns
- Identifying successful strategies and tactics
- Applying learnings to hypothetical scenarios
- Group discussions and problem-solving exercises

Module 1: Introduction to Social Media Marketing
- Understanding the role of social media in marketing
- Overview of popular social media platforms
- Historical evolution of social media marketing
- Key concepts and terminology in social media marketing

Module 2: Social Media Strategy Development
- Setting goals and objectives for social media marketing campaigns
- Identifying target audience and personas
- Developing a content strategy
- Creating a social media marketing plan

Module 3: Content Creation and Curation
- Principles of effective content creation for social media
- Types of content (text, images, videos, infographics, etc.)
- Content curation best practices
- Tools and resources for content creation and curation

Module 4: Community Management and Engagement
- Building and managing online communities
- Techniques for increasing engagement and interaction
- Handling customer inquiries and feedback
- Crisis management on social media

Module 5: Social Media Advertising
- Introduction to social media advertising platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, etc.)
- Targeting options and ad formats
- Budgeting and bidding strategies
- Performance tracking and optimization

Module 6: Analytics and Reporting
- Understanding social media analytics
- Key metrics and KPIs (Key Performance Indicators)
- Tools for social media monitoring and analytics
- Reporting and analysis techniques

Module 7: Emerging Trends and Best Practices
- Keeping up with the latest trends in social media marketing
- Case studies and success stories
- Ethical considerations in social media marketing
- Future outlook and predictions for the industry

Module 1: Introduction to Email Marketing
- Overview of Email Marketing
- Importance of Email Marketing in Digital Strategy
- Evolution of Email Marketing
- Key Metrics and KPIs in Email Marketing

Module 2: Building an Email List
- Strategies for Building an Email List
- Opt-in Forms and Lead Generation Techniques
- Segmentation and Personalization Basics
- Compliance with GDPR and CAN-SPAM Regulations

Module 3: Email Design and Copywriting
- Principles of Effective Email Design
- Creating Attention-Grabbing Subject Lines
- Crafting Compelling Email Copy
- A/B Testing for Email Design and Copy

Module 4: Email Automation
- Understanding Email Automation
- Setting Up Automated Email Campaigns
- Triggered Emails and Drip Campaigns
- Advanced Automation Techniques

Module 5: Deliverability and Inbox Placement
- Factors Affecting Email Deliverability
- Best Practices for Improving Inbox Placement
- Monitoring and Maintaining Sender's Reputation
- Troubleshooting Deliverability Issues

Module 6: Email Analytics and Optimization
- Interpreting Email Analytics Data
- Optimizing Email Campaigns for Better Performance
- Split Testing and Iterative Improvements
- Incorporating Feedback Loops for Continuous Optimization

Module 7: Advanced Email Marketing Strategies
- Advanced Segmentation and Dynamic Content
- Behavioral Targeting and Predictive Personalization
- Email Retargeting and Cart Abandonment Strategies
- Integrating Email with other Marketing Channels

Module 8: Compliance and Legal Considerations
- Compliance with Privacy Laws and Regulations
- Data Protection and Email Security Best Practices
- Handling Unsubscribes and Opt-outs
- Maintaining Ethical Standards in Email Marketing

Module 9: Case Studies and Practical Applications
- Real-world Examples of Successful Email Marketing Campaigns
- Hands-on Exercises and Workshops
- Analyzing Case Studies for Insights and Best Practices

Module 10: Future Trends and Innovations
- Emerging Technologies in Email Marketing
- Predictions for the Future of Email Marketing
- Adapting to Changes in Consumer Behavior and Technology