The Digital Marketing Bundle Course by Skillfloor covers various aspects of digital marketing. With a focus on practical applications and real-world scenarios, this course equips learners with skills to excel in a competitive environment. From foundational concepts to advanced strategies, participants delve into the intricacies of digital marketing, gaining insights into platforms, tools, and techniques. Skillfloor ensures that learners grasp the fundamentals of digital marketing courses, enabling them to navigate through the complexities of the digital realm with confidence. This digital marketing course provides a holistic learning experience, offering resources and expert guidance.
Participants can expect a complete learning journey designed to enhance their proficiency in digital marketing. Through lectures, hands-on exercises, and case studies, this digital marketing training empowers individuals to develop strategic approaches tailored to objectives and target audiences. Covering topics such as SEO, social media marketing, email marketing, Search Engine Marketing, content marketing and marketing data analytics, the course equips learners with the tools and knowledge needed to succeed in digital marketing. Whether you're a beginner or a seasoned professional, the Digital Marketing Course delivers comprehensive training in digital marketing, ensuring that participants emerge well-equipped to tackle challenges in digital marketing.
₹70,000
Comprehensive Coverage: Dive into the world of digital marketing with a course that spans from foundational concepts to expert-level strategies.
Foundational Principles: Build a strong understanding of the fundamental aspects of digital marketing, including SEO, content marketing, and social media.
Strategic Planning: Learn how to develop effective digital marketing strategies tailored to different business goals and target audiences.
Cutting-Edge Techniques: Stay ahead of the curve with insights into the latest tools and techniques used in the ever-evolving landscape of digital marketing.
Hands-On Experience: Gain practical experience through interactive exercises and real-world case studies, applying theoretical knowledge to practical scenarios.
Analytics and Optimization: Master the art of tracking and analyzing digital marketing metrics to optimize campaigns for maximum effectiveness and ROI.
Content Creation: Explore the art of crafting compelling content that engages and converts audiences across various digital platforms.
Paid Advertising: Explore the potential of paid advertising channels such as Google Ads and Facebook Ads, learning how to create and manage effective campaigns.
Advanced Strategies: Elevate your skills with advanced tactics such as marketing automation, conversion rate optimization, and influencer marketing.
Certification: Upon completion, earn a certification that validates your expertise in digital marketing, empowering you to pursue exciting career opportunities or excel in your current role.
Upon completing our Digital Marketing Professional course, you'll receive a certification recognized by leading industry authorities such as Google and IIDMC through SkillFloor. This certification signifies your proficiency in the latest digital marketing strategies, equipping you with the skills necessary to excel in competitive digital marketing. With hands-on training and comprehensive curriculum, you'll gain practical insights and expertise that are highly valued in the industry, empowering you to advance your career and achieve your professional goals. Join us today to unlock a world of opportunities in the field of digital marketing.
Internship Opportunities: Gain real-world experience through internship placements with top digital marketing companies.
Demo Classes: Try out demo classes to see if the course suits your learning style before committing.
Affordable Pricing: SkillFloor's digital marketing course offers excellent value for money, providing high-quality education at an affordable price point accessible to all aspiring marketers.
Career Guidance: Receive assistance with resume building, interview preparation, and job hunting post-course.
Industry Connections: Expand your professional network by connecting with industry experts and alumni.
International Certifications: Earn a recognized certification like IIDMC, or Google upon course completion to boost your credibility with employers.
Continuous Support: Access ongoing assistance from the support team for any questions or concerns.
Practical Projects: Work on 2 hands-on projects to apply your learning in real-world scenarios and build your portfolio.
Industry-Relevant Curriculum: Learn up-to-date skills and strategies directly applicable to the digital marketing job market.
Lifetime Access to Resources: Enjoy lifetime access to course materials and updates to stay current in the field.
Module 1: Introduction to SEO
Overview of SEO and its Importance
How Search Engines Work - Crawling & Indexing
White Hat vs Black Hat SEO Techniques
Understanding Organic vs Paid Search Results
Key SEO Terminologies & Definitions
Module 2: Keyword Research & Strategy
Conducting Effective Keyword Research
Using Keyword Research Tools (Google, Ahrefs)
Long-tail Keywords & Their Importance
Creating a Keyword Map for Website Structure
Tracking & Evaluating Keyword Performance
Module 3: On-Page SEO Optimization
Crafting SEO-Friendly Meta Titles & Descriptions
Optimizing Headers (H1, H2, H3) for SEO
Best Practices for URL Structure & SEO
Image Optimization: Alt Tags & File Names
Improving Content Readability for SEO
Module 4: Technical SEO Foundations
Website Speed Optimization for SEO
Mobile-Friendliness & Responsive Design
XML Sitemap & Robots.txt Setup
Understanding & Fixing Crawl Errors
Structured Data Markup & Rich Snippets
Module 5: SEO Analytics & Reporting
Google Analytics & SEO: Key Metrics to Track
Setting Up & Utilizing Google Search Console
Measuring SEO Performance Using KPIs
Creating SEO Reports for Clients or Stakeholders
Adjusting SEO Strategies Based on Data Insights
Module 1: Introduction to Performance Marketing
Overview of Digital Marketing & Performance Marketing
Understanding Key Metrics (CPC, CPA, CPL, ROI, etc.)
The Customer Journey and Funnel Optimization
Importance of Data-Driven Marketing
Introduction to Performance Marketing Channels (Paid Search, Social, etc.)
Module 2: Search Engine Marketing (SEM) & PPC Advertising
Understanding Google Ads and the Auction Model
Keyword Research and Selection for SEM
Writing High-Converting Ad Copies
Setting Up and Optimizing Search Campaigns
Measuring Success: Performance Metrics and Reporting
Module 3: Social Media Advertising
Overview of Paid Social Platforms (Facebook, Instagram, LinkedIn)
Audience Targeting and Custom Audiences
Crafting Effective Social Media Ads
A/B Testing and Ad Optimization Techniques
Tracking and Measuring Social Media Campaign Performance
Module 4: Display Advertising & Retargeting
Understanding Display Advertising and Ad Networks
Designing Effective Display Ads (Banners, Videos, etc.)
Retargeting Strategies to Recapture Leads
Optimizing Display Ad Campaigns for Conversions
Key Metrics for Evaluating Display Ad Success
Module 5: Analytics & Optimization
Introduction to Web Analytics (Google Analytics, etc.)
Conversion Rate Optimization (CRO) Techniques
Data-Driven Decision Making: Analyzing Campaign Performance
Reporting and Dashboards: Best Practices
Ongoing Campaign Optimization and Scaling Strategies
Module 1: Introduction to Social Media Marketing
Overview of Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
Role of Social Media in Modern Digital Marketing
Understanding Social Media Algorithms
Target Audience Identification and Segmentation
Key Metrics and Analytics for Social Media Success
Module 2: Content Marketing Fundamentals
The Importance of Content Marketing in Brand Building
Types of Content (Blogs, Videos, Infographics, Podcasts, etc.)
Content Creation Process: From Ideation to Execution
Developing Engaging and Relevant Content
Content Marketing Tools and Platforms
Module 3: Social Media Strategy Development
Creating a Comprehensive Social Media Strategy
Setting SMART Goals for Social Media Campaigns
Competitor Analysis and Market Research
Organic vs. Paid Social Media Strategies
Budgeting and Resource Allocation for Campaigns
Module 4: Paid Advertising on Social Media
Introduction to Social Media Advertising (Facebook, Instagram, LinkedIn Ads)
Understanding Targeting Options and Audience Insights
A/B Testing and Optimization for Better Performance
Tracking Ad Spend and Measuring ROI
Retargeting Strategies for Enhanced Engagement
Module 5: Social Media Tools and Analytics
Overview of Social Media Management Tools (Hootsuite, Buffer, Sprout Social)
Understanding Google Analytics and its Role in Social Media
Social Media Performance Tracking and Reporting
KPI Development and Reporting to Stakeholders
Case Studies: Successful Social Media and Content Campaigns
Module 1: Content Marketing Fundamentals
Understanding the Role of Content in Digital Marketing
Types of Content (Blogs, Videos, Infographics, Podcasts)
Content Creation Process: Ideation to Execution
Developing a Content Strategy
Importance of Storytelling in Content Marketing
Module 2: Content Distribution and Promotion
Overview of Content Distribution Channels
Leveraging Social Media for Content Promotion
Email Marketing for Content Distribution
Influencer Collaborations for Content Promotion
Paid Promotion Strategies for Content
Module 3: SEO and Content Marketing Integration
Understanding the Relationship Between SEO and Content
Best Practices for Optimizing Content for SEO
Conducting Keyword Research for Content
Tracking Content Performance Using SEO Metrics
Adjusting Content Strategies Based on SEO Insights
Module 4: Measuring Content Marketing Success
Key Metrics for Content Marketing (Engagement, Shares, Conversions)
Tools for Measuring Content Performance
Conducting Content Audits
Analyzing Audience Feedback and Engagement
Reporting Results and Insights
Module 5: Advanced Content Marketing Strategies
Creating Evergreen Content
Developing a Content Calendar
Repurposing Content Across Channels
Using Data and Analytics to Drive Content Decisions
Case Studies of Successful Content Marketing Campaigns
This program course is suitable for beginners looking to start a career in digital marketing, as well as professionals seeking to enhance their skills and stay updated with the latest trends in the industry
Each course is designed to equip you with specialized skills required for that particular aspect of digital marketing, including proficiency in SEM, PPC advertising, content creation and promotion, social media management, email campaign optimization, and data analysis.
The Skillfloor digital marketing program course is a comprehensive program designed to provide individuals with in-depth knowledge and practical skills in various aspects of digital marketing from foundation to Expert level.
The Skillfloor program offers a comprehensive curriculum covering multiple digital marketing specialities, combined with practical insights and real-world examples to enhance learning outcomes.
supplementary materials such as case studies, templates, and real project resources are provided to enhance your learning and practical application of skills.