Certified Digital Marketing Expert (CDME)
As business digital presence becoming the key for success, the Digital Marketing emerge as the most important channel to reach target customers. There are about more than two hundred thousand , 200k+ , job opportunities related to digital marketing, providing a sustained career opportunity across any region around the world.
Certified Digital Marketing Expert (CDME) is complete course including all the prominent channels for digital marketing such as Google Adwords (PPC), Youtube, Content Marketing, Facebook, Twitter, email marketing, Google analytics etc.,
This course also including a real time project for 3 months, where you need to prove your mettle in demonstrating the application the knowledge you learned in this course and submit the results to complete the eligibility for this certification.
CDME certification is recognized across the globe providing you edge as certified professional in grabbing high quality opportunities.
Some of the topics of this course as below:
- Develop long term strategies for overall Digital Marketing for a business
- Assess various options available in paid search marketing
- Structure your Pay Per Click campaigns targeting your niche
- Choosing your target keywords using software or online tools
- Create & optimize Google AdWords campaigns, Youtube campaigns , facebook campaigns
- Set up advanced strategies in Google AdWords
- Landing page optimization to maximize revenues
- Assess cost effectiveness of your Pay Per Click campaigns
- Be familiar with the auction model, ranking algorithms, and post-click activity.
- Understand the differences between various search engines and how each one can affect a campaign.
- Be able to assess the market shared by the search engines.
- Analyze past and future Pay Per Click trends.
- Define, measure, and compare keywords and choose the best to fit the advertising model.
- Have strong awareness of campaign settings, how to structure a campaign, and pricing models.
- Be proficient in writing your own ads, developing landing pages, and using ad groups.
- Review the market trends to decipher which PPC campaign works for other marketers.
- Track clicks and the Return on Investment to determine success for each campaign under various channels
Who can do this Course?
- Business Owners
- Marketing Professionals
- Any professional, who wants to begin their career in Digital Marketing
What are the key highlights of the course?
Is the training up to date and relevant?
How long does the course take to complete?
- Lectures 13
- Quizzes 0
- Duration 1 month
- Skill level All levels
- Language English
- Students 250
- Certificate Yes
- Assessments Self
Introduction to Digital Marketing
Search Engine Optimization (SEO)
Social Media Marketing
Strategies for Digital Marketing Optimization
Training was on live projects and this institute gives you hands on experience in Digital media career…
It was a great training with Skillfloor.
I completed the Google PPC course successfully. I would really like to Thank the trainer he has been very patient with answering all questions and explaining the concepts. He helped me to make clear decisions regarding the project. Thanks to Skillfloor.
Had a great training
PPC Training was on live projects and this institute gives you hands on experience in Digital media career…
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