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Overview

The Digital Marketing Bundle Course by Skillfloor covers various aspects of digital marketing. With a focus on practical applications and real-world scenarios, this course equips learners with skills to excel in a competitive environment. From foundational concepts to advanced strategies, participants delve into the intricacies of digital marketing, gaining insights into platforms, tools, and techniques. Skillfloor ensures that learners grasp the fundamentals of digital marketing courses, enabling them to navigate through the complexities of the digital realm with confidence. This digital marketing course provides a holistic learning experience, offering resources and expert guidance.

 

Participants can expect a complete learning journey designed to enhance their proficiency in digital marketing. Through lectures, hands-on exercises, and case studies, this digital marketing training empowers individuals to develop strategic approaches tailored to objectives and target audiences. Covering topics such as SEO, social media marketing, email marketing, Search Engine Marketing, content marketing and marketing data analytics, the course equips learners with the tools and knowledge needed to succeed in digital marketing. Whether you're a beginner or a seasoned professional, the Digital Marketing Course delivers comprehensive training in digital marketing, ensuring that participants emerge well-equipped to tackle challenges in digital marketing.

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₹70,000

₹29,900

Included Course

3 Courses

Skill Level

Advanced

Internship

2-months

Certificate

Yes

Live Training

Yes

Career Assistance

Yes
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Course Highlights

  • Comprehensive Coverage: Dive into the world of digital marketing with a course that spans from foundational concepts to expert-level strategies.

  • Foundational Principles: Build a strong understanding of the fundamental aspects of digital marketing, including SEO, content marketing, and social media.

  • Strategic Planning: Learn how to develop effective digital marketing strategies tailored to different business goals and target audiences.

  • Cutting-Edge Techniques: Stay ahead of the curve with insights into the latest tools and techniques used in the ever-evolving landscape of digital marketing.

  • Hands-On Experience: Gain practical experience through interactive exercises and real-world case studies, applying theoretical knowledge to practical scenarios.

  • Analytics and Optimization: Master the art of tracking and analyzing digital marketing metrics to optimize campaigns for maximum effectiveness and ROI.

  • Content Creation: Explore the art of crafting compelling content that engages and converts audiences across various digital platforms.

  • Paid Advertising: Explore the potential of paid advertising channels such as Google Ads and Facebook Ads, learning how to create and manage effective campaigns.

  • Advanced Strategies: Elevate your skills with advanced tactics such as marketing automation, conversion rate optimization, and influencer marketing.

  • Certification: Upon completion, earn a certification that validates your expertise in digital marketing, empowering you to pursue exciting career opportunities or excel in your current role.

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Certification

Upon completing our  Digital Marketing Professional course, you'll receive a certification recognized by leading industry authorities such as Google and IIDMC through SkillFloor. This certification signifies your proficiency in the latest digital marketing strategies, equipping you with the skills necessary to excel in competitive digital marketing. With hands-on training and comprehensive curriculum, you'll gain practical insights and expertise that are highly valued in the industry, empowering you to advance your career and achieve your professional goals. Join us today to unlock a world of opportunities in the field of digital marketing.

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Tools Covered

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Top 10 Reasons

  1. Internship Opportunities: Gain real-world experience through internship placements with top digital marketing companies.

  2. Demo Classes: Try out demo classes to see if the course suits your learning style before committing.

  3. Affordable Pricing: SkillFloor's digital marketing course offers excellent value for money, providing high-quality education at an affordable price point accessible to all aspiring marketers.

  4. Career Guidance: Receive assistance with resume building, interview preparation, and job hunting post-course.

  5. Industry Connections: Expand your professional network by connecting with industry experts and alumni.

  6. International Certifications: Earn a recognized certification like IIDMC, or Google upon course completion to boost your credibility with employers.

  7. Continuous Support: Access ongoing assistance from the support team for any questions or concerns.

  8. Practical Projects: Work on 2 hands-on projects to apply your learning in real-world scenarios and build your portfolio.

  9. Industry-Relevant Curriculum: Learn up-to-date skills and strategies directly applicable to the digital marketing job market.

  10. Lifetime Access to Resources: Enjoy lifetime access to course materials and updates to stay current in the field.

Why SKILLFLOOR ?

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Syllabus

Module 1: Introduction to SEO

Overview of SEO and its Importance

How Search Engines Work - Crawling & Indexing

White Hat vs Black Hat SEO Techniques

Understanding Organic vs Paid Search Results

Key SEO Terminologies & Definitions

Module 2: Keyword Research & Strategy

Conducting Effective Keyword Research

Using Keyword Research Tools (Google, Ahrefs)

Long-tail Keywords & Their Importance

Creating a Keyword Map for Website Structure

Tracking & Evaluating Keyword Performance

Module 3: On-Page SEO Optimization

Crafting SEO-Friendly Meta Titles & Descriptions

Optimizing Headers (H1, H2, H3) for SEO

Best Practices for URL Structure & SEO

Image Optimization: Alt Tags & File Names

Improving Content Readability for SEO

Module 4: Technical SEO Foundations

Website Speed Optimization for SEO

Mobile-Friendliness & Responsive Design

XML Sitemap & Robots.txt Setup

Understanding & Fixing Crawl Errors

Structured Data Markup & Rich Snippets

Module 5: SEO Analytics & Reporting

Google Analytics & SEO: Key Metrics to Track

Setting Up & Utilizing Google Search Console

Measuring SEO Performance Using KPIs

Creating SEO Reports for Clients or Stakeholders

Adjusting SEO Strategies Based on Data Insights

Module 1: Introduction to Performance Marketing

Overview of Digital Marketing & Performance Marketing

Understanding Key Metrics (CPC, CPA, CPL, ROI, etc.)

The Customer Journey and Funnel Optimization

Importance of Data-Driven Marketing

Introduction to Performance Marketing Channels (Paid Search, Social, etc.)

Module 2: Search Engine Marketing (SEM) & PPC Advertising

Understanding Google Ads and the Auction Model

Keyword Research and Selection for SEM

Writing High-Converting Ad Copies

Setting Up and Optimizing Search Campaigns

Measuring Success: Performance Metrics and Reporting

Module 3: Social Media Advertising

Overview of Paid Social Platforms (Facebook, Instagram, LinkedIn)

Audience Targeting and Custom Audiences

Crafting Effective Social Media Ads

A/B Testing and Ad Optimization Techniques

Tracking and Measuring Social Media Campaign Performance

Module 4: Display Advertising & Retargeting

Understanding Display Advertising and Ad Networks

Designing Effective Display Ads (Banners, Videos, etc.)

Retargeting Strategies to Recapture Leads

Optimizing Display Ad Campaigns for Conversions

Key Metrics for Evaluating Display Ad Success

Module 5: Analytics & Optimization

Introduction to Web Analytics (Google Analytics, etc.)

Conversion Rate Optimization (CRO) Techniques

Data-Driven Decision Making: Analyzing Campaign Performance

Reporting and Dashboards: Best Practices

Ongoing Campaign Optimization and Scaling Strategies

Module 1: Introduction to Social Media Marketing

Overview of Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)

Role of Social Media in Modern Digital Marketing

Understanding Social Media Algorithms

Target Audience Identification and Segmentation

Key Metrics and Analytics for Social Media Success

Module 2: Content Marketing Fundamentals

The Importance of Content Marketing in Brand Building

Types of Content (Blogs, Videos, Infographics, Podcasts, etc.)

Content Creation Process: From Ideation to Execution

Developing Engaging and Relevant Content

Content Marketing Tools and Platforms

Module 3: Social Media Strategy Development

Creating a Comprehensive Social Media Strategy

Setting SMART Goals for Social Media Campaigns

Competitor Analysis and Market Research

Organic vs. Paid Social Media Strategies

Budgeting and Resource Allocation for Campaigns

Module 4: Paid Advertising on Social Media

Introduction to Social Media Advertising (Facebook, Instagram, LinkedIn Ads)

Understanding Targeting Options and Audience Insights

A/B Testing and Optimization for Better Performance

Tracking Ad Spend and Measuring ROI

Retargeting Strategies for Enhanced Engagement

Module 5: Social Media Tools and Analytics

Overview of Social Media Management Tools (Hootsuite, Buffer, Sprout Social)

Understanding Google Analytics and its Role in Social Media

Social Media Performance Tracking and Reporting

KPI Development and Reporting to Stakeholders

Case Studies: Successful Social Media and Content Campaigns

Module 1: Content Marketing Fundamentals

Understanding the Role of Content in Digital Marketing

Types of Content (Blogs, Videos, Infographics, Podcasts)

Content Creation Process: Ideation to Execution

Developing a Content Strategy

Importance of Storytelling in Content Marketing

Module 2: Content Distribution and Promotion

Overview of Content Distribution Channels

Leveraging Social Media for Content Promotion

Email Marketing for Content Distribution

Influencer Collaborations for Content Promotion

Paid Promotion Strategies for Content

Module 3: SEO and Content Marketing Integration

Understanding the Relationship Between SEO and Content

Best Practices for Optimizing Content for SEO

Conducting Keyword Research for Content

Tracking Content Performance Using SEO Metrics

Adjusting Content Strategies Based on SEO Insights

Module 4: Measuring Content Marketing Success

Key Metrics for Content Marketing (Engagement, Shares, Conversions)

Tools for Measuring Content Performance

Conducting Content Audits

Analyzing Audience Feedback and Engagement

Reporting Results and Insights

Module 5: Advanced Content Marketing Strategies

Creating Evergreen Content

Developing a Content Calendar

Repurposing Content Across Channels

Using Data and Analytics to Drive Content Decisions

Case Studies of Successful Content Marketing Campaigns

FAQ

This program course is suitable for beginners looking to start a career in digital marketing, as well as professionals seeking to enhance their skills and stay updated with the latest trends in the industry

Each course is designed to equip you with specialized skills required for that particular aspect of digital marketing, including proficiency in SEM, PPC advertising, content creation and promotion, social media management, email campaign optimization, and data analysis.

The Skillfloor digital marketing program course is a comprehensive program designed to provide individuals with in-depth knowledge and practical skills in various aspects of digital marketing from foundation to Expert level.

The Skillfloor program  offers a comprehensive curriculum covering multiple digital marketing specialities, combined with practical insights and real-world examples to enhance learning outcomes.

supplementary materials such as case studies, templates, and real project resources are provided to enhance your learning and practical application of skills.